New Tools for Environmental Protection: Education, Information, and Voluntary Measures
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New Tools for Environmental Protection:
Education, Information, and Voluntary Measures
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Many people believe that environmental regulation has passed a point of diminishing returns: the quick fixes have been achieved and the main sources of pollution are shifting from large "point sources" to more diffuse sources that are more difficult and expensive to regulate. The political climate has also changed in the United States since the 1970s in ways that provide impetus to seek alternatives to regulation. This book examines the potential of some of these "new tools" that emphasize education, information, and voluntary measures. Contributors summarize what we know about the effectiveness of these tools, both individually and in combination with regulatory and economic policy instruments. They also extract practical lessons from this knowledge and consider what is needed to make these tools more effective. The book will be of interest to environmental policy practitioners and to researchers and students concerned with applying social and behavioral sciences knowledge to improve environmental quality.


  • Environment and Environmental Studies — Ecology and Ecosystems
  • Environment and Environmental Studies — Climate Change

Publication Info

368 pages | 6x9
ISBN: 978-0-309-08422-2

Table of Contents

skim chapter
Front Matter i-xii
Part I: Introduction, 1. Exploring New Tools for Environmental Protection 1-16
2. Changes in Pollution and the Implications for Policy 17-42
Part II: Information and Education for Individuals, Households, and Communities (Introduction) 43-48
3. Marketing Household Energy Conservation: The Message and the Reality 49-66
4. Knowledge, Information, and Household Recycling: Examining the Knoweldge-Deficit Model of Behavior Change 67-82
5. Promoting 'Green' Consumer Behavior with Eco-Labels 83-104
6. The Public Health Perspective for Communicating Environmental Issues 105-124
7. Understanding Individual and Social Characteristics in the Promotion of Household Disaster Preparedness 125-140
8. Lessons from Analogous Public Education Campaigns 141-146
9. Perspectives on Environmental Education in the United States 147-160
10. A Model of Community-Based Environmental Education 161-182
11. Community Environmental Policy Capacity and Effective Environmental Protection 183-200
12. Changing Behavior in Households and Communities: What Have We Learned? 201-212
Part III: Voluntary Measures in the Private Sector (Introduction) 213-218
13. Government-Sponsored Voluntary Programs for Firms: An Initial Survey 219-234
14. Industry Codes of Practices: Emergence and Evolution 235-252
15. Harnessing the 'Power of Information': Environmental Right to Know as a Driver of Sound Environmental Policy 253-262
16. Challenges in Evaluating Voluntary Environmental Programs 263-282
17. Assessing the Credibility of Voluntary Codes: A Theoretical Framework 283-302
18. Factors in Firms and Industries Affecting the Outcomes of Voluntary Measures 303-310
19. The Policy Context for Flexible, Negotiated, and Voluntary Measures 311-318
20. Understanding Voluntary Measures 319-334
Part IV: Conclusion, 21. New Tools for Environmental Protection: What We Know and Need to Know 335-348
About the Contributors 349-356
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Suggested Citation

National Research Council. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press, 2002.

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