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New Tools for Environmental Protection: Education, Information, and Voluntary Measures (2002)

Chapter: 10 A Model of Community-Based Environmental Education

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Suggested Citation:"10 A Model of Community-Based Environmental Education." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
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Suggested Citation:"10 A Model of Community-Based Environmental Education." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
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Suggested Citation:"10 A Model of Community-Based Environmental Education." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
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Suggested Citation:"10 A Model of Community-Based Environmental Education." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
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Suggested Citation:"10 A Model of Community-Based Environmental Education." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
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Suggested Citation:"10 A Model of Community-Based Environmental Education." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
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Suggested Citation:"10 A Model of Community-Based Environmental Education." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
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Suggested Citation:"10 A Model of Community-Based Environmental Education." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
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Suggested Citation:"10 A Model of Community-Based Environmental Education." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
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Suggested Citation:"10 A Model of Community-Based Environmental Education." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
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Suggested Citation:"10 A Model of Community-Based Environmental Education." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
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Suggested Citation:"10 A Model of Community-Based Environmental Education." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
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Suggested Citation:"10 A Model of Community-Based Environmental Education." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
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Suggested Citation:"10 A Model of Community-Based Environmental Education." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
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Suggested Citation:"10 A Model of Community-Based Environmental Education." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
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Suggested Citation:"10 A Model of Community-Based Environmental Education." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
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Suggested Citation:"10 A Model of Community-Based Environmental Education." National Research Council. 2002. New Tools for Environmental Protection: Education, Information, and Voluntary Measures. Washington, DC: The National Academies Press. doi: 10.17226/10401.
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10 A Model of Community-Based Environmental Education Elaine Andrews, Mark Stevens, and Greg Wise T his chapter focuses on one model for achieving community flexibility and responsiveness to environmental issues. The model, termed commu- nity-based environmental education, differs from traditional education in that the educational activities not only build individual knowledge and skills, but also help to build an infrastructure for change that is sustainable, equitable, and empowering. When the “classroom” is the community, an education strategy can take the form of employee training, media marketing, “point of purchase” information, workshops, study circles, one-on-one demonstrations, or a group initiative to gather data about a local problem. Typically, the educator chooses the education or diffusion strategy and bases the choice on considerations of the topic; audi- ence skills; and personal skills and resources. But in community-based environ- mental education, the educator has an unconventional role. The community- based model presented in this chapter emphasizes selection of the education strategy in a way that also builds local skills and supports voluntary actions. Practitioners work in collaboration with the community to choose a strategy; to consider how and when the strategy could be used; and to guide whether the strategy is applied alone or in combination with others. The “community” of the community-based environmental education model may be a community of place; a community of identity; or a community of interest.1 In each situation, the intent is to build the skills of citizens to gather, analyze, and apply information for the purpose of making environmental man- agement decisions. Successful application of the model contributes to the “envi- ronmental policy capacity” of the community, as described by Press and Balch (this volume, Chapter 11). 161

162 A MODEL OF COMMUNITY-BASED ENVIRONMENTAL EDUCATION To ensure that education activities will support long-term and/or structural change, this collaborative strategy invites those involved to ask questions such as: • Are the goals of the activity determined by a bottom-up process, or a top- down process? • Is the intervention targeted narrowly to a specific audience or broadly to whole populations? • Is the locus of control generated by individuals or community groups, or by marketing agents? (“Locus of control” is a term that refers to the source of personal empowerment. Does the person’s sense of power to act come from within, or from the group, or is the person affected by an external agent?) • Is the interest group actively involved in creating information and target- ing research, or is the interest group a passive consumer of information? • Does the intervention build sustainability for its impacts by engaging people at different levels of responsibility within the community (such as property owners, political leaders, and the agency that has jurisdiction)? Community-based environmental education incorporates public participation, social marketing, environmental education, and right-to-know strategies. Measures that contribute to the effectiveness of volunteer activities also are encompassed in this model. The community-based model, however, contrasts with Ramsey’s defi- nition of environmental education, in that community-based environmental educa- tion goals incorporate a behavior change or policy change objective. Community education goals are designed to be responsive to the reality of the community economic, political, and social contexts. Application of specific education and dissemination elements is described in other chapters in this volume (Lutzenhiser, Chapter 3; Schultz, Chapter 4; Thøgersen, Chapter 5; Mileti and Peek, Chapter 7; Valente and Schuster, Chapter 6; Ramsey and Hungerford, Chapter 9; Nash, Chap- ter 14; Herb et al., Chapter 15; Harrison, Chapter 16). DEVELOPMENT OF THE COMMUNITY-BASED ENVIRONMENTAL EDUCATION MODEL The U.S. Environmental Protection Agency (EPA) and the U.S. Department of Agriculture (USDA) both recognize that managing the environment requires investment in the community for two powerful reasons: (1) local activities affect the quality of the local environment, and (2) community members have a com- mon interest in protecting and improving their community’s quality of life. Con- sequently, these agencies have promoted environmental management via local decision-making and voluntary compliance with regulations and have consid- ered ways to support these situation-specific processes and offer more effective environmental education.

