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Summary
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PURPOSE OF THE WORKSHOP
The terrorist attacks of September 11, 2001 (9/11) on the United States prompted a
rethinking of how the United States prepares for disasters. Federal policy documents
written since 9/11 have stressed that the private and public sectors share equal
responsibility for the security of the nation’s critical infrastructure and key assets. Private
sector entities have a role in the safety, security, and resilience of the communities in
which they operate. Incentivizing the private sector to expend resources on community
efforts remains challenging. Disasters in the United States since 9/11 (e.g., Hurricane
Katrina in 2005) indicate that the nation has not yet been successful in making its
communities resilient to disaster.
The National Research Council (NRC) at the request of the Department of Homeland
Security formed an ad hoc committee to assess the current states of the art and practice in
private-public sector collaboration dedicated to strengthening community disaster
resilience. The committee’s charge included organizing a public workshop to explore the
following issues:
• Current efforts at the regional, state and community levels to develop private-
public partnerships for the purpose of developing and enhancing community
preparedness and resilience;
• Motivators, inhibitors, advantages and liabilities for private sector engagement
in private-public sector cooperation in planning, resource allocation and
preparedness for natural and man-made hazards;
• Distinctions in perceptions or motivations between large national-level
corporations and the small business community that might influence the
formation of private-public sector partnerships, particularly in smaller or rural
communities;
• Gaps in current knowledge and practice in private-public sector partnerships
that inhibit the ability to develop collaboration across sectors;
• Research areas that could bridge these gaps; and
• Design, development and implementation of collaborative endeavors for the
1
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2 PRIVATE-PUBLIC SECTOR COLLABORATION FOR COMMUNITY DISASTER RESILIENCE
purpose of strengthening the resilience of communities to natural and man-
made hazards.
The committee held a 2-day workshop in Washington, DC on September 9-10, 2009.
Through presentations and facilitated discussion among approximately 60 invited
participants, issues related to the development of collaborations were explored. The
objective of the workshop was not to determine what the goals of collaborations should
be, nor was it to consider the respective roles of the private or public sectors in disaster
preparedness and response. The workshop was designed to inform the NRC study
committee of the characteristics of successful and enduring collaborations, and to identify
elements of the cultural environment necessary for such collaborations to form and
thrive. The workshop agenda was purposely organized to avoid the emotion that often
accompanies discussion of past disaster response failures so that objective discussion
could be focused on issues of collaboration.
Workshop participants included researchers, community organizers, representatives
from business, nongovernment- and nonprofit organizations, and emergency management
practitioners and leaders at the local, state, and federal levels. Individuals studying,
participating in, or facilitating private-public sector collaborations in different parts of the
country were invited to attend. Participants had expertise in natural disasters and science
policy, disaster preparedness, crisis and risk management, disaster response, economics,
public health, and other areas relevant to the discussion. Different regional perspectives
were also sought.
The committee sought to understand how a community benefits from broad,
resilience-focused collaboration and wanted to learn what was essential for community
members to build resilience and improve disaster preparedness and recovery. A workshop
goal was to understand how supporting this type of collaboration could be made a
national priority.
The workshop was organized around three major themes: (1) facilitating factors and
barriers to the formation of collaborations for building community resilience; (2)
identification of the characteristics of effective, robust, and sustainable private-public
sector collaboration at the local and state levels; and (3) encouragement of widespread
development of private-public sector collaboration for enhancing community resilience.
WORKSHOP REPORT
This workshop report is the first of two reports to be prepared by the study
committee. It organizes major ideas expressed during the workshop into common themes.
As such, it is not a comprehensive summary of all relevant topics and issues. Viewpoints
expressed in this report do not necessarily represent consensus of workshop participants,
the views of the NRC study committee, the NRC, or the sponsor.
This report does not contain conclusions and recommendations. The committee will
present its conclusions and recommendations in its final report.
