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TRB's Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.

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Suggested Citation

National Academies of Sciences, Engineering, and Medicine. 2008. Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook. Washington, DC: The National Academies Press. https://doi.org/10.17226/13917.

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Publication Info

82 pages |  8.5 x 11 |  DOI: https://doi.org/10.17226/13917
Chapters skim
Front Matter i-vii
Summary 1-2
Chapter 1 - Introduction 3-6
Chapter 2 - Introduction to Market Research and ITS Data 7-19
Chapter 3 - ITS Data Applications in Market Research 20-27
Chapter 4 - Data Management, Reporting, and Staffing Considerations 28-42
Chapter 5 - Lessons Learned, Issues, and Concerns 43-47
References 48-49
Appendix A - Chicago Transit Authority Case Study 50-60
Appendix B - City of Madison Metro Transit Case Study 61-66
Appendix C - TriMet Case Study 67-82
Abbreviations used without definitions in TRB publications 83-83

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