ELAINE ANDREWS, MARK STEVENS, AND GREG WISE 163 Guided by research that describes how community members work together to make change (Wise, 1998) and how individuals make decisions about what they will do (in this volume, see Lutzenhiser, Chapter 3; Schultz, Chapter 4, Thøgersen, Chapter 5; Stern, Chapter 12), the EPA and USDA Cooperative Ex- tension worked in partnership to investigate potential qualities of community- based environmental education. The resulting Community-Based Environmental Education (CBEE) model was defined through a four-part process: (1) by exam- ining community efforts that had a common goal of improving local environ- mental management; (2) by consulting theoretical writings along with empirical studies of “what works”; (3) by identifying what appeared to be the critical elements of a common model; and (4) by then presenting the written model to practitioners for review (Andrews, 1998).2, 3 What we learned from the EPA/USDA Partnership project is that effective community-based environmental education builds on community development processes (including problem solving, community building, and systems interac- tion) and focuses on generating positive actions, rather than criticism or protest of current policies (see Figure 10-1). In a community-based education model, a community:4 • Has or establishes a vision and goals, • Inspires an instigator who, stimulated by these goals, enlists or gathers a group or coalition to start an initiative and to keep it going, • Supports group activities to gather and analyze information, and finally • Through the group, engages the larger community in carrying out what it has learned through policy changes, new regulations, and/or education. For example, property owners around Lake Example have a recognized or implicit vision for clean and healthy water. Inspired by this vision, the president of the property owners’ association initiates a project to establish a wastewater collection system. To implement the project, property association members and other interested people would need to learn what technology is needed, how much it would cost, who would pay for it, what benefits would result, and what other ways are available to solve the same problem. Once the information is collected and analyzed, the owners’ association might develop an information campaign to reduce local use of lawn and garden pesticides and lobby a govern- ment representative to propose an ordinance that requires a wastewater collec- tion system to be installed around all local lakes. Feedback from these new activities influences community vision and goals, and the process begins again. Each of these actions, viewed separately, can be seen as similar to a great deal of everyday community activity. What is distinctive about the CBEE model is that it integrates the elements as a linked chain. With such an inherently complex structure, it is difficult to estimate potential outcomes and impacts for the CBEE model as a whole. A number of studies relevant to the model, howev-

164 A MODEL OF COMMUNITY-BASED ENVIRONMENTAL EDUCATION FIGURE 10-1 Building capacity: Applying the principles of community-based educa- tion. er, have been published since the original project was completed. Their implica- tions are discussed later in this chapter. WHAT IS COMMUNITY-BASED ENVIRONMENTAL EDUCATION? Community-based education means more than “education based in the com- munity.” It implies an education plan created as a result of community involve- ment and designed to match community interests.5 “Community interests” refer to standard community issues, such as affordable housing or workforce develop- ment, as well as to activities with a recognizable environmental component such

ELAINE ANDREWS, MARK STEVENS, AND GREG WISE 165 as road building, stormwater management, “permitting” a new development, or addressing environmental health concerns in an urban neighborhood. Ideally, the education plan helps strengthen citizens’ skills to plan or act with the environment in mind. Goals of community-based environmental educa- tion are to: • Expand the community’s ability to improve environmental quality, • Integrate environmental management goals with other community devel- opment activities, • Lead to actual environmental improvement, and • Increase involvement of more community interests (both groups and points of view) in community environmental management activities. CBEE activities have four key qualities. Activities are community based, collaborative, information based, and action oriented. The choice and sequence of activities relies on community development strategies for determining envi- ronmental goals;6 a modified action research process for identifying information about the environmental problem and engaging stakeholders in the development of that information base;7 and a combination of communication, environmental education, innovation diffusion, and social marketing to involve the broader pub- lic or “community of interest” in carrying out selected goals. Details of each of the elements are provided in Box 10-1. EXAMPLES OF COMMUNITY-BASED ENVIRONMENTAL EDUCATION Applying a community-based approach is both an art and a science. The art is in the educator’s ability to notice and take advantage of community links and opportunities. The science involves applying skills needed for working with a coalition or group. How the approach is applied depends on the characteristics of the community and of the groups or agencies involved. Consider, for example, the activities at the Sea Change Resource Center, a community-based organization in Philadelphia.8 Challenged by urban problems, Penn State Extension educators could have tried to improve the local economy by offering their own education program. Instead, educators worked in collabora- tion with Sea Change, which works to enhance economic development in selected Philadelphia neighborhoods by developing entrepreneurial solutions to local environmental problems. Sea Change activities are effective because they are well connected to neighborhood and city political structures. In the Sea Change/ Penn State Extension partnership, Sea Change identifies training needs for local groups in consultation with Penn State, and invites Penn State specialists, such as horticulture and urban forestry professionals, to provide technical assistance and training. Penn State has the potential to make a real difference in people’s

