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Suggested Citation:"Front Matter." Institute of Medicine. 2006. Progress in Preventing Childhood Obesity: Focus on Industry - Brief Summary: Institute of Medicine Regional Symposium. Washington, DC: The National Academies Press. doi: 10.17226/11614.
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Brief Summary

Institute of Medicine Regional Symposium

Progress in Preventing Childhood Obesity: Focus on Industry

In collaboration with The California Endowment

Supported by The Robert Wood Johnson Foundation

December 1, 2005

Beckman Center of the National Academies

Irvine, CA

Committee on Progress in Preventing Childhood Obesity

Food and Nutrition Board

INSTITUTE OF MEDICINE OF THE NATIONAL ACADEMIES

THE NATIONAL ACADEMIES
Washington, D.C.
www.nap.edu

Suggested Citation:"Front Matter." Institute of Medicine. 2006. Progress in Preventing Childhood Obesity: Focus on Industry - Brief Summary: Institute of Medicine Regional Symposium. Washington, DC: The National Academies Press. doi: 10.17226/11614.
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THE NATIONAL ACADEMIES PRESS
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NOTICE: The project that is the subject of this report was approved by the Governing Board of the National Research Council, whose members are drawn from the councils of the National Academy of Sciences, the National Academy of Engineering, and the Institute of Medicine. The members of the committee responsible for the report were chosen for their special competences and with regard for appropriate balance.

The study is supported by Grant No. 052339 between the National Academy of Sciences and The Robert Wood Johnson Foundation. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the authors and do not necessarily reflect the views of the organizations or agencies that provided support for the project.

Additional copies of this report are available from the
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For more information about the Institute of Medicine, visit the IOM home page at: www.iom.edu.

Copyright 2006 by the National Academy of Sciences. All rights reserved.

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The serpent has been a symbol of long life, healing, and knowledge among almost all cultures and religions since the beginning of recorded history. The serpent adopted as a logotype by the Institute of Medicine is a relief carving from ancient Greece, now held by the Staatliche Museen in Berlin.

Suggested Citation:"Front Matter." Institute of Medicine. 2006. Progress in Preventing Childhood Obesity: Focus on Industry - Brief Summary: Institute of Medicine Regional Symposium. Washington, DC: The National Academies Press. doi: 10.17226/11614.
×

“Knowing is not enough; we must apply.

Willing is not enough; we must do.”

—Goethe

INSTITUTE OF MEDICINE OF THE NATIONAL ACADEMIES

Advising the Nation. Improving Health.

Suggested Citation:"Front Matter." Institute of Medicine. 2006. Progress in Preventing Childhood Obesity: Focus on Industry - Brief Summary: Institute of Medicine Regional Symposium. Washington, DC: The National Academies Press. doi: 10.17226/11614.
×

THE NATIONAL ACADEMIES

Advisers to the Nation on Science, Engineering, and Medicine


The National Academy of Sciences is a private, nonprofit, self-perpetuating society of distinguished scholars engaged in scientific and engineering research, dedicated to the furtherance of science and technology and to their use for the general welfare. Upon the authority of the charter granted to it by the Congress in 1863, the Academy has a mandate that requires it to advise the federal government on scientific and technical matters. Dr. Ralph J.Cicerone is president of the National Academy of Sciences.


The National Academy of Engineering was established in 1964, under the charter of the National Academy of Sciences, as a parallel organization of outstanding engineers. It is autonomous in its administration and in the selection of its members, sharing with the National Academy of Sciences the responsibility for advising the federal government. The National Academy of Engineering also sponsors engineering programs aimed at meeting national needs, encourages education and research, and recognizes the superior achievements of engineers. Dr. Wm.A.Wulf is president of the National Academy of Engineering.


