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OCR for page 179
Appendix
Biographical Sketches
Paul R. Sackett (Chair) is professor in the Department of Psychology at
the University of Minnesota, Twin Cities. His research interests revolve
around legal, psychometric, and policy aspects of psychological testing,
assessment, and personnel decision making in workplace settings. He has
served as the editor of Personnel Psychology, as president of the Society for
Industrial and Organizational Psychology, as cochair of the Joint Com-
mittee on the Standards for Educational and Psychological Testing, as a
member of the National Research Council's Board on Testing and Assess-
ment, and as chair of the American Psychological Association's Board of
Scientific Affairs. He has a Ph.D. in industrial and organizational psychol-
ogy from Ohio State University.
David J. Armor is professor of public policy in the School of Public Policy
at George Mason University, where he is director of the Ph.D. program.
He also teaches statistics and social policy and conducts research in edu-
cation, military manpower, and family policy. He began his research in
military manpower while at the Rand Corporation. Between 1986 and
1989 he served as principal deputy and acting assistant secretary for Force
Management and Personnel in the U.S. Department of Defense. He was a
member of the National Research Council's Committee on Military Enlist-
ment Standards. He has a Ph.D. in sociology from Harvard University.
lerald G. Bachman is program director and distinguished senior research
scientist in the Survey Research Center of the Institute for Social Research
at the University of Michigan, Ann Arbor. His scientific publications focus
179
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EVALUATING MILITARY ADVERTISING AND RECRUITING
on youth and social issues. His current research interests include drug use
and attitudes about drugs; youth views about military service; other
values, attitudes, and behaviors of youth; and public opinion as related to
a number of other social issues. He is a principal investigator on the
Monitoring the Future project and the principal investigator on the Youth
Attitudes About Military Service project. He has a Ph.D. in psychology
from the University of Pennsylvania.
Marilyn Dabady (Senior Research Associate) is study director for the
National Research Council's Panel on Methods for Assessing Discrimina-
tion in the Committee on National Statistics. Her background is in social
psychology, organizational behavior, and human resource management.
Currently, her main areas of interest are interpersonal and intergroup
relations; prejudice, stereotyping, and discrimination; and diversity man-
agement. She has a bachelor's degree in psychology from the University
at Albany, State University of New York, and M.S. and Ph.D. degrees in
psychology from Yale University.
lohn Eighmey holds the Raymond O. Mithun Land Grant Chair in Adver-
tising in the School of Journalism and Mass Communication at the Uni-
versity of Minnesota. He is an authority on advertising and marketing,
consumer research, and the management of strategic communication pro-
grams. He has held senior management positions at Young & Rubicam, a
worldwide advertising agency based in New York City, and at the Federal
Trade Commission in Washington, DC. He has a Ph.D. in marketing from
the University of Iowa.
Martin Fishbein is the Harold C. Coles Distinguished Professor of Com-
munications in the Annenberg School at the University of Pennsylvania.
His areas of expertise include attitude theory and measurement, commu-
nication and persuasion, behavioral prediction and change, and interven-
tion development, implementation, and evaluation. He also has carried
out studies of the relations among beliefs, attitudes, intentions, and behaviors
in field and laboratory settings. He has a Ph.D. in psychology from the
University of California at Los Angeles.
Carolyn Sue Hofstrand is the director of counseling and guidance at
Taylor High School in Volusia County, Florida. She is a nationally certi-
fied school counselor with experience at elementary, middle, high, and
postsecondary schools. She was named National Secondary School Coun-
selor of the Year 2000 by the American School Counselor Association and
has been involved in leadership positions in counseling organizations at
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APPENDIX: BIOGRAPHICAL SKETCHES
181
the state, local, and national levels. She has a master's degree in educa-
tion, counseling, and guidance from North Dakota State University, where
she serves on the board of visitors for the College of Education and
Human Resources.
Paul F. Hogan is vice president and senior economist at The Lewin Group
in Fairfax, Virginia. He has more than 20 years of experience in applying
microenonomics, statistics, and operations research methods to problems
in labor economics, including labor supply and demand, efficient staffing
methods, and performance and cost measurement. He served as the senior
analyst on the President's Military Manpower Task Force and as director
of Manpower Planning and Analysis in the Office of the Secretary of
Defense, the office charged with staffing methods and criteria used by
military departments to determine demands for personnel. He was awarded
the Secretary of Defense Distinguished Civilian Service medal in 1982 and
1985, and the Navy Superior Civilian Service medal in 1980. His doctoral
studies include economics, econometrics, and finance at the University of
Rochester and his undergraduate degree is in economics from the Univer-
sity of Virginia.
lames laccard is a distinguished professor of psychology at the State
University of New York, Albany. He areas of expertise include experi-
mental design and statistical analyses. He has written several books on
statistical analysis. His work over the past 20 years has included research
studies on the effects parental influence on youth decision making and on
the formation of youth attitudes as a function of information input. He
has a Ph.D. in social psychology with a minor in quantitative methods
and cognitive psychology from the University of Illinois.
