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Suggested Citation:"Front Matter." National Academy of Engineering. 1997. The Industrial Green Game: Implications for Environmental Design and Management. Washington, DC: The National Academies Press. doi: 10.17226/4982.
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THE INDUSTRIAL GREEN GAME

IMPLICATIONS FOR ENVIRONMENTAL DESIGN AND MANAGEMENT

Edited by

DEANNA J. RICHARDS

NATIONAL ACADEMY OF ENGINEERING

NATIONAL ACADEMY PRESS
Washington, D.C.
1997

Suggested Citation:"Front Matter." National Academy of Engineering. 1997. The Industrial Green Game: Implications for Environmental Design and Management. Washington, DC: The National Academies Press. doi: 10.17226/4982.
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NATIONAL ACADEMY PRESS
2101 Constitution Avenue, NW Washington, DC 20418

The National Academy of Engineering was established in 1964 under the charter of the National Academy of Sciences as a parallel organization of outstanding engineers. It is autonomous in its administration and in the selection of its members, sharing with the National Academy of Sciences the responsibility for advising the federal government. The National Academy of Engineering also sponsors engineering programs aimed at meeting national needs, encourages education and research, and recognizes the superior achievements of engineers. Wm. A. Wulf is president of the National Academy of Engineering.

This volume has been reviewed by a group other than the authors according to procedures approved by a National Academy of Engineering report review process. The interpretations and conclusions expressed in the papers are those of the authors and are not presented as the views of the council, officers, or staff of the National Academy of Engineering.

Funding for this project was provided by the AT&T Foundation, the Ralph M. Parsons Foundation, the Andrew W. Mellon Foundation, and the National Academy of Engineering Technology Agenda Program.

Library of Congress Cataloging-in-Publication Data

The Industrial green game : implications for environmental design and management / edited by Deanna J. Richards.

p. cm.

Includes bibliographical references and index.

ISBN 0-309-05294-7 (alk. paper)

1. Industrial ecology. 2. Manufacturers—Environmental aspects. I. Richards, Deanna J.

TS161.I544 1997

658.4'08–dc21 96-40095

CIP

Copyright 1997 by the National Academy of Sciences. All rights reserved.

Cover art: Khalo's Garden (detail), courtesy of the artist, Alfredo Arreguin, Seattle, Wash.

Printed in the United States of America

Suggested Citation:"Front Matter." National Academy of Engineering. 1997. The Industrial Green Game: Implications for Environmental Design and Management. Washington, DC: The National Academies Press. doi: 10.17226/4982.
×

Steering Committee

ROBERT A. FROSCH (Chairman), Senior Research Fellow,

Harvard University

(Former Vice President for Research, General Motors)

PETER R. BRIDENBAUGH, Executive Vice President,

Automotive Aluminum Company of America

ROBERT C. FORNEY, Retired Executive Vice President,

E.I. du Pont de Nemours & Company

G. FRANK JOKLIK, Retired President and CEO,

Kennecott Corporation

ROBERT A. LAUDISE, Director,

Materials and Processing Research Laboratory, Lucent Technology

LEE THOMAS, SR., Vice President,

Environmental Government Affairs, Georgia-Pacific Corporation

KURT YEAGER, President,

Electric Power Research Institute

Staff

DEANNA J. RICHARDS, Project Director

GREG PEARSON, Editor

MARION RAMSEY, Senior Program Assistant

Suggested Citation:"Front Matter." National Academy of Engineering. 1997. The Industrial Green Game: Implications for Environmental Design and Management. Washington, DC: The National Academies Press. doi: 10.17226/4982.
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Suggested Citation:"Front Matter." National Academy of Engineering. 1997. The Industrial Green Game: Implications for Environmental Design and Management. Washington, DC: The National Academies Press. doi: 10.17226/4982.
×

Preface

The mainstreaming of environmental considerations in design and management decisions by companies as well as public-sector organizations is a relatively new phenomenon. The National Academy of Engineering (NAE), through its program on Technology and Environment has, since the late 1980s, taken a "best practices" approach to articulating emerging concepts that aid the mainstreaming process. This volume describes practices that are being used by a variety of industries in several industrialized countries to integrate environmental considerations in decision making.