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SUMMARY 3
WORKSHOP CONCEPTS
Disaster Resilience as Part of Community Resilience
Community resilience, in general terms, speaks to the continued ability of a
community to function during and following stress. Building and maintaining resilience
depend on the ability of a community to monitor change and appropriately modify plans
and activities to accommodate observed changes. Implicit in the report discussion of
building community disaster resilience is that all sectors of a community can and are
obligated to participate in all phases of disaster preparedness, mitigation, response, and
recovery.
Building resilience, according to workshop participants, involves community
planning at every level, and involves more than just planning for disaster. Communities
most likely to survive disaster are those committed to building a sense of community,
those that are actively committed to social equity and inclusion, those that are
economically and environmentally sustainable, and those that create a vision to which its
residents and institutions can relate. Resilient communities are those that continuously
work toward resilience, regardless of whether a disaster is likely to occur. Extensive
collaboration, trust, respect, partnering, and cross-networking allow a community to
define and develop the qualities that make it resilient.
According to many workshop participants, communities are more likely to undertake
mitigation and resilience-building efforts if the benefits of doing so are translated into
terms that reflect general economic development and gain. Benefits of resilience accrue
daily. Resilient businesses, for example, may be more inclined to display stronger
business integrity during normal operation, and are more likely to remain open or reopen
more quickly following a disaster, helping to keep the local economy functioning.
Similarly, resilient nongovernment and faith-based organizations may be better able to
provide services to their constituents following a disaster.
Many workshop participants stated that command-and-control mechanisms are not
conducive to engaging all members of the community and to building community-level
resilience. They noted that private-public sector collaboration could be an ideal model for
building grassroots-based collaborative efforts for all phases of collaboration and disaster
preparedness and response. Such efforts are more likely to succeed if established at the
local level with a bottom-up, locally relevant approach. Building a nation of resilient
communities, however, is largely dependent on the facilitating, but nonprescriptive,
support of higher levels of government.
Characteristics of Successful Collaboration
Motivation, trust, some form of leadership, and a common mission that drives the
purpose and structure of the collaboration are considered essential for successful
collaboration building. Mechanisms by which partnerships are developed and sustained
may vary, but collaborations are more likely to succeed at building community resilience
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4 PRIVATE-PUBLIC SECTOR COLLABORATION FOR COMMUNITY DISASTER RESILIENCE
if all community stakeholders are included in the collaborative efforts. It was emphasized
that trusted relationships are the essential capital that drive resilience.
Working through a collaborative infrastructure may make it more likely that actions
taken will best serve the interests of the community. Some workshop participants praised
the volunteer efforts of individuals and groups that spontaneously respond to disasters,
but noted their actions may not always be in the best interest of the community.
Determining how to harness the energy of these volunteers and engage them in
productive collaborative approaches could be beneficial.
No single science of collaboration exists, although collaboration theory is studied and
applied in a variety of disciplines. There are numerous collaboration models that can be
applied by communities under different circumstances, and extensive social sciences and
public health literature exists from which to draw. The literature has been applied in
alternative dispute resolution, in techniques utilized by land-use planners, and by
negotiators.
Creating Successful Private-Public Collaboration
Workshop participants were presented with a suggested protocol for the development
of private-public collaboration developed at the Michigan State University. Similarities
were noted between this protocol and other collaboration-forming processes also
described at the workshop. The protocol developed at Michigan State University includes
the six steps listed below.
1. Identify public and private sector stakeholders to share leadership (some
workshop participants described how members of the community may respond
better to leadership representing their own sector; others indicated that shared
leadership was not essential).
2. Identify and engage individual networks to be included in the collaboration.
3. Identify common issues among collaborators related to emergency
preparedness.
4. Identify new resources within the community to mitigate the impact of critical
incidents.
5. Identify challenges encountered by participating organizations, such as risks
and threats caused by natural or human-caused disasters that threaten
participating organizations individually or collectively.
