TABLE 3-1 Campaigns—Intended Populations

National Campaign


National Safe Kids Campaign

All ethnicities targetedb

Buckle Up America

All ethnicities targetedb

Child Safety Seat Distribution Program (USNHTSA)

Asian American, Hispanic/Latino, Native American/Alaskan Native

Folic Acid (March of Dimes)

High-risk populations—e.g., Asian American, Hispanic/ Latino, Asian American/Pacific Islander, Native Americanb (including Spanish); now targeting Hispanic/Latino populations

Depression Awareness, Recognition, and Treatment Program

Asian American, Hispanic, (some Asian American/Pacific Islander)

National Air Bag and Seat Belt Safety

Asian American, Hispanic/Latino; (Spanish materials)

National 5 A Day (fruits and vegetables versus cancer, sponsored by the National Cancer Institute)

Asian American, Hispanic/Latino at national level; Asian American, Hispanic/Latino, Native American/AI, Asian American/Pacific Islander at state/local level

Back to Sleep

Focus on Asian American, starting focus on Native American; generic materials for major ethnic populations also include Asian American/Pacific Islanderb

Milk Matters Calcium Education

Native American, Asian American, Hispanic/Latino (populations with lactose intolerance)

National Campaign to Prevent Teen Pregnancy (private nonprofit)

Hispanic/Latino, Asian American

Best Start (Loving Support)

Asian American, Hispanic/Latino, (Asian American/Pacific Islander, Native Americanb)

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