The Institute of Medicine was established in 1970 by the National Academy of Sciences to secure the services of eminent members of appropriate professions in the examination of policy matters pertaining to the health of the public. The Institute acts under the responsibility given to the National Academy of Sciences by its congressional charter to be an adviser to the federal government and, upon its own initiative, to identify issues of medical care, research, and education. Dr. Harvey V.Fineberg is president of the Institute of Medicine.


The National Research Council was organized by the National Academy of Sciences in 1916 to associate the broad community of science and technology with the Academy’s purposes of furthering knowledge and advising the federal government. Functioning in accordance with general policies determined by the Academy, the Council has become the principal operating agency of both the National Academy of Sciences and the National Academy of Engineering in providing services to the government, the public, and the scientific and engineering communities. The Council is administered jointly by both Academies and the Institute of Medicine. Dr. Ralph J.Cicerone and Dr. Wm.A.Wulf are chair and vice chair, respectively, of the National Research Council.

www.national-academies.org

Suggested Citation:"Front Matter." Institute of Medicine. 2006. Progress in Preventing Childhood Obesity: Focus on Industry - Brief Summary: Institute of Medicine Regional Symposium. Washington, DC: The National Academies Press. doi: 10.17226/11614.
×

COMMITTEE ON PROGRESS IN PREVENTING CHILDHOOD OBESITY

JEFFREY P.KOPLAN (Chair),

Woodruff Health Sciences Center, Emory University, Atlanta, GA

ROSS C.BROWNSON,

Department of Community Health, St. Louis University School of Public Health, MO

ANN BULLOCK,

Health and Medical Division, Eastern Band of Cherokee Indians, Cherokee, NC

SUSAN B.FOERSTER,

Cancer Prevention and Nutrition Section, California Department of Health Services, Sacramento, CA

JENNIFER C.GREENE,

Department of Educational Psychology, University of Illinois Urbana-Champaign

DOUGLAS B.KAMEROW,

Health, Social and Economics Research, RTI International, Washington, DC

MARSHALL W.KREUTER,

Institute of Public Health, College of Health and Human Sciences, Georgia State University, Atlanta, GA

RUSSELL R.PATE,

Department of Exercise Science, University of South Carolina

JOHN C.PETERS,

Food and Beverage Technology, Procter & Gamble Company, Cincinnati, OH

KENNETH E.POWELL,

Chronic Disease, Injury, and Environmental Epidemiology Section, Division of Public Health, Georgia Department of Human Resources (emeritus), Atlanta, GA

THOMAS N.ROBINSON,

Division of General Pediatrics and Stanford Prevention Research Center, Stanford University School of Medicine, Palo Alto, CA

EDUARDO J.SANCHEZ,

Texas Department of State Health Services, Austin, TX

ANTRONETTE YANCEY,

Department of Health Services, UCLA School of Public Health, Los Angeles, CA

Consultant

SHIRIKI K.KUMANYIKA,

Center for Clinical Epidemiology and Biostatistics, University of Pennsylvania School of Medicine, Philadelphia

Suggested Citation:"Front Matter." Institute of Medicine. 2006. Progress in Preventing Childhood Obesity: Focus on Industry - Brief Summary: Institute of Medicine Regional Symposium. Washington, DC: The National Academies Press. doi: 10.17226/11614.
×

Staff

VIVICA I.KRAAK, Co-Study Director

CATHARYN T.LIVERMAN, Co-Study Director

LINDA D.MEYERS, Director,

Food and Nutrition Board

SHANNON L.WISHAM, Research Associate

JON Q.SANDERS, Senior Program Assistant

Suggested Citation:"Front Matter." Institute of Medicine. 2006. Progress in Preventing Childhood Obesity: Focus on Industry - Brief Summary: Institute of Medicine Regional Symposium. Washington, DC: The National Academies Press. doi: 10.17226/11614.
×

FOOD AND NUTRITION BOARD

ROBERT M.RUSSELL (Chair),

Jean Mayer USDA Human Nutrition Research Center on Aging, Tufts University, Boston, MA