166 A MODEL OF COMMUNITY-BASED ENVIRONMENTAL EDUCATION BOX 10-1 Community-Based Environmental Education LOCAL—Education Is Locally Based • Responds to a locally identified/initiated issue or concern. • Takes advantage of opportunities (such as a new law or current event) and community assets. • Works in or with representative groups, including targeted audience (i.e., the people who collaborate represent all the interests associated with the issue). • Works towards a positive outcome to a specific concern. COLLABORATIVE—Education Works with a Coalition or Group • Identifies someone who takes responsibility for managing or leading the pro- cess. • Attends to process objectives and product objectives. — Process objectives = group building, leadership development, capacity building, conflict management — Product objective = successfully addressing a substantive issue • Relies on systematic planning procedures. • Uses expert facilitation. • Uses consensus decision making. • Develops linkages to enhance the group’s effectiveness. — To other communities or regions — To other partners — To resources—technology, experts, agencies, funds • Communicates broadly using multiple venues (e.g., newsletters, town meet- ings, TV, festivals). • Provides recognition and rewards. • Is flexible both to process and conditions; adopts a “learning organization” per- spective. INFORMED—Education Takes Action Based on Information • Relates actions to long-term community vision and goals. • Considers the community as a whole. — Evaluates context — Considers sociopolitical, economic, historical, cultural influences — Looks to the future lives due to adaptation of resources to meet community needs, and can deliver programs as part of a well-established and respected community organization. In the CBEE model, leadership is not a fixed status, but involves roles that shift back and forth over time. The educator is both working with the instigator and is influenced by the instigator’s efforts. Education activities range from providing training in group process and planning, to providing information and resources for investigating the environmental problem. With this foundation, the

ELAINE ANDREWS, MARK STEVENS, AND GREG WISE 167 • Generates and makes use of data about the local condition. • Involves citizens in gathering and analyzing data. • Builds on locally existing skills and resources and scales actions appropriately to community resources and skills. • Respects, encourages, and rewards local initiative. • Evaluates and reports accomplishments. ACTIVE—Education Practices Quality Education with Broader Groups • Uses social marketing techniques. — Identifies and addresses individual barriers to preferred behavior (e.g., a tag on an outside faucet helps residents to remember when to water) — Identifies and addresses social or structural barriers to preferred behavior (e.g., encourage recycling by providing curbside pickup) • Uses training to support a community-based initiative, for example, provides training to: — Improve planning process skills — Generate and refine implementation ideas — Improve data gathering and analysis by citizens — Increase access to resources by group/coalition — Teach skills that group has identified as needed to accomplish goals • Implements an education strategy that: — Presents all points of view — Relates to a specific audience and its needs — Takes place close to the targeted behavior — Presents behaviors that ♦ provide immediate, observable consequences ♦ are similar to what people already do ♦ do not require a lot of steps or training ♦ are relatively low cost in terms of time, energy, money, materials — Provides details on how to do the exact behavior — Provides target audience with opportunities for: ♦ self-assessment ♦ a personal discussion about the new behavior ♦ verbalizing a commitment to the change ♦ practicing or applying new skills — Uses creative approaches — Reaches people in multiple ways leadership group, along with additional members of the affected public or inter- est group, then engage in problem investigation and planning. A case in point is the story of the Horicon Marsh Area Coalition (HMAC). Horicon Marsh is the largest freshwater cattail marsh in the United States and is a designated wetland of international importance (Thoms and Andrews, 2000). Recognizing the diversity of potentially conflicting interests and the increasing demand on the marsh and its surrounding areas, a local conservation group be-

