Stanford University in 1990. He has had the pleasure of serving as Worldwide Director of Social Marketing for Porter Novelli, as an associate director of the National Cancer Institute, and in various previous academic positions.

Steve Olson is the author of Mapping Human History: Genes, Race, and Our Common Origins, a finalist for the 2002 nonfiction National Book Award and winner of the Science-in-Society Award from the National Association of Science Writers. His recent book, Count Down: Six Kids Vie for Glory at the World’s Toughest Math Competition, was named a best science book of 2004 by Discover magazine. He has written several other books, including Evolution in Hawaii and On Being a Scientist. He has been a consultant writer for the National Academy of Sciences and the National Research Council, the Howard Hughes Medical Institute, the National Institutes of Health, the Institute for Genomic Research, and many other organizations.

Barbara Kline Pope is executive director for communications and the National Academies Press. She is responsible for an innovative and dynamic publishing operation of both scholarly and trade books that have been available on the Web free to read since 1995. Branding, marketing and audience research, derivative products, partnerships and distribution systems, and the public Web presence for the National Academies occupy her time in the communications aspects of her work. Recent research articles she has authored focus on the discipline of consumer behavior and include specific projects on business models for the digital publishing arena and the use of information sources by organizational buyers. She has been guest lecturer for marketing and technology courses at the University of Maryland and an adjunct faculty member at the University of Virginia’s continuing education program. She is on the board of directors of Hands On Science Outreach, a nonprofit organization that provides high-quality after-school science programs for children.