Evaluating Military Advertising and Recruiting:

Evaluating Military Advertising and Recruiting:

Theory and Methodology (2004)

Hardcover
208 pages | 6 x 9
978-0-309-09127-5

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Hardcover
208 pages | 6 x 9
978-0-309-09127-5

Evaluating Military Advertising and Recruiting:

Theory and Methodology (2004)

  • Overview
  • Table of Contents

Authors

Paul R. Sackett and Anne S. Mavor, Editors, Committee on the Youth Population and Military Recruitment -- Phase II, National Research Council

Suggested Citation

National Research Council. Evaluating Military Advertising and Recruiting: Theory and Methodology. Washington, DC: The National Academies Press, 2004.

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