168 A MODEL OF COMMUNITY-BASED ENVIRONMENTAL EDUCATION gan thinking about how to protect the marsh before any major conflicts arose. Eventually the group contacted the University of Wisconsin Extension in Dodge County (i.e., a local outreach office) for assistance. Together, they planned a one-day Horicon Marsh Forum, convened and facilitated by the extension educa- tor. This forum attracted 80 people representing 23 interest groups. Using group facilitation processes, the group identified eight priority issues. Work groups formed around each issue. Forum organizers and a representative from each work group convened a steering committee, the HMAC, including representatives from diverse stake- holders, local government, and agencies. This group agreed to a set of “Organi- zational Principles, Policies, and Guidelines” based on a collaborative approach introduced by the extension educator. As HMAC continued to meet, the county extension educator introduced new process skills based on what participants were interested in learning. Experts from the university and other agencies occasionally provided content information and shared analytical skills when asked to explain research findings. The CBEE model emphasizes qualities of equity, empowerment, and sus- tainability as part of environmental management decision processes. Case stud- ies also indicate that while each of the four elements of the CBEE model are significant, the dynamic or interplay of CBEE elements is as important as suc- cessful implementation of any one element. Box 10-2 summarizes four other models that integrate education with community planning and have similar goals. THE CBEE MODEL AND RELATED APPROACHES CBEE integrates information dissemination, traditional education, participa- tory decision making, and other tools used in communication/diffusion approach- es. We call this community-based model an education model for several reasons. First, CBEE’s community context and process approach exemplifies the ideal application of learning theory, which maintains that individuals are not motivated to learn unless the information is relevant to their lives and they have a sense of control about the learning process (Carlson and Maxa, 1997; Heimlich and Norland, 1984). The CBEE model also provides educators with guidelines for developing education activities that are relevant to society’s needs, and it provides a context for quality education practices because it requires higher order learning skills and integrates education into real-life experiences (Bloom, 1956; Horton and Hutchinson, 1997; Joplin, 1995; Knox, 1993; Westwater and Wolfe, 2000). Education relies on the existence of a body of knowledge, but its power is in the fact that the knowledge is not only transferred to the individual, but is instru- mental in transforming the individual. For education to take place, the individual has to actively receive the knowledge and know what to do with it (Bloom, 1956; Whitehead, 1929; Weintraub, 1995). The educator’s job is to provide the education in a way or at a time when the individual is receptive and to assure that

ELAINE ANDREWS, MARK STEVENS, AND GREG WISE 169 BOX 10-2 Community-Based Education Models U.S. EPA’s Urban Environmental Initiative (UEI)—UEI applies a modified version of the CBEE model to guide EPA professionals and city managers in their work with the community. Professionals focus on listening to community concerns and leveraging resources (e.g., providing grants) to address them with meaningful improvements. Stakeholders identify information needs, participate in developing and analyzing relevant information, and develop outreach plans for communicat- ing results. The goal of UEI is similar to that for CBEE—to build a community infrastructure that allows people to work effectively on environmental issues, but clearly places the professional in the role as “instigator.” (This information was provided by Kristi Rea, UEI City Manager, Providence, Rhode Island.) Take Charge—This is a national Cooperative Extension program for economic development in small communities. This education program engages community members in a “community visioning” model. Community stakeholders participate in a variety of information gathering and analysis activities that enable them to answer three questions: (1) Where Are We Now? (2) Where Do We Want to Be? and (3) How Do We Get There? This workbook is the basis for many popular commu- nity development efforts of the 1990s, not only those limited to economic develop- ment (Ayres et al., 1990). The Local Agenda 21 Planning Guide—This is a United Nations Environment Program (UNEP) for helping communities to organize systems for devising appro- priate solutions to local environment and development issues. According to the authors, planning should include five components: partnerships, community-based issue analysis, action planning, implementation and monitoring, and evaluation and feedback. Each section explains procedures, provides work sheets or resources, and illustrates concepts with community-based case studies. References and explanations of many valuable planning tools are included such as: Rapid Urban Environmental Assessment; setting targets and triggers for action planning; creat- ing effective structures for accomplishing actions; and the UN Conference on Human Settlements Indicators Project (ICLEI, 1996). Starting with Behavior—This strategy engages community members in self-help education initiatives. For example, a local team in Ecuador worked to design, test, and implement a methodology for monitoring and measuring observable changes in behavior related to sustainable use of land in buffer zones surrounding an eco- logical reserve. They involved community members in selecting target behaviors that include: defining the ideal behavior, conducting research with “doers” and “non-doers,” selecting and negotiating target behaviors, and developing strategies which reflect findings (Booth, 1996).