Environmental issues facing corporations (and public agencies that regulate their actions) vary dramatically. How these issues are incorporated into decision making depends on the type of business; level and sophistication of corporate use of technology and information; employees' knowledge, management skills, and ingenuity; and the design and execution of a plan of action. Those firms that are farther along in making "green" products, using "clean" production, or delivering ''green" services face difficult choices as they strive to improve environmental performance. But, as this volume suggests, learning and application of usable knowledge leads to continuous improvement.

The papers in this report were presented originally as part of an international conference on industrial ecology convened by the NAE in May 1994. Collectively, they describe concepts and present case studies and tools that contribute to the improvement of environmental quality.

Many individuals were involved in the preparation of this volume. On behalf of the National Academy of Engineering, I want to thank particularly the authors for their thoughtful contributions and the members of the conference steering committee—Peter R. Bridenbaugh, Robert Forney, Robert A. Frosch (chairman),

Suggested Citation:"Front Matter." National Academy of Engineering. 1997. The Industrial Green Game: Implications for Environmental Design and Management. Washington, DC: The National Academies Press. doi: 10.17226/4982.
×

Frank Joklik, Robert Laudise, Lee Thomas, and Kurt Yeager—for their help in organizing the conference.

I would also like to thank the NAE staff who worked on this project. Deanna Richards, who directs the NAE Technology and Environment Program, was primarily responsible for sheparding the project through its various stages. Peter Schulze, NAE J. Herbert Holloman Fellow, contributed valuable assistance along the way; Marion Ramsey, senior program assistant, provided critical administrative, logistical, and editorial support; Greg Pearson, the Academy's editor, contributed invaluable and steadfast editing and publishing oversight of this document. And Bruce Guile, former director of the NAE Program Office, gave advice and assistance throughout the project.

Finally, I would like to express my appreciation to the AT&T Foundation and the Ralph M. Parsons Foundation for their partial support of this project and to the Andrew W. Mellon Foundation for its partial support of related elements of the Academy's Technology and Environment Program.

WM. A. WULF

President

National Academy of Engineering

Suggested Citation:"Front Matter." National Academy of Engineering. 1997. The Industrial Green Game: Implications for Environmental Design and Management. Washington, DC: The National Academies Press. doi: 10.17226/4982.
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Suggested Citation:"Front Matter." National Academy of Engineering. 1997. The Industrial Green Game: Implications for Environmental Design and Management. Washington, DC: The National Academies Press. doi: 10.17226/4982.
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Suggested Citation:"Front Matter." National Academy of Engineering. 1997. The Industrial Green Game: Implications for Environmental Design and Management. Washington, DC: The National Academies Press. doi: 10.17226/4982.
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THE INDUSTRIAL GREEN GAME

Suggested Citation:"Front Matter." National Academy of Engineering. 1997. The Industrial Green Game: Implications for Environmental Design and Management. Washington, DC: The National Academies Press. doi: 10.17226/4982.
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Industrial ecology is a concept that has emerged in response to growing public concern about the impact of industry on the environment. In this framework the natural flow (or circulation) of materials and energy that takes place in biological ecosystems becomes a model for more efficient industrial "metabolism." What industrial ecology is and how it may be applied to corporate environmentalism are the subject of The Industrial Green Game.

This volume examines industrial circulation of materials, energy efficiency strategies, "green" accounting, life-cycle analysis, and other approaches for preventing pollution and improving performance. Corporate leaders report firsthand on "green" efforts at Ciba-Geigy, Volvo, Kennecott, and Norsk Hydro. And an update is provided on the award-winning industrial symbiosis project in Kalundborg, Denmark.

The Industrial Green Game looks at issues of special concern to business, such as measuring and shaping public perceptions and marketing "green" products to consumers. It offers discussions of the appropriate roles of government and private business.

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