Carolyn Maddy-Bernstein is associate to the executive vice president at
the University of Arizona where she directs the University's diversity
initiatives. Her expertise includes research and service in career and tech-
nical education, guidance and counseling, and educating students who
are members of underrepresented groups. From 1988 to 1999, she served
as director of the Office of Student Services for the National Center for
Research in Vocational Education at the University of Illinois, Urbana-
Champaign. As a Louisiana State University faculty member, she taught
and worked on research and service projects funded by the Governor's
Office of Workforce Development and the Department of Education. She
has been a public school teacher, counselor, and administrator at the
secondary and postsecondary levels. She has a Ph.D. in education from
Virginia Polytechnic Institute and State University.
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EVALUATING MILITARY ADVERTISING AND RECRUITING
Anne S. Mavor (Study Director) is the staff director for the Committee on
Human Factors and the Committee on the Youth Population and Military
Recruitment. Her previous National Research Council work has included
studies on occupational analysis and the enhancement of human perfor-
mance, modeling human behavior and command decision making,
human factors in air traffic control automation, human factors consider-
ations in tactical display for soldiers, scientific and technological chal-
lenges of virtual reality, emerging needs and opportunities for human
factors research, and modeling cost and performance for purposes of mili-
tary enlistment. For the past 25 years, her work has concentrated on
human factors, cognitive psychology, and information system design. She
has an M.S. in experimental psychology from Purdue University.
Carol A. Mutter is a retired lieutenant general of the United States Marine
Corps. Her experience has been in research, development, and acquisi-
tion, as well as financial management, logistics, personnel administration,
and equal opportunity. In her most recent Marine Corps assignment, she
was the senior Marine Corps personnel management executive, making
policy for and managing the careers and quality of life of all Marines and
civilians working for the Marine Corps. She is the chair of the Defense
Advisory Committee on Women in the Services, as well as currently
serving on the National Advisory Council of the Alliance for National
Defense, the Advisory Board for the Indiana Council on World Affairs,
and is the National President of the Women Marines Association, as well
as a senior fellow at the Joint Forces Staff College. She has an M.A. in
national security and strategic studies from the Naval War College in
Newport, RI.
Luther B. Otto is William Neal Reynolds Distinguished Professor of Soci-
ology emeritus at North Carolina State University, Raleigh. His research
focuses on youth and careers. He directed the Career Development Study,
a detailed study of the early career histories of 7,000 young men and
women from the time they were juniors in high school through age 30. He
has published numerous articles, chapters, and books on youth and careers.
He served two four-year terms on the Basic Social-Cultural Research
Review Committee of the National Institutes of Health. He has been active
in professional associations, has served in a number of editorial capacities,
and frequently consults with federal and state agencies and private foun-
dations on issues related to youth, education, and work. He has a Ph.D. in
sociology from the University of Wisconsin-Madison.
William l. Strickland is vice president of the Human Resources Research
Organization (HumRRO) in Alexandria, Virginia. He also directs its
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APPENDIX: BIOGRAPHICAL SKETCHES
183
Workforce Analysis and Training Systems Division. He is a retired Air
Force colonel who was director of human resources research at the U.S.
Air Force Armstrong Laboratory. In that position, he was responsible for
all Air Force research in the areas of manpower and personnel, education
and training, simulation and training devices, and logistics. Earlier in his
career, he commanded an Air Force recruiting squadron, was the chief of
market research for Air Force recruiting, and was the deputy director for
operations for Air Force recruiting. A fellow of the American Psychological
Association, he is a past president of its Division of Military Psychology.
He has a Ph.D. in industrial and organizational psychology from the Ohio
State University.
Nancy T. Tippins is president of the Selection Practice Group of Personnel
Research Associates, Inc., in Arlington Heights, IL. She is responsible for
the development and execution of the firm's strategies related to employee
selection, assessment, and development. Prior to joining the firm, she
spent over 20 years managing personnel research functions involved in
selection methods, staffing policies and procedures, equal employment
opportunity and affirmative action, outplacement and downsizing, human
resource services, and surveys for GTE, Bell Atlantic, and Exxon Com-
pany, USA. She has a Ph.D. in industrial and organizational psychology
from the Georgia Institute of Technology.
lohn T. Warner is professor of economics at Clemson University. He was
a member of the 9th Quadrennial Review of Military Compensation with
the Office of the Undersecretary of Defense for Personnel and Readiness.
He has written extensively on the topic of economic incentives and cost
analysis in military recruitment with particular emphasis on the relative
cost-effectiveness of various benefit packages (pay, bonuses, educational
programs, etc.) on raising enlistments. He has a Ph.D. in economics with
a minor in statistics from North Carolina State University.
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Representative terms from entire chapter:
force recruiting