6. Create sustainability in the collaboration by determining collective needs,
defining goals that provide direction, assigning performance tasks based on
who does what best, and by working collaboratively.
Many workshop participants noted that programmatic and relationship sustainability,
rather than the longevity of programs, are key measures of the sustainability of a
partnership. Some Project Impact communities were cited as examples of sustainable
collaborations—relationships were maintained even after program funding ended.
Networks are more likely to be sustainable when mission-driving concepts are
institutionalized throughout the network. Sustainable funding, local and regional support,
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SUMMARY 5
successful communication strategies, and an effective marketing plan were all cited as
essential to effective and sustainable collaborations.
Leadership
Sustainable partnerships were considered by many to be dependent on strong
leadership able to promote a clear vision embraced by all. Different leadership models
may be successfully applied depending on the dynamics and needs of a community.
Some successful models are based on sharing of leadership as mentioned above, and
others are based on leadership primarily from the public sector. Workshop participants
learned that leadership may come from elsewhere, such as the scientific community,
exemplifying how different approaches can be successful.
Regardless of the leadership model employed, flexibility and responsiveness were
cited by many as essential qualities. Leadership may evolve from one model to another in
response to changes in the network or in the larger community. Institutionalizing a vision
makes the collaboration more likely to be sustained even after succession of dynamic
leadership.
Scalability
Scalability is the ability of an organization or technology to accept volume changes
without impacting effectiveness. Scalability in collaboration implies an ability to expand
functionality to handle larger or smaller situations; to include a greater or smaller number
of people or organizations as warranted; or to apply functionalities of the collaboration to
meet new objectives. Partnerships established on networks of relationships are inherently
more scalable than hierarchical organizations that require single-path processing. The
definition of scalability could also include the ability to translate a process from one
population to another. Some participants described how collaboration-building processes
may be made scalable by describing the different ways in which private-public sector
collaborations can be formed. Other workshop participants remarked how the scaling
down of processes can be more difficult than scaling up, especially for rural communities
with few or scattered resources. Business growth models may offer insights regarding the
scalability of partnerships and the capital requirement components of different types of
scalability.
BARRIERS
During market equilibrium, when not influenced by disaster, a certain amount of need
exists, as does the capacity to fill those needs. However, when a disaster strikes, demand
for essential resources may escalate while the ability to meet demand declines. Many
workshop participants described how private-public sector collaboration may be a means
to identify the supply chains critical for maintaining market equilibrium following a
disaster. Emergency response could be coordinated more efficiently, and disruptions to
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6 PRIVATE-PUBLIC SECTOR COLLABORATION FOR COMMUNITY DISASTER RESILIENCE
market equilibrium and social stability minimized. However, numerous barriers to
collaboration exist—the social, political, and economic environments of our nation are
often not supportive of collaborative efforts.
Jurisdictional Challenges
Disasters do not respect jurisdictional boundaries and it is difficult to reconcile
economic, social, environmental, and political spaces when disaster crosses boundaries.
The responsibilities and liabilities of local, state, and federal levels of government are not
clear. Communication and trust between different levels of government, and even
between agencies at the same level of government, were identified as barriers to effective
collaboration and were blamed for problems ranging from minor inefficiencies to major
gaps in emergency response. Additionally, the tendency to place organizations of all
kinds—government, nonprofit, and private—into organizational silos can create a
competitive rather than cooperative environment. Incompatible or duplicated efforts
often result.
Fear of Additional Oversight
Organizations may already be overwhelmed by government programs, regulations,
and mandates. The fear of additional government oversight was described by some
workshop participants as a deterrent to private sector participation in private-public sector
collaboration. This was also recognized as a potential deterrent to participation by
nongovernmental, community, and faith-based organizations.
