TCRP Report 126:

Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook

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Size: 92 pages, 8.5 x 11

Publication Year:2008

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Authors:
James G Strathman; Rebecca Elmore-Yalch; Paul Wachana; Kathryn Coffel; Bart Elliot; Joseph Broach; Steve Callas; Thomas J Kimpel; Transportation Research Board
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TRB's Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents ...
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Table of Contents
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Front Matter	i-ix
Summary	1-2	(skim)
Chapter 1 - Introduction	3-3	(skim)
Definition and Benefits of Market Research in an ITS Environment	4-5	(skim)
What the Guidebook Covers	6-6	(skim)
Understanding Customers: Traditional Market Research Techniques	7-10	(skim)
Inventory of ITS Data for Market Research	11-14	(skim)
Benefits and Limitations of Combining Traditional and ITS Data	15-19	(skim)
ITS Data Applications: Monitoring Service Delivery	20-24	(skim)
ITS Data Applications: Leveraging Traditional Market Research	25-27	(skim)
Enterprise Database Architecture Supporting the Use of ITS Data	28-30	(skim)
Architectures Supporting Data Integration	31-32	(skim)
Implementing Enterprise Data Management and Integration	33-33	(skim)
Reporting and Analysis Tools	34-36	(skim)
Institutional Issues	37-39	(skim)
Staffing Issues	40-42	(skim)
Chapter 5 - Lessons Learned, Issues, and Concerns	43-47	(skim)
References	48-49	(skim)
Appendix A - Chicago Transit Authority Case Study	50-60	(skim)
Appendix B - City of Madison - Metro Transit Case Study	61-66	(skim)
Appendix C - TriMet Case Study	67-82	(skim)
Abbreviations used without definitions in TRB publications	83-83	(skim)

Description

TRB's Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.

TCRP Report 126:

Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook

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