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Reducing Underage Drinking: A Collective Responsibility (2004)
Division of Behavioral and Social Sciences and Education (DBASSE)

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. "9 The Effects of Price on Alcohol Use, Abuse, and Their Consequences--Frank J. Chaloupka." Reducing Underage Drinking: A Collective Responsibility. Washington, DC: The National Academies Press, 2004.

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Reducing Underage Drinking: A Collective Responsibility

youth and young adults.1 Given the size and scope of the economic literature on alcohol use and its consequences, this review does not claim to be comprehensive, but instead highlights key studies and the general conclusions that emerge from these and other studies not described in detail.

Public Policies and Alcoholic Beverage Prices

Federal, state, and local governments have adopted a wide variety of public policies with the intent of reducing the consequences of alcohol use and abuse. Many of these policies impact the “full price” of alcoholic beverages. In the context of economic research on alcohol, “full price” includes not only the monetary prices of alcoholic beverages, but also many other “costs” associated with drinking and related behaviors. Two other costs most commonly included in this research are the time costs associated with obtaining alcoholic beverages and the expected legal costs associated with drinking and related outcomes. This review, however, will focus on policies that impact the monetary prices of alcoholic beverages.

Taxation

Of the policies directly influencing the prices of alcoholic beverages, excise taxation is the most widely employed. The popularity of alcoholic beverage taxation is largely due to the revenue-generating potential of these taxes, although public health arguments supporting increased beer, wine, and spirits taxation have been used more frequently in recent years. Most alcohol excise taxes are specific taxes applied based on the quantity or volume of a given alcoholic beverage.

Federal alcoholic beverage taxation. Federal excise taxes on alcohol date back to the late eighteenth century and have been raised over time, most often to generate new revenues during wartime.2 Over the past half-century, however, federal excise taxes on alcoholic beverages have been increased infrequently, with the most recent increases aimed at reducing gov-

1  

This chapter draws heavily on several recent reviews, including Chaloupka, Grossman, and Saffer (1998, 2002), Cook and Moore (2000, 2002), and U.S. Department of Health and Human Services (DHHS) (2000).

2  

See the Bureau of Alcohol, Tobacco, and Firearms Web site (http://www.atf.treas.gov/alcohol/stats/historical.htm) for a detailed history of federal alcoholic beverage excise taxes and for examples of the increases in these taxes during the U.S. Civil War, both World Wars, and the Korean War.

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542
Front Matter (R1-R18)
Executive Summary (1-12)
1. Introduction: The Challenge (13-32)
I. Underage Drinking in the United States - 2. Characteristics of Underage Drinking (33-57)
3. Consquences of Underage Drinking (58-69)
4. Understanding Youth Drinking (70-86)
II. The Strategy - 5. Designing the Strategy (87-107)
6. National Media Campaign (108-124)
7. Alcohol Industry (125-144)
8. Entertainment Industries (145-157)
9. Access (158-184)
10. Youth-Oriented Interventions (185-215)
11. Communities (216-231)
12. Federal and State Governments (232-249)
References (250-282)
Appendix A: Statement of Task (283-283)
Appendix B: Agenda and Participants, October 10-11, 2002, Public Workshop (284-288)
Appendix C: Agenda and Participants, November 18, 2002, Open Committee Meeting and Public Forum (289-291)
Appendix D: Other Public Contributors (292-295)
Appendix E: Biographical Sketches of Committee Members and Staff (296-302)
Index (303-318)
1 The Epidemiology of Underage Drinking in the United States: An Overview--Robert L. Flewelling, Mallie J. Paschall, and Christopher Ringwalt (319-350)
2 Social, Health, and Economic Consequences of Underage Drinking--Ralph Hingson and Donald Kenkel (351-382)
3 Health Consequences of Adolescent Alcohol Involvement--Sandra A. Brown and Susan F. Tapert (383-401)
4 Developmental and Environmental Influences on Underage Drinking: A General Overview--Bonnie L. Halpern-Felsher and Michael Biehl (402-416)
5 Perceptions of Risk and Social Judgments: Biases and Motivational Factors--Janis E. Jacobs (417-436)
6 Alcohol Use and Misuse: Prevention Strategies with Minors--William Hansen and Linda Dusenbury (437-457)
7 Supply Side Approaches to Reducing Underage Drinking: An Assessment of the Scientific Evidence--Harold D. Holder (458-489)
8 Effectiveness of Sanctions and Law Enforcement Practices Targeted at Underage Drinking Not Involving Operation of a Motor Vehicle--Thomas L. Hafemeister and Shelly L. Jackson (490-540)
9 The Effects of Price on Alcohol Use, Abuse, and Their Consequences--Frank J. Chaloupka (541-564)
10 Media Intervention Impact: Evidence and Promising Strategies--Charles Atkin (565-596)
11 Alcohol in the Media: Drinking Portrayals, Alcohol Advertising, and Alcohol Consumption Among Youth--Joel W. Grube (597-624)
12 Alcohol Advertising and Promotion--David Jernigan and James O’Hara (625-653)
13 Drinking and Coming of Age in a Cross-Cultural Perspective--Robin Room (654-677)
14 Preventing Underage Drinking in American Indian and Alaska Native Communities: Contexts, Epidemiology, and Culture--Douglas K. Novins, Paul Spicer, Janette Beals, and Spero M. Manson (678-696)
15 Teen Treatment: Addressing Alcohol Problems Among Adolescents--Rosalind Brannigan, Mathea Falco, Linda Dusenbury, and William B. Hansen (697-715)
16 Youth Smoking Prevention Policy: Lessons Learned and Continuing Challenges--Paula M. Lantz (716-742)