Practical Measures to Increase Transit Advertising Revenues (2009)
Table of Contents
Jane Alpers; Transportation Research Board; Transit Cooperative Research Program (TCRP); Transportation Research Board (TRB)
TRB's Transit Cooperative Research Program (TCRP) Report 133: Practical Measures to Increase Transit Advertising Revenues explores strategies designed to significantly increase transit's share of total advertising expenditures. The report examines advertising decision makers' perceptions about current and future transit advertising products and highlights a strategic responsive communications plan designed to improve those perceptions and increase transit revenue.