170 A MODEL OF COMMUNITY-BASED ENVIRONMENTAL EDUCATION the individual knows what to do with specific knowledge. That is, “the individ- ual can find appropriate information and techniques in his previous experience to bring to bear on new problems and situations. This requires some analysis or understanding of the new situation; it requires a background of knowledge or methods which can be readily utilized; and it also requires some facility in dis- cerning the appropriate relations between previous experience and the new situa- tion” (Bloom, 1956:38). Environmental education integrates basic learning skills with innovation dif- fusion approaches to create an education process focused on natural and socio- cultural environments. The four themes of environmental education literacy have been incorporated into the CBEE model. They are (1) knowledge of environ- mental processes and systems; (2) questioning and analysis skills; (3) skills for understanding and addressing environmental issues; and (4) personal and civic responsibility (Simmons et al., 1999). An education program, if it is going to accomplish transformation, or even if it is merely to result in the adoption of a target behavior, must include communi- cation, skill development, and application. The CBEE model stresses the impor- tance of a careful match between the person who will learn and the choice of education process. For practical purposes, it is less important to clearly distin- guish among communication, diffusion, social marketing, and education con- cepts than it is to identify how to use each to create sustainable processes for supporting voluntary measures in environmental protection. Education programs developed based on the CBEE model rely, primarily, on informal learning—learning through activities that occur outside formal edu- cational settings and that are characterized as voluntary, as opposed to required for school credit. Just as in formal education, however, informal learning experi- ences can be structured to meet a stated set of objectives and can be designed to influence attitudes, convey information, and/or change behavior (Crane et al., 1994). CBEE activities may also be supported by formal education opportuni- ties. For example, drinking water quality described by the Consumer Confidence Reports found in homeowner water bills might be studied in the high school chemistry class. Informal learning may include any of the information and diffusion strate- gies discussed in Chapters 3 through 7 of this volume. For example: • Information dissemination and communication efforts use various me- dia to provide information to specific target audiences or to the public. Effectiveness of information campaigns has been studied relative to a vari- ety of audiences and purposes (see Chapters 3-7 and 12 of this volume). • Behavior change efforts involve teaching an ideal behavior or an environ- mental practice (a series of several related behaviors that, together, could affect the environmental problem, Booth, 1996). An ideal behavior or prac- tice is usually defined by experts. Behavior change efforts also may in-

ELAINE ANDREWS, MARK STEVENS, AND GREG WISE 171 volve encouragement for personal commitment, use of external prompts, and changing social norms (McKenzie-Mohr, 1996; Stern, 2000). • Diffusion approaches emphasize the spread of innovations by communi- cation among the members of a social system. In diffusion theory, inno- vators, diffusers, and potential adopters communicate to understand the innovation; how and why it works; and what its advantages, disadvantag- es, and consequences are in specific situations. Research about innova- tion diffusion usually refers to how citizens adopt new technology, but the concepts can apply equally to new information (Rogers, 1995). There is extensive research about techniques used in informal and adult education and with public participation. Educators can learn numerous details about effectiveness of workshops, types of signs to use, visitor attention span, benefits of linking television programs with local support groups, and other in- formation. For example, see studies summarized in Crane et al. (1994), Chess and Purcell (1999), and the President’s Commission on Americans Outdoors (1986). Our challenge is to figure out how to use communication, diffusion, and education strategies to infuse environmental management considerations into the mix of everyday discussion and decision making. The CBEE model provides numerous avenues to use these strategies for increasing environmental manage- ment capacity among many audiences. EFFECTIVENESS OF THE CBEE MODEL There is a rich set of resources about what makes community-based involve- ment and outreach effective—too many resources to describe here, except in the most general sense. Details have been captured in the CBEE Model (see Box 10- 1). Yet across this wide variety of publications, there is a consistent emphasis on application of community development techniques to solving community prob- lems. In itself, this commonality of theme indicates something about the value of this approach. Finding definitive research about the effectiveness of the CBEE elements when applied to environmental management, however, was difficult. It was easy to identify guides, literature reviews, and descriptive materials, but difficult to find information that summarizes impacts of specific program strategies. Re- ports and newsletter articles provide periodic summaries for some community- based programs, such as Farm*A*Syst (Jackson, 1990), Groundwater Guardian (Kreifels, 1997), the River Network (Wallin and Haberman, 1992), and Save Our Streams (Firehock, 1994). Otherwise, impact information is available pri- marily through a small number of studies of individual local programs or studies of program elements. Some reports involve collecting and summarizing case studies and high- lighting commonalities. These studies attempt to build theories of community-

