TRB's Transit Cooperative Research Program (TCRP) Synthesis 68: Methods of Rider Communication examines methods of communicating with transit customers in a variety of situations. The report explores the state of the practice in transit agency communications with customers, investigates how transit agencies determine the effectiveness of their communications activities, and reviews lessons learned in developing communications programs and communicating by electronic means.
National Research Council. TCRP Synthesis 68: Methods of Rider Communication. Washington, DC: The National Academies Press, 2007.
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