LARRY R.BEUCHAT,

Center for Food Safety, University of Georgia, Griffin

MICHAEL P.DOYLE,

Center for Food Safety, University of Georgia, Griffin

SUSAN FERENC,

SAF*Risk, LC, Madison, WI

NANCY F.KREBS,

Department of Pediatrics, University of Colorado Health Sciences Center, Denver

SHIRIKI KUMANYIKA,

Center for Clinical Epidemiology and Biostatistics, University of Pennsylvania School of Medicine, Philadelphia

REYNALDO MARTORELL,

Department of Global Health, Emory University, Atlanta, GA

J.GLENN MORRIS, JR.,

Department of Epidemiology and Preventive Medicine University of Maryland School of Medicine, Baltimore

SUZANNE P.MURPHY,

Cancer Research Center of Hawaii, University of Hawaii, Honolulu

JOSE M.ORDOVAS,

Jean Mayer USDA Human Nutrition Research Center on Aging, Tufts University, Boston, MA

LYNN PARKER,

Child Nutrition Programs and Nutrition Policy, Food Research and Action Center, Washington, DC

NICHOLAS J.SCHORK,

Department of Psychiatry, Polymorphism Research Laboratory, University of California, San Diego

REBECCA J.STOLTZFUS,

Division of Nutritional Sciences, Cornell University, Ithaca, NY

JOHN W.SUTTIE,

Department of Biochemistry, University of Wisconsin, Madison

WALTER C.WILLETT,

Department of Nutrition, Harvard School of Public Health, Boston, MA

CATHERINE E.WOTEKI, Global Director of Scientific Affairs,

Mars, Incorporated, McLean, VA

BARRY L.ZOUMAS,

Department of Agricultural Economics and Rural Sociology, Pennsylvania State University, University Park

Page viii Cite
Suggested Citation:"Front Matter." Institute of Medicine. 2006. Progress in Preventing Childhood Obesity: Focus on Industry - Brief Summary: Institute of Medicine Regional Symposium. Washington, DC: The National Academies Press. doi: 10.17226/11614.
×

Staff

LINDA D.MEYERS, Director

GERALDINE KENNEDO, Administrative Assistant

ANTON L.BANDY, Financial Associate

IOM boards do not review or approve individual reports and are not asked to endorse conclusions and recommendations. The responsibility for the content of the report rests with the authoring committee and the institution.

Suggested Citation:"Front Matter." Institute of Medicine. 2006. Progress in Preventing Childhood Obesity: Focus on Industry - Brief Summary: Institute of Medicine Regional Symposium. Washington, DC: The National Academies Press. doi: 10.17226/11614.
×

Reviewers

This symposium summary has been reviewed in draft form by individuals chosen for their diverse perspectives and technical expertise, in accordance with procedures approved by the National Research Council’s Report Review Committee. The purpose of this independent review is to provide candid and critical comments that will assist the institution in making its published summary as sound as possible and to ensure that the report meets institutional standards for objectivity, evidence, and responsiveness to the study charge. The review comments and draft manuscript remain confidential to protect the integrity of the deliberative process. We wish to thank the following individuals for their review of this report:


VICKI BECK, Hollywood, Health & Society, Beverly Hills, California

LANCE FRIEDMANN, Global Health and Wellness, Kraft Foods, Northfield, Illinois

SARAH E.SAMUELS, Samuels & Associates, Oakland, California

CHRISTINA SHEA, General Mills, Minneapolis, Minnesota


Although the reviewers listed above have provided many constructive comments and suggestions, they were not asked to endorse the final draft of the symposium summary before its release. The review of this summary was overseen by GEORGE R.FLORES, The California Endowment, San Francisco.

Appointed by the National Research Council, they were responsible for making certain that an independent examination of this report was carried out in accordance with institutional procedures and that all review comments were carefully considered. Responsibility for the final content of this report rests entirely with the authoring committee and the institution.

