National Academies Press: OpenBook

Progress in Preventing Childhood Obesity: How Do We Measure Up? (2007)

Chapter: Appendix H IOM Regional Symposium Progress in Preventing Childhood Obesity: Focus on Industry

« Previous: Appendix G IOM Regional Symposium Progress in Preventing Childhood Obesity: Focus on Communities
Suggested Citation:"Appendix H IOM Regional Symposium Progress in Preventing Childhood Obesity: Focus on Industry." Institute of Medicine. 2007. Progress in Preventing Childhood Obesity: How Do We Measure Up?. Washington, DC: The National Academies Press. doi: 10.17226/11722.
×

H
IOM Regional Symposium Progress in Preventing Childhood Obesity: Focus on Industry

The full summary can be found on the CD-ROM attached to the inside back cover of the report.


Program Agenda

Institute of Medicine Regional Symposium


Progress in Preventing Childhood Obesity: Focus on Industry


In collaboration with The California Endowment Supported by the Robert Wood Johnson Foundation


December 1, 2005

Beckman Center of the National Academies

Irvine, CA


Opening Session


Welcome

James Marks, Robert Wood Johnson Foundation


Overview of the IOM Report and Meeting Goals

Jeffrey Koplan, Emory University and Institute of Medicine (IOM) Committee on Progress in Preventing Childhood Obesity

Suggested Citation:"Appendix H IOM Regional Symposium Progress in Preventing Childhood Obesity: Focus on Industry." Institute of Medicine. 2007. Progress in Preventing Childhood Obesity: How Do We Measure Up?. Washington, DC: The National Academies Press. doi: 10.17226/11722.
×

Welcome and Highlights from the California Governor’s Summit on Health, Nutrition, and Obesity

Robert Ross, The California Endowment

Ana Matosantos, State of California Health & Human Services Agency


De-Marketing Obesity: An Analysis of the Current Profile and Future Prospects of Healthy Food and Beverage Products in the Marketplace

Brian Wansink, Cornell University


Plenary Panel—Presentations and Discussion


Food and Physical Activity Products, Portfolio Shifts, and Packaging Innovations

Moderators: Eduardo Sanchez, Texas Department of State Health Services and Russell Pate, University of South Carolina


Louise Finnerty, PepsiCo


Paul Petruccelli, Kraft Foods


Chris Shea, General Mills


Joe BrisBois, Harmonix Music Systems


Brian Wansink, Cornell University (Respondent)


Plenary Panel—Presentations and Discussion


Retailing Healthy Lifestyles: Food and Physical Activity

Moderators: Antronette Yancey, UCLA School of Public Health and Jennifer Greene, University of Illinois, Urbana-Champaign


Cathy Kapica, McDonald’s Corporation

Rebecca Flournoy, PolicyLink

Lorelei DiSogra, United Fresh Fruit and Vegetable Association

Richard Jackson, University of California at Berkeley

Roland Sturm, RAND Corporation (Respondent)


Marketing Communications Strategies: Promoting Healthful Products and Physical Activity Opportunities


Breakout Session #1: Presentations and Panel Discussion

Entertainment Industry

Suggested Citation:"Appendix H IOM Regional Symposium Progress in Preventing Childhood Obesity: Focus on Industry." Institute of Medicine. 2007. Progress in Preventing Childhood Obesity: How Do We Measure Up?. Washington, DC: The National Academies Press. doi: 10.17226/11722.
×

Moderators: Tom Robinson, Stanford University School of Medicine and Ann Bullock, Eastern Band of Cherokee Indians


Jennifer Kotler, Sesame Workshop

Mindy Stockfield, Cartoon Network

Jorge Daboub, Univision Television Group

Vicki Beck, Hollywood, Health & Society

Christy Glaubke, Children Now (Respondent)


Breakout Session #2: Presentations and Panel Discussion

Public and Private Education Campaigns and Industry Self-Regulation

Moderators: Sue Foerster, California Department of Health Services and Ken Powell, IOM Committee on Progress in Preventing Childhood Obesity


Jim Guthrie, National Advertising Review Council

Rachel Geller, The Geppetto Group

Heidi Arthur, The Ad Council

Jan DeLyser, Produce for a Better Health Foundation and California Avocado Commission

Sarah Samuels, Samuels and Associates (Respondent)


