H
IOM Regional Symposium Progress in Preventing Childhood Obesity: Focus on Industry

The full summary can be found on the CD-ROM attached to the inside back cover of the report.


Program Agenda

Institute of Medicine Regional Symposium


Progress in Preventing Childhood Obesity: Focus on Industry


In collaboration with The California Endowment Supported by the Robert Wood Johnson Foundation


December 1, 2005

Beckman Center of the National Academies

Irvine, CA


Opening Session


Welcome

James Marks, Robert Wood Johnson Foundation


Overview of the IOM Report and Meeting Goals

Jeffrey Koplan, Emory University and Institute of Medicine (IOM) Committee on Progress in Preventing Childhood Obesity



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OCR for page 434
Progress in Preventing Childhood Obesity: How Do We Measure Up? H IOM Regional Symposium Progress in Preventing Childhood Obesity: Focus on Industry The full summary can be found on the CD-ROM attached to the inside back cover of the report. Program Agenda Institute of Medicine Regional Symposium Progress in Preventing Childhood Obesity: Focus on Industry In collaboration with The California Endowment Supported by the Robert Wood Johnson Foundation December 1, 2005 Beckman Center of the National Academies Irvine, CA Opening Session Welcome James Marks, Robert Wood Johnson Foundation Overview of the IOM Report and Meeting Goals Jeffrey Koplan, Emory University and Institute of Medicine (IOM) Committee on Progress in Preventing Childhood Obesity

OCR for page 434
Progress in Preventing Childhood Obesity: How Do We Measure Up? Welcome and Highlights from the California Governor’s Summit on Health, Nutrition, and Obesity Robert Ross, The California Endowment Ana Matosantos, State of California Health & Human Services Agency De-Marketing Obesity: An Analysis of the Current Profile and Future Prospects of Healthy Food and Beverage Products in the Marketplace Brian Wansink, Cornell University Plenary Panel—Presentations and Discussion Food and Physical Activity Products, Portfolio Shifts, and Packaging Innovations Moderators: Eduardo Sanchez, Texas Department of State Health Services and Russell Pate, University of South Carolina Louise Finnerty, PepsiCo Paul Petruccelli, Kraft Foods Chris Shea, General Mills Joe BrisBois, Harmonix Music Systems Brian Wansink, Cornell University (Respondent) Plenary Panel—Presentations and Discussion Retailing Healthy Lifestyles: Food and Physical Activity Moderators: Antronette Yancey, UCLA School of Public Health and Jennifer Greene, University of Illinois, Urbana-Champaign Cathy Kapica, McDonald’s Corporation Rebecca Flournoy, PolicyLink Lorelei DiSogra, United Fresh Fruit and Vegetable Association Richard Jackson, University of California at Berkeley Roland Sturm, RAND Corporation (Respondent) Marketing Communications Strategies: Promoting Healthful Products and Physical Activity Opportunities Breakout Session #1: Presentations and Panel Discussion Entertainment Industry

OCR for page 434
Progress in Preventing Childhood Obesity: How Do We Measure Up? Moderators: Tom Robinson, Stanford University School of Medicine and Ann Bullock, Eastern Band of Cherokee Indians Jennifer Kotler, Sesame Workshop Mindy Stockfield, Cartoon Network Jorge Daboub, Univision Television Group Vicki Beck, Hollywood, Health & Society Christy Glaubke, Children Now (Respondent) Breakout Session #2: Presentations and Panel Discussion Public and Private Education Campaigns and Industry Self-Regulation Moderators: Sue Foerster, California Department of Health Services and Ken Powell, IOM Committee on Progress in Preventing Childhood Obesity Jim Guthrie, National Advertising Review Council Rachel Geller, The Geppetto Group Heidi Arthur, The Ad Council Jan DeLyser, Produce for a Better Health Foundation and California Avocado Commission Sarah Samuels, Samuels and Associates (Respondent) Plenary Panel—Presentations and Discussion Business Response to Childhood Obesity Moderators: Jeffrey Koplan, Emory University and Douglas Kamerow, RTI International LuAnn Heinen, National Business Group on Health Ray Baxter, Kaiser Permanente Brock Leach, PepsiCo Lance Friedmann, Kraft Foods Richard Martin, Grocery Manufacturers Association Alicia Procello, Nike Closing Remarks Jeffrey Koplan, Emory University and IOM Committee on Progress in Preventing Childhood Obesity