172 A MODEL OF COMMUNITY-BASED ENVIRONMENTAL EDUCATION based efforts or to provide a list of keys to success. Some were useful in building the CBEE model. These studies of groups of cases include studies of: 9 (out of 618) federally funded watershed-based projects (U.S. General Accounting Of- fice, 1995); 30 community-based management initiatives (U.S. Environmental Protection Agency, 1997); various watershed management plans and related ed- ucation initiatives (Ficks, 1997); 5 river case studies (Wallin and Haberman, 1992); annual summaries of state progress in adapting Farm*A*Syst resources for local outreach education needs (Jackson et al., 1997); case analysis of public involvement through Great Lakes Remedial Action Plan citizen advisory com- mittees (Landre and Knuth, 1993); surveys of Rouge River neighborhood pro- grams (Powell et al., 2000); stormwater pollution case studies (Aponte Clarke et al., 2000); investigation of impacts from a homeowner nutrient management program; and local management of “common-pool” resources (for example, Os- trom, 1990; Singh and Ballabh, 1994). In addition, there are major text books and literature reviews based on ex- amination of the mainly case-based literatures about public involvement and collaboration in natural resources management (MacKenzie, 1996; National Re- search Council, 1999; Renn et al., 1995a; Wondolleck and Yaffee, 2000). IMPLICATIONS OF CBEE FINDINGS CBEE could be described as a process of changing the community’s idea of acceptable environmental management behavior, as a result of direct involve- ment of citizens in the management process. In spite of the difficulty of describ- ing and studying such a complex process, this participatory, engaged approach provides a community involvement and outreach model that can be responsive to political as well as ecological necessity. For example, studies show that the new science of ecosystem-based management depends on application of community development problem-solving processes, as described by the CBEE model (Kellogg, 1999; MacKenzie, 1996; Wondolleck and Yaffee, 2000; National Re- search Council, 1999). Community interests work together to find and implement solutions to com- mon problems. The question is how and when to apply the CBEE model to address environmental protection needs. When is education an important ele- ment of environmental decision making? What types of education needs are best supported through this model? Who are the people who can assure that this complicated process can be carried out? How can the effectiveness of the pro- cess be evaluated? How can it be applied to larger scale problems? Some of these questions will be answered as researchers study how citizen participation models9 or development of social infrastructures required to man- age common-pool resources10 could be applied in the CBEE model. (Common- pool resources usually refer to an economic resource, such as animal grazing land, which is collectively owned by an identifiable community.) For example,

ELAINE ANDREWS, MARK STEVENS, AND GREG WISE 173 more discussion is needed about the role of education in managing common- pool resources and how findings apply to their social uses (health, well-being, beauty, recreation). The role of education seems clear. At a minimum, it is important to help people develop the capacity to make decisions and take responsibility (Horton and Freire, 1990; Ostrom, 1994). In managing common-pool resources, users need knowledge of resource conservation and use to help in correct and timely diagnosis of problems and to assure they have the best knowledge they can have, because resource decisions are usually made based on “best available” knowl- edge (e.g., nutrient best management practices). Policymakers need education so they can understand the nature and causes of problems and the tools for manage- ment (Singh, 1994). Public participation in policy development requires equal access to information (Lynn and Kartez, 1995; Dienel and Renn, 1995). Com- munities need a source of leadership in environmental management (Kellogg, 1999), and natural resources are more likely to be managed sustainably when decision making is decentralized (Wondolleck and Yaffee, 2000). The question of when to use the CBEE model refers to the type of decisions needed. If individual behaviors are the primary management elements, then ap- plication of CBEE can provide peer support and motivation, but if transfer of relevant information is the only goal, CBEE is only one of many workable ap- proaches. If a policy or infrastructure change is needed, then application of CBEE is one of few ways to accomplish the goal sustainably. Who can assure that the CBEE model is properly applied is a very signifi- cant question; its answer also helps to answer the question of how CBEE could apply to larger scale problems. Government can enhance the skills of its own staff and ensure that policies provide the time and perspective necessary for community flexibility and responsiveness to environmental issues. Institutions that provide community outreach also can assure that educators build skills for facilitating or supporting different steps of the CBEE model. Leaders of com- munity organizations can commit to supporting the comprehensive CBEE process. In CBEE, government agency personnel, in particular, need to commit to authentic efforts with communities. Citizen advisory committee studies show, for example, that success depends on the citizen perception that the underlying purpose of the sponsoring institution is sincere and legitimate (Lynn and Kartez, 1995; MacKenzie, 1996). Goals must be established through genuine collabora- tion and with all participants committing to them—even when they differ from the initial ideas, plans, or missions of some participants. Application of the CBEE model also depends on availability of resources that enable communities to re- spond effectively, and on agency personnel who are ready to support community assumption of responsibility. Remedial Action Plans (RAP) for the Great Lakes ecosystem, and ecosys- tem-based water resource management schemes in several areas, serve as tests

