TCRP Synthesis 68:

Methods of Rider Communication

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Size: 100 pages, 8.5 x 11

Publication Year:2007

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Authors:
Carol L Schweiger; Transportation Research Board
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TRB's Transit Cooperative Research Program (TCRP) Synthesis 68: Methods of Rider Communication examines methods of communicating with transit customers in a variety of situations. The report explores the state of the practice in transit agency communications with customers, investigates how ...
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Table of Contents
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Front Matter	i-viii
Summary	1-4	(skim)
Report Organization	5-6	(skim)
Riders' Communication Needs	7-13	(skim)
Transit Agency Communication Approaches and Market Research	14-19	(skim)
Communication Types and Frequency of Dissemination	20-21	(skim)
Communication Dissemination Media	22-24	(skim)
Chapter Four - Communication Costs	25-26	(skim)
Communications Effectiveness	27-28	(skim)
Communications Effect on Riders	29-29	(skim)
Communication and Marketing Campaigns	30-31	(skim)
Case Studies	32-42	(skim)
Chapter Seven - Conclusions	43-45	(skim)
References	46-47	(skim)
Bibliography	48-50	(skim)
Abbreviations and Acronyms	51-51	(skim)
Appendix A - Survey Questionnaire	52-59	(skim)
Appendix B - List of Agencies Responding to the Survey	60-61	(skim)
Appendix C - Good Practice Cards from the Ministry of Transport and Communications of Finland	62-91	(skim)
Abbreviations used without definitions in TRB publications	92-92	(skim)

Description

TRB's Transit Cooperative Research Program (TCRP) Synthesis 68: Methods of Rider Communication examines methods of communicating with transit customers in a variety of situations. The report explores the state of the practice in transit agency communications with customers, investigates how transit agencies determine the effectiveness of their communications activities, and reviews lessons learned in developing communications programs and communicating by electronic means.

TCRP Synthesis 68:

Methods of Rider Communication

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