Pepsi introduced a line of Pinch of Salt Frito Lay products in 2008 that contain 30–50 percent less sodium than the original products.^h However, these products were discontinued shortly after their introduction.ⁱ

Sara Lee at the end of 2009 announced its commitment to reduce salt, by an average of 20 percent over the next 5 years, in key product categories including fresh bread, hot dogs, lunch meat, breakfast foods, and cooked sausage. This effort will be in addition to the 266,000 pounds of sodium that the company has already removed from its products. The company reports that the approach will be stepwise and include periodic reassessment of goals.^j

Unilever created a worldwide Nutrition Enhancement Program to reduce levels of sodium and other nutrients of concern. Thus far, the program has removed 9,100 tons of salt from products around the world, and there are plans to reduce sodium in 22,000 products.^k According to a representative at the committee’s public information-gathering session, reductions have included 25 percent in Knorr Side Dishes and over 40 percent (of silent reductions) in Ragu Old World Style pasta sauce (Balentine, 2009).