Suggested Citation:"Front Matter." Institute of Medicine. 2006. Progress in Preventing Childhood Obesity: Focus on Industry - Brief Summary: Institute of Medicine Regional Symposium. Washington, DC: The National Academies Press. doi: 10.17226/11614.
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Suggested Citation:"Front Matter." Institute of Medicine. 2006. Progress in Preventing Childhood Obesity: Focus on Industry - Brief Summary: Institute of Medicine Regional Symposium. Washington, DC: The National Academies Press. doi: 10.17226/11614.
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Suggested Citation:"Front Matter." Institute of Medicine. 2006. Progress in Preventing Childhood Obesity: Focus on Industry - Brief Summary: Institute of Medicine Regional Symposium. Washington, DC: The National Academies Press. doi: 10.17226/11614.
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Suggested Citation:"Front Matter." Institute of Medicine. 2006. Progress in Preventing Childhood Obesity: Focus on Industry - Brief Summary: Institute of Medicine Regional Symposium. Washington, DC: The National Academies Press. doi: 10.17226/11614.
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Page viii Cite
Suggested Citation:"Front Matter." Institute of Medicine. 2006. Progress in Preventing Childhood Obesity: Focus on Industry - Brief Summary: Institute of Medicine Regional Symposium. Washington, DC: The National Academies Press. doi: 10.17226/11614.
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Suggested Citation:"Front Matter." Institute of Medicine. 2006. Progress in Preventing Childhood Obesity: Focus on Industry - Brief Summary: Institute of Medicine Regional Symposium. Washington, DC: The National Academies Press. doi: 10.17226/11614.
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Suggested Citation:"Front Matter." Institute of Medicine. 2006. Progress in Preventing Childhood Obesity: Focus on Industry - Brief Summary: Institute of Medicine Regional Symposium. Washington, DC: The National Academies Press. doi: 10.17226/11614.
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In 2002, Congress charged the Institute of Medicine (IOM) with developing a prevention-focused action plan to reduce the number of obese children and youth in the United States. In 2005, with support from The Robert Wood Johnson Foundation (RWJF), the IOM is building on its previous work by conducting a study to assess progress toward the obesity prevention recommendations in the original report. The IOM organized three regional meetings in the midwest, southeastern, and western United States to galvanize obesity prevention efforts of local, state, and national decision-makers, community and school leaders, grassroots organizations, and industry representatives including the food, beverage, restaurant, leisure, recreation, and entertainment industries. These three meetings will involve disseminating the findings and recommendations of the original IOM report and catalyzing dialogues that highlight best practices and identify assets and barriers to moving forward with obesity prevention efforts in each selected region. In collaboration with The California Endowment, the committee held its third regional symposium on December 1, 2005 in Irvine, California.

The symposium included three plenary panels that focused on food and physical activity products, portfolio shifts, and packaging innovations; retailing healthy lifestyles with regard to food and physical activity; and the business response to childhood obesity. Participants also engaged in two break-out sessions. The first session focused on marketing communication strategies that promote both healthful products and physical activity opportunities. The second session focused on public and private education campaigns and industry self-regulation of advertising to children. A program agenda is at the end of this summary. The symposium provided a useful forum for stakeholders to explore viable strategies and exchange information about promising practices for addressing barriers to obesity prevention initiatives, and to identify how public health interests can coincide with the business interests of companies to have a positive impact on reversing the childhood obesity trend.

This summary highlights the recurring themes for accelerating change and how industry collectively can move forward with obesity prevention efforts that emerged from the symposium. The themes include reverse the obesity trend; market health and nutrition; make a business commitment to health; change the food and physical activity environment; forge strategic partnerships; garner political support to ally public health and industry; educate stakeholders; collect, disseminate, and share local data; and evaluate programs and interventions. This summary, along with those of two other symposia summaries and a more detailed discussion of insights and regional examples, will be incorporated in the IOM committee's final report on progress in preventing childhood obesity that will be released in the fall of 2006.

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