. "3 Health Communication Campaigns Exemplar." Speaking of Health: Assessing Health Communication Strategies for Diverse Populations. Washington, DC: The National Academies Press, 2002.
The following HTML text is provided to enhance online
readability. Many aspects of typography translate only awkwardly to HTML.
Please use the page image
as the authoritative form to ensure accuracy.
Speaking of Health: Assessing Health Communication Strategies for Diverse Populations
TABLE 3-2 Mammography Use—Women 40 Years of Age and Older (Health United States, 2001)
Percent of Women Having a Mammogram in the Past 2 Years
1987
1990
1991
1993
1994
1998
White, Non-Hispanic
30.3
52.7
56.0
60.6
61.3
68.0
Black, Non-Hispanic
23.8
46.0
47.7
59.2
64.4
66.0
Hispanic
18.3
45.2
49.2
50.9
51.9
60.2
Health United States, 2001. Department of Health and Human Services. Centers for Disease Control and Prevention, National Center for Health Statistics.
between major ethnic and racial groups. Table 3-2 presents the proportion of women over age 40 who had mammograms in the previous 2 years between 1987 and 1998. A large gap in 1987 between African-Americans and whites had nearly disappeared by 1998, while the Hispanic to non-Hispanic gap had narrowed markedly, but remained. There were many changes in the environment, as well as a wide variety of other interventions operating during this period. Thus, the narrowing of the gaps may have many causes. Still, “Once A Year for A Lifetime,” described in the Annex, is among those interventions that operated during this period. It is not possible to suggest how much of the closing of the gap, if any, can be attributed to the campaign. Still, it is a first step to be able to report an association between the period of the campaign and the period of the closing of the gap. Specific claims of attribution will need more elaborate evidence.
CONCLUSIONS
This review of the communication campaign literature has produced a variety of findings, some of which are assertions about
