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Accountability

alcohol industry, 4, 143-144

entertainment industry, 156-157

Acute impairment, consequences of, 59-63

Adolescent Alcohol Prevention Trials, 196

Adolescent development

cognitive changes, 73-75

decision-making competency, 30, 73-74, 77, 84-85, 113

desire for autonomy, 72-73, 75, 85

identity construction, 72

peer influence, 9, 19, 45, 72, 73, 75, 76, 78, 83-84, 86

personality characteristics, 76, 85

and program dose and follow-up, 196

and risk perception, 74, 76, 77

self-efficacy, 9, 76, 78

self-esteem, 77

Adult-oriented interventions, 31-32, 86.

See also National media campaign, adult-focused

Adults.

See also Parents;

Public opinion/awareness

attitudes about underage drinking, 3, 22-23, 31, 109-111

consequences of drinking, 58-59, 64

drinking behavior, 19-20, 24, 35, 39, 42, 43, 47, 52, 53-54, 85, 98-99, 188

influence of underage drinking on later behavior, xvi, 18, 65, 66

knowledge about underage drinking, 3, 111-114

purchase of alcohol for underage drinkers, 20, 35, 168

supervision of adolescents, 82

Advertising, 18

adult drinking levels and, 98

alcopops, 133-134, 137

audience proportion threshold, 132, 138-140, 141

codes and code enforcement, 4, 137, 138, 141, 142-143, 146

college bans on, 144

constitutional issues, 4, 135-136, 142

content, 4, 20, 79, 105, 126, 136 n.6, 137, 140-141

“drink responsibly” message, 101, 125, 129

entertainment industry and, 105, 142-143, 146-147, 148, 149, 151, 152

expenditures, 20, 132, 133, 138

FTC recommendations, 15, 135, 137, 138, 141, 142-143, 149

influence on youth, 4, 71, 79, 105, 129, 132-133, 218

Internet, 142

literacy programs, 195

measured media purchases, 132, 133

monitoring exposure to, 4, 139-140, 143-144

placement, 136 n.6, 137, 138-140, 142-143

print media, 139-140

public awareness of practices, 4, 15, 143-144

recommendations, 4, 136, 137, 143-144

research on causal links, 133-134

social norms marketing, 128, 129, 190

on television programs, 4, 129, 132, 138-139

unmeasured promotion, 132

African Americans

access to alcohol, 182

driving and drinking, 60

patterns of underage drinking, 36, 40, 41, 48, 49, 50, 51, 52

risky sexual behavior, 62

violence-related deaths, 61

Age groups.

See also Adults;

College students;

High school students;

Initiation age of drinking;

Junior high school students

and expectancies about alcohol, 72

and location of drinking, 57

and message development, 93 n.1

patterns of drinking by, 39, 40-43, 46, 47, 50, 57, 78

segregation effects, 72, 75, 82

Alcohol 101 program, 18, 129

Alcohol dependency, 58, 59, 63, 65, 66, 69, 70, 76, 85, 212-215

Alcohol industry

accountability, 4, 143-144

advertising and promotion, 4, 15, 18, 20, 79, 105, 126, 132-143

“best practices,” 15, 126, 137, 138, 141

independent nonprofit foundation, 130-131, 235

prevention programs, 3, 6, 15, 17-18, 101, 102, 105, 126, 127-132, 144, 180-181

public attitudes about controls on, 15



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