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OCR for page 481
Food Marketing to Children and Youth: Threat or Opportunity?
H
Workshop Program
Marketing Strategies That Foster Healthy Food and Beverage Choices in Children and Youth
Workshop sponsored by the
Institute of Medicine
Committee on Food Marketing and the Diets of Children and Youth
January 27, 2005
8:30 am–5:00 pm
Keck Center of The National Academies
500 Fifth Street, NW, Keck 100
Washington, DC 20001
Program
8:30 am
Welcome, Introductions, and Overview of Open Session
J. Michael McGinnis, Committee Chair
8:45 am
Panel 1: Industry Perspectives
Ellen Taaffe, M.S., Vice President, Health and Wellness Marketing, PepsiCo Inc., Chicago, IL
OCR for page 482
Food Marketing to Children and Youth: Threat or Opportunity?
9:00 am
Lance Friedmann, M.B.A., Senior Vice President, Global Health and Wellness, Kraft Foods, Inc., Northfield, IL
9:15 am
Marlena Peleo-Lazar, Chief Creative Officer and Vice President, McDonald’s Corporation, Oak Brook, IL
9:30 am
Ken Powell, M.B.A., Executive Vice President, General Mills, Inc., Minneapolis, MN
9:45 am
Committee Discussion with Panelists
10:30 am
Break
10:40 am
Panel 2: Youth-Focused Media and Marketing Perspectives
Marva Smalls, M.P.A., Executive Vice President, Public Affairs and Chief of Staff, Nickelodeon, TV Land, and Spike TV, New York, NY
11:00 am
Bob McKinnon, Yellow Brick Road, New York, NY
11:20 am
Morris Reid, Blue Fusion and Founding Partner and Managing Director, The Westin Rinehart Group, Washington, DC
11:40 am
Committee Discussion with Panelists
12:30 pm
Lunch
1:30 pm
Panel 3: Research Perspectives
Leann Birch, Ph.D., Distinguished Professor, Department of Human Development and Family Studies, The Pennsylvania State University, University Park, PA
1:50 pm
Elizabeth Moore, Ph.D., Associate Professor of Marketing, University of Notre Dame, IN
2:10 pm
Victoria Rideout, M.A., Vice President and Director, Program for the Study of Entertainment Media and Health, Henry J. Kaiser Family Foundation, Menlo Park, CA
2:30 pm
Committee Discussion with Panelists
3:30 pm
Break
OCR for page 483
Food Marketing to Children and Youth: Threat or Opportunity?
3:45 pm
Open Forum
Elizabeth Lascoutx, The Children’s Advertising Review Unit
William Cochran, Geisinger Clinic and American Academy of Pediatrics (AAP) Representative
David McCarron, Shaping America’s Youth
David Gipp, United Tribes Technical College
Warlene Gary, National PTA
Keith Scarborough, Association of National Advertisers
Susan Laramee, American Dietetic Association
David Katz, Partnership for Essential Nutrition
Margo Wootan, Center for Science in the Public Interest
Elizabeth Pivonka, Produce for Better Health Foundation
Richard Martin, Grocery Manufacturers of America
Patti Miller, Children Now
Bill MacLeod, Collier Shannon Scott, PLLC
Wendy Miller, Beaumont Healthy Kids Program, William Beaumont Hospital
Karen Tucker, American Association of Family and Consumer Sciences
Diana Zuckerman, National Research Center for Women and Families
5:00 pm
Adjourn
Representative terms from entire chapter:
committee discussion