Liability Issues
Liability concerns may create disincentives for engagement in private-public sector
collaboration. Good Samaritan laws that safeguard individuals who inadvertently do
harm when acting in good faith during emergencies are often not applicable to
organizations. Confusion regarding liability laws was described as a major impediment to
private sector engagement in resilience-building efforts. For example, liability laws may
differ between the different jurisdictions in which a business may operate. Memoranda of
understanding (MOU) established between local jurisdictions and private organizations
may compete or conflict with state-level MOU. Confusion regarding how liability is
covered may result, and coordination efforts may be negatively impacted.
Language Barriers
The language of resilience is often translated poorly to different audiences, and a lack
of shared understanding of concepts and terminology can be a barrier to effective
communication. A lack of common language, even among those who seek similar
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SUMMARY 7
outcomes, may make collaboration difficult. For example, the business sector may not
effectively communicate with nonprofit or faith-based organizations, or with other
private industries. The public sector may not communicate well with the private sector.
Finding a common language presents a major challenge, but many participants stated that
avoiding language steeped in military vernacular may be more conducive to ground-up
building of collaboration at the community level. Establishing good communication is
best done, according to many participants, prior to testing the strength of collaboration.
Lack of good communication could cause a disintegration of collaboration when stressed
by disaster.
Trust
Lack of trust is a primary barrier to effective network-building efforts, according to
many workshop participants. Trust changes with time and circumstances, and strategy
and creativity are needed to create and sustain trust. A single formula may not be
universally applicable to all communities or even to a single community over time.
Sustaining trust through change is a greater challenge. A general lack of understanding
about human factors such as trust prevent the most effective use of technologies,
methodologies, or strategies for building community resilience.
Resource Challenges
Sustainable funding was described by multiple workshop participants as another
primary barrier to forming and sustaining private-public collaborations. Funding sources
are often short-lived and limited, though resilience building is a long-term process. Long-
term approaches are difficult to fund because thinking in the long term is, in itself, not
acknowledged by funding agencies as a critical aspect of program delivery. Few funding
programs appreciate the success of processes such as collaboration, partnership
development, and public education. Benchmarks are not readily available to justify
resource requests for these types of expenditures.
Many participants noted that funding is often tied to threat-based initiatives, limiting
resources available for more general efforts such as building community resilience.
Inflexibility of grants, the requirement of matching funds, and the confusing and time-
consuming administration of public grants were also described as problematic. Some
workshop participants noted hesitancy from the private sector to contribute to
collaborative endeavors when it was perceived that the public sector was not contributing
in significant ways. Required cost sharing by communities as a prerequisite to the
acquisition of public funding may be a major obstacle for rural and other communities
with limited resources to obtain money for resilience-building efforts.
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8 PRIVATE-PUBLIC SECTOR COLLABORATION FOR COMMUNITY DISASTER RESILIENCE
Lack of Inclusiveness
Disenfranchised Community Members
Some workshop participants noted that resilience-building efforts may fail, in part
because of a focus on generic populations (e.g., middle class, educated suburban
dwellers) rather than on the full fabric of the community. For example, government
organizations may not have plans in place to serve those who live in perpetual states of
disaster because of poverty, crime, and violence. Minority groups and non-English
speakers may similarly be overlooked. Rather than thinking of such citizens as drains on
resources, these populations could be embraced as positive assets because of their
extensive experience dealing with disaster on a daily basis. Several workshop participants
considered it essential to integrate disenfranchised members of the community into
collaborative efforts. Collaborative processes can empower all members of the
community to be decision makers for the community.
Community and Faith-Based Organizations
Effectively engaging community- and faith-based organizations in private-public
sector collaborations is an organizational challenge. In the wake of a disaster,
community- and faith-based organizations are often the first to provide food, shelter,
medical, hygiene, and other support services. They independently identify and fill gaps in
services not otherwise provided. Yet these groups are often not engaged in collaborative
efforts because they do not readily fit into the organizational silos into which other
organizations are divided. A lack of knowledge of the community and faith-based groups
operating in a community, their respective goals and capacities, and the ways in which
the mutual interests of the organizations and the larger community may coincide are
barriers to effective engagement.
