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Learning Science in Informal Environments: People, Places, and Pursuits
based. Compared with paper surveys, Internet surveys are inexpensive and generate quick responses, but often raise concerns about response rates and biased populations of respondents. For recent reviews of the literature on web surveys in informal science learning environments, including suggestions for effective design and usage, see Parsons (2007), Yalowitz and Ferguson (2007), and Storksdieck (2007).
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Yalowitz, S., and Ferguson, A. (2007). Using web surveys in summative evaluations: A case study at the Monterey Bay Aquarium. Visitor Studies, 10(1), 34-46.