Age factors, 12, 13, 16, 19, 41, 45, 69, 255

see also Adolescents and youth;

Elderly persons

campaigns, 78-81, 102, 103, 105, 107, 108, 117, 123, 126

diabetes, 80-81, 103, 155-160 (passim), 171

Interactive Health Communication (IHC), 205, 208-209

Internet access and use, 194

mammography, 80-81, 108, 123, 126, 130-138 (passim), 141, 145, 146, 147

race/ethnicity, 21, 47, 103, 158, 159

Agency, see Personal agency

Agency for Toxic Substances and Disease Registry, 231

AIDS, see HIV/AIDS

Alaskan Natives, 80-81, 94, 103, 116, 119, 131

definitional issues, 228

diabetes, 161, 162, 171

Alcohol use and abuse, 20

campaigns, 84

diabetes, 165

American Cancer Society, 132

American Indians, see Native Americans

Anthropology, xi, xiii, 2, 13, 167, 228, 233, 234, 238, 250, 270, 271

Asians/Pacific Islanders, 17, 18, 21, 68

campaigns, 78-81, 104-105

definitional issues, 227, 228, 234

diabetes, 80-81, 159, 162, 166, 167, 169, 171, 174

Internet access and use, 194, 195, 196

mammography, 129, 131, 137, 138-139

renal disease, 162

Association of American Indian Physicians, 174

Association of Asian Pacific Community Health Organizations, 174

Attitudes and beliefs, xii, 13, 22-23, 52, 61, 98, 213, 254, 265

see also Cultural factors, general;

Depression;

Personal agency;

Religious factors;

Stigma

blaming the victim, 66, 169, 226, 239, 243, 247

channels of communication, 58, 96-99, 104-106

cost of health care, 34, 71, 74

diabetes, 155-156, 157, 158, 163-169, 172-175, 176-178

ethical issues, 247, 248-249

fear, use of in messages, 52, 74-75

Health Belief Model, 31, 70-71, 142, 183

immediate learning, 61-62

Interactive Health Communication (IHC), 205, 208, 209-210

Internet access and use, 195, 198, 203-204

mammography, 29, 37-39, 46, 134, 135-137, 141

tailored print communications (TPCs), 187

technology, 192-193, 195

telephone contacts, 190

theoretical perspectives, 29-54 (passim), 70-75

Audience segmentation, 5, 7, 23, 41, 46-47, 55, 77, 85-99, 106, 121-122, 256, 257, 260, 264, 268

diabetes, 175-176

epidemiological data, 85-86, 90, 92-93

ethical issues, 244-245, 249

mammography, 145

Automobile safety, see Motor vehicle safety

B

Back to Sleep Campaign, 78-79, 94, 95, 110, 118-119

Behavioral Risk Factor Surveillance System, 117-118, 153

Behavioral theories, see Theory

Beliefs, see Attitudes and beliefs;

Religious factors

Best Start Loving Support Campaign, 78-79, 104, 108

Billboards, see Posters and billboards

Black persons, see African Americans

Blood pressure, see Hypertension