RESEARCH THEMES AND TOOLS
A Repository of Best Practices and Lessons Learned
The need for a freely accessible repository of knowledge, best practices, lessons
learned at the community level, and subject matter expertise—managed by a neutral party
representing the best interests of all stakeholders—was repeatedly expressed during the
workshop. It was also expressed that the Federal Emergency Management Agency or
another funding agency might not be effective as the neutral-party manager of the
repository. Exploration of possible mechanisms for how this repository could function
would be useful. Tools and templates that encourage and assist in community
preparedness and response by describing actionable, understandable, and scalable
methodologies for given situations could be part of the repository, as could time-series
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SUMMARY 9
analyses, and other pertinent data and research results, all in readily accessible and
searchable formats.
Metrics
Many workshop participants noted a lack of a politically acceptable, evidenced-based,
nonprescriptive framework that helps communities build resilience. However many also
noted that few measures of resilience exist that can aid in establishing objectives and
measuring success. Bases of information from which to draw are not available from
which to gauge progress.
Participants described the need for metrics to quantify the benefits of collaboration
and resilience-building efforts. Metrics are important from the scientific and practical
points of view, for example in determining the most effective methodologies under given
circumstances, or for justifying that grant dollars are well spent. Metrics that quantify
success could be useful for mobilizing private sector participation and investment in
collaborative efforts. Several types of metrics were identified as vital, including those to
evaluate partnerships themselves, and those to measure the resilience of communities
more generally.
Evaluating Partnerships
Certain aspects of collaboration are difficult to measure, such as trust generated
between network members, or how well goals of collaboration are institutionalized.
Research on the social measures most indicative of successful collaboration, as well as
the development of tools for their measure, could be of benefit. The pubic health
community has some mechanisms in place for evaluating effectiveness of partnerships.
Exploring research conducted within other disciplines could prove useful.
Evaluating Community-Level Resilience
Aspects of resilience building associated with physical infrastructure can be relatively
straightforward to measure. Measuring the sociological benefits acquired as a result of
resilience-building efforts, such as those related to public education and cultural and
attitude shifts, is less straightforward. Research to quantify these “soft tissue” changes,
such as social network analysis, could be useful. Research by government agencies on
measuring different aspects of resilience was cited. A survey of research conducted by,
for example, the Economic Development Administration of the Department of
Commerce, the United States Department of Agriculture, and other government agencies
at all levels, could identify applications already in use or in development. A survey of this
sort could allow more efficient use of resources and more coordinated efforts toward
achieving common goals.
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10 PRIVATE-PUBLIC SECTOR COLLABORATION FOR COMMUNITY DISASTER RESILIENCE
A Base of Information
Partnership Models
Case studies of effective partnerships could be part of the means of establishing a
base of information considered essential for measuring progress of collaborative efforts.
Longitudinal studies to understand how partnerships function or are sustainable under
different circumstances could be a means of creating a body of best practices.
Comparison studies of partnerships and their infrastructures could identify factors critical
to sustainable efforts. Research on effective collaboration models within government, the
private sector, and in private-public sector collaboration, as well as the economic impacts
of the various approaches, were also described as important.
Community Infrastructures
A more holistic approach to resilience building was described as necessary by many
workshop participants, and research to understand existing networks in a community
could provide an important part of the information considered necessary for such an
approach. Understanding how community education, public health, workplace,
transportation, and communications systems work and can fit together could lead to
ending the practice of categorizing organizations into independently functioning silos.
Research findings could help community managers and organizers more efficiently
identify common goals among organizations and, in turn, to develop a single community
infrastructure that unifies community networks.
Time-Series Studies
Because how a community responds to stress may change as a community changes,
assessing regional resilience levels over time could be beneficial. Determining the means
to monitor a community’s ability to respond to disasters was considered an essential
research topic by many workshop participants. Once a disaster occurs, time-series
research on recovery—for example 10, 15, and 20 years following an event—could help
quantify the long-term losses of all sectors in the community. This could be true not only
for those communities directly affected by the disaster, but for those communities facing
secondary impacts such as the influx of disaster evacuees. Such data could be useful for
recovery effectiveness methodology modeling.