174 A MODEL OF COMMUNITY-BASED ENVIRONMENTAL EDUCATION for how to apply the CBEE process while addressing larger scale problems. RAPs were mandated by the federal government but were written by state and local governments with input from citizens, business, and industry (Renn, 1991). Centralizing goals, but not mechanisms, provides an opportunity for maximizing success at the local level through application of the CBEE model. Several authors have suggested that a collaborative, sequential, or “nested” administrative structure, such as that found in the RAP process, is needed to enhance successful implementation of public participation in larger scale prob- lems (Born and Genskow, 2001; National Research Council, 1999; Ostrom, 1990; Renn and Finson, 1991). For example, a study of watershed strategies found that organizations for watershed management are most likely to be effective if their structure matches the scale of the problem (National Research Council, 1999). In this example, local issues are handled by local self-organized watershed coun- cils, where the CBEE process could be applied, while larger organizations should deal with broader issues. Other examples where CBEE could be effective in the application of a verti- cal decision-making strategy include an effort like the Dutch government’s ini- tiative to develop a national policy on energy (Midden, 1995) and efforts to improve effectiveness of Citizen Advisory Committees (CACs). CAC impacts could be increased by combining their activities with techniques providing more representation, such as surveys or referenda (Vari, 1995) or the CBEE approach. Finally, evaluation tools have been developed to help practitioners deter- mine whether their community-based education efforts have been effective or applied appropriately. It’s one thing to provide a citizen education or participa- tion model, but another to know whether its application accomplished the goal of increased citizen ownership for the product. Questionnaires can help practitio- ners evaluate community involvement for competence and fairness (Renn et al., 1995b) or for appropriate choice of steps toward the involvement process (Uni- versity of Wisconsin Extension, 1998). CONCLUSION When educators, business/industry administrators, politicians, or govern- ment agency representatives suggest public education as one way to meet an environmental management goal, the education strategy must go beyond sim- plistic solutions to be effective. The usual suggestions—hold a meeting, write a manual, develop a curriculum, provide training—will not support long-term or structural change on their own. Coupling these standard education resources with the CBEE process sets the stage for meaningful education; that is, educa- tion designed to provide the context and relevance recognized by the learner and to generate the opportunity for the learner to apply knowledge to the environ- mental problem. If CBEE’s collaborative and participatory processes are complemented by

ELAINE ANDREWS, MARK STEVENS, AND GREG WISE 175 an authentic commitment to participate in and use its key qualities of being community based, collaborative, information based, and action oriented, we can achieve community flexibility and responsiveness to environmental issues. Fur- ther study of the elements of community-based education and representative programs would enhance our ability to determine when CBEE should be empha- sized and how to train and support practitioners to facilitate successful participa- tion in this dynamic process. NOTES 1 A “community of interest” is that form of community whose commonality lies in the benefits received from a resource or the costs imposed on it (Wondolleck and Yaffee, 2000). 2 A 1996-98 project investigated ways to strengthen partnerships among the USDA Coopera- tive Extension, EPA, and communities in the service of these environmental management and educa- tion efforts. The Steering Committee included representatives from two EPA regions (Region 3, Philadelphia, and Region 10, Seattle) and the University of Wisconsin Project staff. More informa- tion is available online at http://www.reeusda.gov/nre/figs/usdaepa.pdf or http://www.wisc.edu/erc/. 3 Based on steering committee recommendations, project staff reviewed published case stud- ies, U.S. EPA and USDA agency activities, and exemplary local programs that considered the whole community (i.e., programs which linked environmental education to management of local ecosystem components and community sustainability goals as defined by the President’s Council on Sustainable Development [1996]). Staff also identified literature reviews, monographs, manuals, conference pro- ceedings, and studies that provided further information about community development models, so- cial marketing experiences, outstanding models of community-based education (as identified by peers), and community-based environmental education strategies. In addition to community develop- ment references, cited by Wise (1998), published references that influenced development of the model included Andrews et al. (1995), Andrews et al. (1996), Ayres et al. (1990), Beckenstein et al. (1996), Berger and Corbin (1992), Booth (1996), Butler et al. (1995), Byers (1996), Cairn et al. (1996), Chavis and Paul (1990), Cole-Misch et al. (1996), De Young (1993), Domack (1995), Dro- han et al. (1997), Dwyer et al. (1993), Environmental Defense Fund Pollution Prevention Alliance Staff (1996), Ficks (1997), Firehock (1994), Fishbein and Gelb (1992), Flora (1997), Gigliotti (1990), Harker and Natter (1995), Himmelman (1992), Howe and Disinger (1988), Hungerford and Volk (1990), Hustedde et al. (1984), Israel and Ilvento (1996), Jackson et al. (1990), Jansen (1995), Johnson et al. (1996), Kreifels (1997), Kretzman and McKnight (1993), Lewis et al. (1993), McKen- zie-Mohr (1996), National Association of Service and Conservation Corps (1996), Nuzum (1996), Olden and Poje (1996), Rocha (1997), Rogers (1995), Rusky and Wilke (1996), Sargent et al. (1991), Selin and Chavez (1995), Sexton (1996), Sidel et al. (1996), Sorenson (1985), U.S. Environmental Protection Agency (1997), U.S. General Accounting Office (1995), Walzer et al. (1995), Wallin and Haberman (1992), Wise and Kenworthy (1993). 4 As explained in the introduction, community refers to the topic or situation under discussion. Community of interest is a useful characterization because community, as used here, implies more than merely a physical place, although it can and often does include a geographic element. It may reference a discrete collection of persons who have a common interest, yet they may be located in different places and may not be aware of their shared interest. The community of interest also need not be made up of similar perspectives. Indeed, often it is made up of diverse perspectives surround- ing a common issue (Wise, 1998). 5 Although this definition was developed by the EPA/USDA Partnership (Andrews, 1998), it has its origins in several other traditions, that are closely related to each other. Knox (1993) describes community problem-solving education as education that aims at community and organizational de-

