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Reducing Underage Drinking: A Collective Responsibility (2004)
Division of Behavioral and Social Sciences and Education (DBASSE)

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. "II. The Strategy - 5. Designing the Strategy." Reducing Underage Drinking: A Collective Responsibility. Washington, DC: The National Academies Press, 2004.

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Reducing Underage Drinking: A Collective Responsibility

leads to ambivalent attitudes toward underage drinking and to easy opportunities for young people to drink, it is impossible as a practical matter to drive underage drinking to zero. Increasing the rate of abstention cannot be the sole measure of effectiveness.

Thus, it is necessary to develop different standards of effectiveness. In this light, it is important to recognize that some types of underage drinking are especially likely to be associated with harmful consequences, given the age of the drinkers, the characteristics of the drinking, and the contexts in which it occurs. Accordingly, effectiveness can be sensibly measured by reductions in these bad consequences, or in the intensity and dangerousness of underage drinking.

Relevant Outcomes

The committee has identified five goals that are pertinent to evaluating the effectiveness of a comprehensive strategy for preventing and reducing underage drinking.

  • delaying onset (e.g., increasing the average age of first use or of first episode of heavy use);

  • reducing the prevalence of (current) alcohol use;

  • increasing the proportion of youths who are current abstainers and intend to continue to abstain until they meet the legal drinking age;

  • reducing the intensity (frequency and quantity) of drinking (e.g., heavy drinking); and

  • reducing the harmful consequences of alcohol use.

Delaying onset (meaning delaying the first episode of drinking, however measured) is an important outcome goal because of the documented relationship between early onset and adverse consequences, and because the average age of onset has been falling in recent years (see Chapter 2). Rates of prevalence (of use) and abstention are typically regarded as reciprocals of one another; however, in the present context, the committee believes that reducing prevalence and increasing abstention should be regarded as distinct objectives. In most surveys, prevalence of “current use” is operationalized as use within the last 30 days. As so measured, prevalence is not the reciprocal of abstention because individuals who are not abstaining and have no intention of doing so in the future may not have used alcohol within the last 30 days. This situation is particularly pertinent to underage drinking because many nonabstaining youths may not be current users (as measured by 30-day prevalence). As discussed in Chapter 2, young people who drink tend to drink heavily. One of the guiding assumptions of this report is that the most plausible goal for teenagers is to prevent or

Page
92
Front Matter (R1-R18)
Executive Summary (1-12)
1. Introduction: The Challenge (13-32)
I. Underage Drinking in the United States - 2. Characteristics of Underage Drinking (33-57)
3. Consquences of Underage Drinking (58-69)
4. Understanding Youth Drinking (70-86)
II. The Strategy - 5. Designing the Strategy (87-107)
6. National Media Campaign (108-124)
7. Alcohol Industry (125-144)
8. Entertainment Industries (145-157)
9. Access (158-184)
10. Youth-Oriented Interventions (185-215)
11. Communities (216-231)
12. Federal and State Governments (232-249)
References (250-282)
Appendix A: Statement of Task (283-283)
Appendix B: Agenda and Participants, October 10-11, 2002, Public Workshop (284-288)
Appendix C: Agenda and Participants, November 18, 2002, Open Committee Meeting and Public Forum (289-291)
Appendix D: Other Public Contributors (292-295)
Appendix E: Biographical Sketches of Committee Members and Staff (296-302)
Index (303-318)
1 The Epidemiology of Underage Drinking in the United States: An Overview--Robert L. Flewelling, Mallie J. Paschall, and Christopher Ringwalt (319-350)
2 Social, Health, and Economic Consequences of Underage Drinking--Ralph Hingson and Donald Kenkel (351-382)
3 Health Consequences of Adolescent Alcohol Involvement--Sandra A. Brown and Susan F. Tapert (383-401)
4 Developmental and Environmental Influences on Underage Drinking: A General Overview--Bonnie L. Halpern-Felsher and Michael Biehl (402-416)
5 Perceptions of Risk and Social Judgments: Biases and Motivational Factors--Janis E. Jacobs (417-436)
6 Alcohol Use and Misuse: Prevention Strategies with Minors--William Hansen and Linda Dusenbury (437-457)
7 Supply Side Approaches to Reducing Underage Drinking: An Assessment of the Scientific Evidence--Harold D. Holder (458-489)
8 Effectiveness of Sanctions and Law Enforcement Practices Targeted at Underage Drinking Not Involving Operation of a Motor Vehicle--Thomas L. Hafemeister and Shelly L. Jackson (490-540)
9 The Effects of Price on Alcohol Use, Abuse, and Their Consequences--Frank J. Chaloupka (541-564)
10 Media Intervention Impact: Evidence and Promising Strategies--Charles Atkin (565-596)
11 Alcohol in the Media: Drinking Portrayals, Alcohol Advertising, and Alcohol Consumption Among Youth--Joel W. Grube (597-624)
12 Alcohol Advertising and Promotion--David Jernigan and James O’Hara (625-653)
13 Drinking and Coming of Age in a Cross-Cultural Perspective--Robin Room (654-677)
14 Preventing Underage Drinking in American Indian and Alaska Native Communities: Contexts, Epidemiology, and Culture--Douglas K. Novins, Paul Spicer, Janette Beals, and Spero M. Manson (678-696)
15 Teen Treatment: Addressing Alcohol Problems Among Adolescents--Rosalind Brannigan, Mathea Falco, Linda Dusenbury, and William B. Hansen (697-715)
16 Youth Smoking Prevention Policy: Lessons Learned and Continuing Challenges--Paula M. Lantz (716-742)