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SUMMARY 11
Incentivizing Participation
Community-Level Involvement
Research on how best to integrate community- and faith-based organizations and
underserved populations into collaborative resilience-building efforts could empower
such groups to operate most efficiently for the benefit of themselves and the community
as a whole. Research on how different peer groups can be incentivized, including on how
partnership agendas can be reframed to be more inclusive, may help engage these
important but often overlooked community stakeholders.
Business Involvement
Business-sector involvement in private-public sector partnerships is motivated by an
understanding of the benefits of participation, the desire to maintain positive public
perception, and concerns about liability. Because businesses are in business to make
money, the profits associated with collaborative efforts could be highlighted to those
reluctant to expend their resources. Many in the private sector, however, recognize the
benefits of active participation in resilience-building collaborations—that what is good
for the larger community is also good for individual businesses. However, workshop
participants did not agree on a form of engagement.
Some workshop discussion focused on the language and methods useful for
incentivizing business executives to participate in resilience-building collaborations. The
development of a business prospectus that identifies potential operating models for
collaboration was suggested. The great diversity within the business sector, such as
between commercial sales firms, service industries, media, utilities, and financial and
insurance institutions, differ in purpose, character, and style, and may require different
incentivizing approaches. Research regarding different operating and economic models,
and on the most sustainable and scalable models for the business community, were
considered important by some. Equally important to some participants was research on
the human factor issues that could be incorporated into the various models.
Behavioral Studies
Many questions were raised by workshop participants regarding the behavior of
individuals and collaborations when under stress, including emergent behaviors. Answers
to these questions could inform predictive behavioral models. Understanding and
predicting motivators to certain behaviors could help planners target communication,
planning, and emergency response activities.
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12 PRIVATE-PUBLIC SECTOR COLLABORATION FOR COMMUNITY DISASTER RESILIENCE
Capacity Building
Resilience building was considered by workshop participants to be largely dependent
on the ability of communities to provide technical training, assistance, and outreach.
Many questions were raised about the form training should take as well as who should
implement the training. Research on the kinds of training essential to build leadership
qualities among individuals, on how collaboration skill sets are built at the community
level, and on how creativity and innovation can be fostered within collaborations (e.g., by
tapping into communication technologies embraced by younger generations) could all be
informative.
Many workshop participants stated that the concept of resilience could be
incorporated into curricula at institutions of higher learning in order to realize cultural
shifts in thinking they considered integral to successful resilience-building efforts among
the next generation of business leaders, public managers, and managers of
nongovernmental organizations. Peer mentoring—where community members assisting
other communities—are a potential means of reaching individuals already in leadership
positions. Evaluation of the effectiveness of such programs could provide information to
make these and similar programs more effective in the future.
FUNDING RESEARCH
A new type of funding stream to support the applied research necessary on how to
build collaborations for resilient communities was considered essential by many
workshop participants. Funds are more often available for development of technologies
that support resilience, but, according to many participants, sustainable funding is not
readily available to study the human factors that allow the technologies to be driven
successfully. Incorporating research directly into funding for collaborative activities
could foster interaction between researchers and practitioners, provide a laboratory for
researchers, and potentially provide real-time information needed by practitioners to best
modify goals, objectives, and activities.
A NATIONAL AGENDA
To become a nation of resilient communities, many workshop participants considered
it essential to create an environment that promotes collaborative resilience-building
efforts. The need was identified by some to move from a system focused on response to
disasters, to a framework that is informed and guided by the general principles of
resilience building. To do so, it is essential to establish the building of community
resilience as a true national priority across all agencies. Goals would be clearly stated and
accepted and institutionalized at the national level. This could create a focus on the issue
that has not existed before.