176 A MODEL OF COMMUNITY-BASED ENVIRONMENTAL EDUCATION velopment and social change, in contrast to traditional education, which is aimed at development and change of the individual. Based on this extensive study of national and international programs, Knox defines this type of education as “the process and result of an effort to include a broad cross section of people in educational activities to enable them to work together to solve organizational or commu- nity problems that have usually entailed consciousness raising, empowerment, and structural trans- formation.” John Dewey, Myles Horton, and Paulo Freire are leaders in this tradition. Knox cites examples that include citizenship schools, county board workshops, participatory literacy, and work- place programs. 6 The purpose of community development is to satisfy local needs and welfare of people. Empowerment is emphasized as a means of identifying issues, managing change, and facilitating community-based solutions. Community development has been described as having four parts: a process moving by stages from one condition to the next; a method, a way of working toward the attainment of a goal; a program, whereby if activities are carried out, goals will be accomplished; and a movement, a cause to which people become committed. Emphasis is on what happens to people, and accomplishing a goal through activities and inciting people to take action (Wise, 1998). 7 Action research involves the student in generating new information to improve understanding of how knowledge content is developed, using critical thinking skills, and creating a sense of owner- ship of the knowledge. Action research has been used extensively in training and development in corporations, and in adult education in environmental, agricultural, and health settings (Quigley, 1997). 8 Information was obtained through personal communication with Roz Johnson, Director, Sea Change Resource Center, as part of the EPA/USDA community-based education investigation (An- drews, 1998). 9 Citizen participation models include citizen advisory committees, citizen panels (also known as planning cells), citizen juries, citizen initiatives, negotiated rule making, mediation, compensation and benefit sharing, and Dutch study groups (Renn et al., 1995a). 10 See Indiana University’s materials for the Workshop in Political Theory and Policy Analysis for an extensive bibliography of studies and research about common-pool resources (Hess, 1996). For a recent summary of the field, see National Research Council (2002). REFERENCES Andrews, E. 1998 An EPA/USDA Partnership to Support Community-Based Education. 910-R-98-008. [On- line]. Available: http://www.reeusda.gov/nre/gifs/usdaepa.pdf [Accessed April 2000]. Andrews, E., E. Farrell, J. Heimlich, R. Ponzio, and K. Warren 1995 Educating Young People About Water - A Guide to Program Planning and Evaluation. Columbus: ERIC Clearinghouse for Science, Mathematics, and Environmental Educa- tion, The Ohio State University. Andrews, E., J. Hawthorne, and K. Pickering 1996 Watershed Education - Goals and Strategies for Training, Communication, and Partner- ships. Watershed ’96 Pre-conference Symposium. National Fish and Wildlife Founda- tion. Baltimore, MD, June. Aponte Clarke, G.P., P.H. Lehner, D.M. Cameron, and A.G. Frank 2000 Community responses to stormwater pollution: Case study findings with examples from the Midwest. Pp. 124-131 in Proceedings of the National Conference on Tools for Urban Water Resource Management and Protection. Cincinnati, OH: U.S. Environ- mental Protection Agency, Office of Research and Development. Ayres, J., R. Cole, C. Hein, S. Huntington, W. Kobberdahl, W. Leonard, and D. Zetocha 1990 Take Charge: Economic Development in Small Communities. North Central Regional Center for Rural Development. Ames: Iowa State University.

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Many people believe that environmental regulation has passed a point of diminishing returns: the quick fixes have been achieved and the main sources of pollution are shifting from large "point sources" to more diffuse sources that are more difficult and expensive to regulate. The political climate has also changed in the United States since the 1970s in ways that provide impetus to seek alternatives to regulation.

This book examines the potential of some of these "new tools" that emphasize education, information, and voluntary measures. Contributors summarize what we know about the effectiveness of these tools, both individually and in combination with regulatory and economic policy instruments. They also extract practical lessons from this knowledge and consider what is needed to make these tools more effective.

The book will be of interest to environmental policy practitioners and to researchers and students concerned with applying social and behavioral sciences knowledge to improve environmental quality.

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