Table 14.1 An illustration of mutual reinforcement   Impact on suppliers of inappropriate material Impact on potential consumers of inappropriate material Social/Educational Strategies Business decisions and ethics (e.g., ISPs can choose to refrain from carrying USENET newsgroups with a large amount of child pornography) Teach children to make choices to stay away and to target searches more precisely to reduce chances of inadvertent exposure; teach parents how to educate their children about these strategies and to monitor what their children are doing online. Technology-based Tools Labeling material so that parents and others can easily ascertain the appropriateness of that material for their children Help guide children to appropriate sites and help to prevent access to inappropriate sites, consistent with parental values and preferences Public Policy Shape the environment by reducing deceptive practices (e.g., mousetrapping, spam, capturing of misspelled web sites) Provide support for social and educational strategies (e.g., new standards of learning for K-12, outreach to parents to educate them about the Internet)