H
Workshop Program

Marketing Strategies That Foster Healthy Food and Beverage Choices in Children and Youth

Workshop sponsored by the

Institute of Medicine

Committee on Food Marketing and the Diets of Children and Youth

January 27, 2005

8:30 am–5:00 pm

Keck Center of The National Academies

500 Fifth Street, NW, Keck 100

Washington, DC 20001

Program

8:30 am

Welcome, Introductions, and Overview of Open Session

J. Michael McGinnis, Committee Chair

8:45 am

Panel 1: Industry Perspectives

Ellen Taaffe, M.S., Vice President, Health and Wellness Marketing, PepsiCo Inc., Chicago, IL



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OCR for page 481
Food Marketing to Children and Youth: Threat or Opportunity? H Workshop Program Marketing Strategies That Foster Healthy Food and Beverage Choices in Children and Youth Workshop sponsored by the Institute of Medicine Committee on Food Marketing and the Diets of Children and Youth January 27, 2005 8:30 am–5:00 pm Keck Center of The National Academies 500 Fifth Street, NW, Keck 100 Washington, DC 20001 Program 8:30 am Welcome, Introductions, and Overview of Open Session J. Michael McGinnis, Committee Chair 8:45 am Panel 1: Industry Perspectives Ellen Taaffe, M.S., Vice President, Health and Wellness Marketing, PepsiCo Inc., Chicago, IL

OCR for page 481
Food Marketing to Children and Youth: Threat or Opportunity? 9:00 am Lance Friedmann, M.B.A., Senior Vice President, Global Health and Wellness, Kraft Foods, Inc., Northfield, IL 9:15 am Marlena Peleo-Lazar, Chief Creative Officer and Vice President, McDonald’s Corporation, Oak Brook, IL 9:30 am Ken Powell, M.B.A., Executive Vice President, General Mills, Inc., Minneapolis, MN 9:45 am Committee Discussion with Panelists 10:30 am Break 10:40 am Panel 2: Youth-Focused Media and Marketing Perspectives Marva Smalls, M.P.A., Executive Vice President, Public Affairs and Chief of Staff, Nickelodeon, TV Land, and Spike TV, New York, NY 11:00 am Bob McKinnon, Yellow Brick Road, New York, NY 11:20 am Morris Reid, Blue Fusion and Founding Partner and Managing Director, The Westin Rinehart Group, Washington, DC 11:40 am Committee Discussion with Panelists 12:30 pm Lunch 1:30 pm Panel 3: Research Perspectives Leann Birch, Ph.D., Distinguished Professor, Department of Human Development and Family Studies, The Pennsylvania State University, University Park, PA 1:50 pm Elizabeth Moore, Ph.D., Associate Professor of Marketing, University of Notre Dame, IN 2:10 pm Victoria Rideout, M.A., Vice President and Director, Program for the Study of Entertainment Media and Health, Henry J. Kaiser Family Foundation, Menlo Park, CA 2:30 pm Committee Discussion with Panelists 3:30 pm Break

OCR for page 481
Food Marketing to Children and Youth: Threat or Opportunity? 3:45 pm Open Forum Elizabeth Lascoutx, The Children’s Advertising Review Unit William Cochran, Geisinger Clinic and American Academy of Pediatrics (AAP) Representative David McCarron, Shaping America’s Youth David Gipp, United Tribes Technical College Warlene Gary, National PTA Keith Scarborough, Association of National Advertisers Susan Laramee, American Dietetic Association David Katz, Partnership for Essential Nutrition Margo Wootan, Center for Science in the Public Interest Elizabeth Pivonka, Produce for Better Health Foundation Richard Martin, Grocery Manufacturers of America Patti Miller, Children Now Bill MacLeod, Collier Shannon Scott, PLLC Wendy Miller, Beaumont Healthy Kids Program, William Beaumont Hospital Karen Tucker, American Association of Family and Consumer Sciences Diana Zuckerman, National Research Center for Women and Families 5:00 pm Adjourn