Plenary Panel—Presentations and Discussion


Business Response to Childhood Obesity

Moderators: Jeffrey Koplan, Emory University and Douglas Kamerow, RTI International


LuAnn Heinen, National Business Group on Health

Ray Baxter, Kaiser Permanente

Brock Leach, PepsiCo

Lance Friedmann, Kraft Foods

Richard Martin, Grocery Manufacturers Association

Alicia Procello, Nike


Closing Remarks

Jeffrey Koplan, Emory University and IOM Committee on Progress in Preventing Childhood Obesity

Suggested Citation:"Appendix H IOM Regional Symposium Progress in Preventing Childhood Obesity: Focus on Industry." Institute of Medicine. 2007. Progress in Preventing Childhood Obesity: How Do We Measure Up?. Washington, DC: The National Academies Press. doi: 10.17226/11722.
×
Page 434
Suggested Citation:"Appendix H IOM Regional Symposium Progress in Preventing Childhood Obesity: Focus on Industry." Institute of Medicine. 2007. Progress in Preventing Childhood Obesity: How Do We Measure Up?. Washington, DC: The National Academies Press. doi: 10.17226/11722.
×
Page 435
Suggested Citation:"Appendix H IOM Regional Symposium Progress in Preventing Childhood Obesity: Focus on Industry." Institute of Medicine. 2007. Progress in Preventing Childhood Obesity: How Do We Measure Up?. Washington, DC: The National Academies Press. doi: 10.17226/11722.
×
Page 436
Next: Appendix I Biographical Sketches »
Progress in Preventing Childhood Obesity: How Do We Measure Up? Get This Book
×
Buy Hardback | $75.00 Buy Ebook | $59.99
MyNAP members save 10% online.
Login or Register to save!
Download Free PDF

The remarkable increase in the prevalence of obesity among children and youth in the United States over a relatively short timespan represents one of the defining public health challenges of the 21st century. The country is beginning to recognize childhood obesity as a major public health epidemic that will incur substantial costs to the nation. However, the current level of investment by the public and private sectors still does not match the extent of the problem. There is a substantial underinvestment of resources to adequately address the scope of this obesity crisis.

At this early phase in addressing the epidemic, actions have begun on a number of levels to improve the dietary patterns and to increase the physical activity levels of young people. Schools, corporations, youth-related organizations, families, communities, foundations, and government agencies are working to implement a variety of policy changes, new programs, and other interventions. These efforts, however, generally remain fragmented and small in scale.

Moreover, the lack of systematic monitoring and evaluation of interventions have hindered the development of an evidence base to identify, apply, and disseminate lessons learned and to support promising efforts to prevent childhood obesity.

Progress in Preventing Childhood Obesity: How Do We Measure Up? examines the progress made by obesity prevention initiatives in the United States from 2004 to 2006. This book emphasizes a call to action for key stakeholders and sectors to commit to and demonstrate leadership in childhood obesity prevention, evaluates all policies and programs, monitors their progress, and encourages stakeholders to widely disseminate promising practices. This book will be of interest to federal, state, and local government agencies; educators and schools; public health and health care professionals; private-sector companies and industry trade groups; media; parents; and those involved in implementing community-based programs and consumer advocacy.

  1. ×

    Welcome to OpenBook!

    You're looking at OpenBook, NAP.edu's online reading room since 1999. Based on feedback from you, our users, we've made some improvements that make it easier than ever to read thousands of publications on our website.

    Do you want to take a quick tour of the OpenBook's features?

    No Thanks Take a Tour »
  2. ×

    Show this book's table of contents, where you can jump to any chapter by name.

    « Back Next »
  3. ×

    ...or use these buttons to go back to the previous chapter or skip to the next one.

    « Back Next »
  4. ×

    Jump up to the previous page or down to the next one. Also, you can type in a page number and press Enter to go directly to that page in the book.

    « Back Next »
  5. ×

    Switch between the Original Pages, where you can read the report as it appeared in print, and Text Pages for the web version, where you can highlight and search the text.

    « Back Next »
  6. ×

    To search the entire text of this book, type in your search term here and press Enter.

    « Back Next »
  7. ×

    Share a link to this book page on your preferred social network or via email.

    « Back Next »
  8. ×

    View our suggested citation for this chapter.

    « Back Next »
  9. ×

    Ready to take your reading offline? Click here to buy this book in print or download it as a free PDF, if available.

    « Back Next »
Stay Connected!