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Reducing Underage Drinking: A Collective Responsibility (2004)
Behavioral and Social Sciences and Education (DBASSE)

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100
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Reducing Underage Drinking: A Collective Responsibility

Traffic Safety Administration, 2002). Nonetheless, most people acknowledge that these prevalence rates for underage alcohol use are still too high and that the adverse consequences of underage drinking are enormous, as discussed in Chapter 3. The 30-day prevalence rates have hovered at approximately 50 percent throughout the 1990s, and the patterns have been similar for rates of heavy use and daily drinking.

Thus, there has not been a steady decline in underage drinking over the past two decades. Instead, the decline in the prevalence of underage drinking was limited to the period from around 1981 to 1992, and the rates have been relatively stable since then. To explain this period, we can identify three things: a parallel decline in use of illegal drugs, a raise from 18 to 21 in the minimum drinking age across the country, and intensive campaigns to discourage drinking and driving and to encourage use of designated drivers. Peak use in the late 1970s and early 1980s may also be partly explained by the overall culture of youth experimentation in the United States in the 1960s and 1970s, and conversely, changes in the youth culture in the 1980s may have contributed to decreased use of alcohol, as well as illegal drugs. Economic conditions during the 1980s, with reduced resources available to youth, may also have contributed to the marked decrease in drinking.

Substantial evidence suggests that changes in the minimum drinking age laws also contributed to the decline in alcohol use during the 1980s. As noted in Chapter 1, between 1970 and 1976, 21 states reduced the minimum drinking age to 18, and another 8 states reduced it to 19 or 20; however, states began to raise the minimum age to 21 in the late 1970s. By 1984, when the Minimum Drinking Age Act was passed, 23 states had such laws in place. All states had minimum drinking age laws in place by 1988. This trend in implementation of minimum drinking age laws mirrors the national trend in declining alcohol prevalence among youth. Furthermore, research demonstrates a clear relationship between increases in the minimum drinking age and reduced rates of drinking (Wagenaar, 1981; Wagenaar and Maybee, 1986; O’Malley and Wagenaar, 1991; Klepp et al., 1996; Yu et al., 1997). Finally, O’Malley and Johnston (1999), while acknowledging the role of minimum drinking age laws, postulate that other initiatives, such as “zero tolerance” laws and national campaigns aimed at discouraging drunk driving, may also have contributed to the reduction. They observe that these campaigns peaked during a time of the decline in drinking.

In the committee’s judgment, the salient lesson in these trend data is that the decline in underage drinking prevalence in the 1980s is largely attributable to specific interventions, including the increase in the minimum drinking age—perhaps supplemented by a secular decline in substance abuse and the grassroots campaign against drunk driving. We believe that de-

Page
100
Front Matter (R1-R18)
Executive Summary (1-12)
1. Introduction: The Challenge (13-32)
I. Underage Drinking in the United States - 2. Characteristics of Underage Drinking (33-57)
3. Consquences of Underage Drinking (58-69)
4. Understanding Youth Drinking (70-86)
II. The Strategy - 5. Designing the Strategy (87-107)
6. National Media Campaign (108-124)
7. Alcohol Industry (125-144)
8. Entertainment Industries (145-157)
9. Access (158-184)
10. Youth-Oriented Interventions (185-215)
11. Communities (216-231)
12. Federal and State Governments (232-249)
References (250-282)
Appendix A: Statement of Task (283-283)
Appendix B: Agenda and Participants, October 10-11, 2002, Public Workshop (284-288)
Appendix C: Agenda and Participants, November 18, 2002, Open Committee Meeting and Public Forum (289-291)
Appendix D: Other Public Contributors (292-295)
Appendix E: Biographical Sketches of Committee Members and Staff (296-302)
Index (303-318)
1 The Epidemiology of Underage Drinking in the United States: An Overview--Robert L. Flewelling, Mallie J. Paschall, and Christopher Ringwalt (319-350)
2 Social, Health, and Economic Consequences of Underage Drinking--Ralph Hingson and Donald Kenkel (351-382)
3 Health Consequences of Adolescent Alcohol Involvement--Sandra A. Brown and Susan F. Tapert (383-401)
4 Developmental and Environmental Influences on Underage Drinking: A General Overview--Bonnie L. Halpern-Felsher and Michael Biehl (402-416)
5 Perceptions of Risk and Social Judgments: Biases and Motivational Factors--Janis E. Jacobs (417-436)
6 Alcohol Use and Misuse: Prevention Strategies with Minors--William Hansen and Linda Dusenbury (437-457)
7 Supply Side Approaches to Reducing Underage Drinking: An Assessment of the Scientific Evidence--Harold D. Holder (458-489)
8 Effectiveness of Sanctions and Law Enforcement Practices Targeted at Underage Drinking Not Involving Operation of a Motor Vehicle--Thomas L. Hafemeister and Shelly L. Jackson (490-540)
9 The Effects of Price on Alcohol Use, Abuse, and Their Consequences--Frank J. Chaloupka (541-564)
10 Media Intervention Impact: Evidence and Promising Strategies--Charles Atkin (565-596)
11 Alcohol in the Media: Drinking Portrayals, Alcohol Advertising, and Alcohol Consumption Among Youth--Joel W. Grube (597-624)
12 Alcohol Advertising and Promotion--David Jernigan and James O Hara (625-653)
13 Drinking and Coming of Age in a Cross-Cultural Perspective--Robin Room (654-677)
14 Preventing Underage Drinking in American Indian and Alaska Native Communities: Contexts, Epidemiology, and Culture--Douglas K. Novins, Paul Spicer, Janette Beals, and Spero M. Manson (678-696)
15 Teen Treatment: Addressing Alcohol Problems Among Adolescents--Rosalind Brannigan, Mathea Falco, Linda Dusenbury, and William B. Hansen (697-715)
16 Youth Smoking Prevention Policy: Lessons Learned and Continuing Challenges--Paula M. Lantz (716-742)