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Reducing Underage Drinking: A Collective Responsibility (2004)
Division of Behavioral and Social Sciences and Education (DBASSE)

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. "II. The Strategy - 5. Designing the Strategy." Reducing Underage Drinking: A Collective Responsibility. Washington, DC: The National Academies Press, 2004.

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Reducing Underage Drinking: A Collective Responsibility

tion between underage and adult drinking. Of special importance in this effort are parents, the alcohol industry, schools and other institutions that are responsible for adolescents, the media, and the entertainment industry.

  • Although governments at all levels have an indispensable role to play in creating this boundary and in supporting actions to reduce underage drinking, voluntary initiatives taken by individuals and nongovernmental institutions are also of great importance.

  • Although underage drinking is a national problem, and it must be addressed by the nation, much of the initiative must arise, and much of the work be accomplished, at the community level.

Blueprint

The preeminent goal of the recommended strategy is to animate and sustain a broad commitment to reduce underage drinking. Many actors can play important roles. Retail outlets and bars can reduce opportunities for young people to obtain and use alcohol. Parents and other adults can refrain from conduct that tends to encourage or facilitate underage drinking and use their authority and credibility to guide their children’s choices about alcohol. Others who stand in the position of responsibility vis-à-vis young people—schools, landlords, employers with young employees, military commanders, and other community organization and business leaders—can contribute in a variety of ways to the community effort to prevent underage drinking and its associated harms.

Underage alcohol use, as we have said, is a pervasive problem. It follows, then, that numerous individuals and organizations are in a position to try to do something about it. Figure 5-1 depicts a schematic diagram depicting opportunities for intervention. Opportunities for effectuating a collective commitment can be sorted into three broad domains:

  • Opportunities to reduce the availability of alcohol to underage drinkers (or to avoid practices that tend to increase availability).

  • Opportunities to reduce the occasions and opportunities for underage drinking (or to avoid practices that tend to facilitate drinking opportunities).

  • Opportunities to reduce the demand for alcohol among young people (or to avoid practices that tend to increase demand).

Availability

The major actors in any effort to reduce underage access to alcohol are the people and businesses engaged in the commercial production and distribution of alcohol: producers and importers of alcoholic beverages, whole-

Page
102
Front Matter (R1-R18)
Executive Summary (1-12)
1. Introduction: The Challenge (13-32)
I. Underage Drinking in the United States - 2. Characteristics of Underage Drinking (33-57)
3. Consquences of Underage Drinking (58-69)
4. Understanding Youth Drinking (70-86)
II. The Strategy - 5. Designing the Strategy (87-107)
6. National Media Campaign (108-124)
7. Alcohol Industry (125-144)
8. Entertainment Industries (145-157)
9. Access (158-184)
10. Youth-Oriented Interventions (185-215)
11. Communities (216-231)
12. Federal and State Governments (232-249)
References (250-282)
Appendix A: Statement of Task (283-283)
Appendix B: Agenda and Participants, October 10-11, 2002, Public Workshop (284-288)
Appendix C: Agenda and Participants, November 18, 2002, Open Committee Meeting and Public Forum (289-291)
Appendix D: Other Public Contributors (292-295)
Appendix E: Biographical Sketches of Committee Members and Staff (296-302)
Index (303-318)
1 The Epidemiology of Underage Drinking in the United States: An Overview--Robert L. Flewelling, Mallie J. Paschall, and Christopher Ringwalt (319-350)
2 Social, Health, and Economic Consequences of Underage Drinking--Ralph Hingson and Donald Kenkel (351-382)
3 Health Consequences of Adolescent Alcohol Involvement--Sandra A. Brown and Susan F. Tapert (383-401)
4 Developmental and Environmental Influences on Underage Drinking: A General Overview--Bonnie L. Halpern-Felsher and Michael Biehl (402-416)
5 Perceptions of Risk and Social Judgments: Biases and Motivational Factors--Janis E. Jacobs (417-436)
6 Alcohol Use and Misuse: Prevention Strategies with Minors--William Hansen and Linda Dusenbury (437-457)
7 Supply Side Approaches to Reducing Underage Drinking: An Assessment of the Scientific Evidence--Harold D. Holder (458-489)
8 Effectiveness of Sanctions and Law Enforcement Practices Targeted at Underage Drinking Not Involving Operation of a Motor Vehicle--Thomas L. Hafemeister and Shelly L. Jackson (490-540)
9 The Effects of Price on Alcohol Use, Abuse, and Their Consequences--Frank J. Chaloupka (541-564)
10 Media Intervention Impact: Evidence and Promising Strategies--Charles Atkin (565-596)
11 Alcohol in the Media: Drinking Portrayals, Alcohol Advertising, and Alcohol Consumption Among Youth--Joel W. Grube (597-624)
12 Alcohol Advertising and Promotion--David Jernigan and James O’Hara (625-653)
13 Drinking and Coming of Age in a Cross-Cultural Perspective--Robin Room (654-677)
14 Preventing Underage Drinking in American Indian and Alaska Native Communities: Contexts, Epidemiology, and Culture--Douglas K. Novins, Paul Spicer, Janette Beals, and Spero M. Manson (678-696)
15 Teen Treatment: Addressing Alcohol Problems Among Adolescents--Rosalind Brannigan, Mathea Falco, Linda Dusenbury, and William B. Hansen (697-715)
16 Youth Smoking Prevention Policy: Lessons Learned and Continuing Challenges--Paula M. Lantz (716-742)