TCRP Synthesis 99:

Uses of Social Media in Public Transportation

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Size: 66 pages, 8.5 x 11

Publication Year:2012

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Authors:
Susan Bregman; Transportation Research Board
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TRB's Transit Cooperative Research Program (TCRP) Synthesis 99: Uses of Social Media in Public Transportation explores the use of social media among transit agencies and documents successful practices in the United States and Canada.

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Table of Contents
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Front Matter	i-ix
Summary	1-3	(skim)
Synthesis Methodology	4-4	(skim)
Report Organization	5-5	(skim)
Government Use of Social Media	6-6	(skim)
Why Use Social Media?	7-8	(skim)
Characteristics of Social Media Users	9-10	(skim)
Social Media Metrics	11-12	(skim)
Effectiveness of Social Media	13-14	(skim)
Reaching Target Markets	15-16	(skim)
Coordination with Agency Programs	17-18	(skim)
Social Media Policies	19-19	(skim)
Resource Requirements	20-21	(skim)
Managing Employee Access to Social Media	22-22	(skim)
Handling Online Criticism	23-23	(skim)
Accessibility for People with Disabilities	24-24	(skim)
Security	25-25	(skim)
Privacy	26-26	(skim)
Changing Social Media Landscape	27-27	(skim)
Bay Area Rapid Transit	28-28	(skim)
Dallas Area Rapid Transit	29-29	(skim)
Lehigh and Northampton Transportation Authority	30-31	(skim)
Metropolitan Transportation Authority	32-32	(skim)
Mountain Line	33-34	(skim)
TransLink	35-37	(skim)
How Transit Agencies Use Social Media	38-38	(skim)
Resource Requirements	39-39	(skim)
Lessons Learned	40-40	(skim)
Areas for Future Study	41-42	(skim)
Glossary of Terms	43-43	(skim)
References	44-46	(skim)
Appendix A - Survey Participants	47-47	(skim)
Appendix B - Survey	48-57	(skim)

Description

TRB's Transit Cooperative Research Program (TCRP) Synthesis 99: Uses of Social Media in Public Transportation explores the use of social media among transit agencies and documents successful practices in the United States and Canada.

For the purposes of the report, social media are defined as a group of web-based applications that encourage users to interact with one another, such as blogs, Facebook, LinkedIn, Twitter, YouTube, Flickr, Foursquare, and MySpace.

TCRP Synthesis 99:

Uses of Social Media in Public Transportation

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