In carrying out our primary charge regarding the selection of experiments and evaluations for the 2010 census, the panel inevitably had to consider plans for the conduct of the census itself. Moreover, the conduct of every census inevitably affects the Census Bureau’s overall research program for the decennial censuses. Thus, in this chapter the panel presents three recommendations concerning some census operations with a view to their contributions to improvement to census methodology. Although we understand that the design of the 2010 census is relatively fixed, we hope that the material in this chapter may still be of use to the Bureau.
The Census Bureau will be using more technology in the 2010 census than in previous censuses, and this has raised some concerns that the panel would like to see addressed in the final plans for 2010. The concerns involve the functioning of the handheld computing devices to collect field enumeration data and the operation of the management information system for the 2010 census. By management information system is meant the various software systems that manage and monitor, somewhat interactively, the mailout-mailback process, nonresponse follow-up, field enumerator hiring and firing and compensation, questionnaire data capture, and other major census processes. We don’t know the full extent to which these systems need to interoperate, but at least some modest degree of interaction is required, for example between the Master Address File (MAF)–TIGER system and the handheld devices in providing electronic maps for the handheld de-
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–4–
Considerations for the 2010 Census
In carrying out our primary charge regarding the selection of experi-
ments and evaluations for the 2010 census, the panel inevitably had to con-
sider plans for the conduct of the census itself. Moreover, the conduct of
every census inevitably affects the Census Bureau’s overall research program
for the decennial censuses. Thus, in this chapter the panel presents three
recommendations concerning some census operations with a view to their
contributions to improvement to census methodology. Although we under-
stand that the design of the 2010 census is relatively fixed, we hope that the
material in this chapter may still be of use to the Bureau.
4–A TECHNOLOGY
The Census Bureau will be using more technology in the 2010 census
than in previous censuses, and this has raised some concerns that the panel
would like to see addressed in the final plans for 2010. The concerns in-
volve the functioning of the handheld computing devices to collect field
enumeration data and the operation of the management information system
for the 2010 census. By management information system is meant the vari-
ous software systems that manage and monitor, somewhat interactively, the
mailout-mailback process, nonresponse follow-up, field enumerator hiring
and firing and compensation, questionnaire data capture, and other major
census processes. We don’t know the full extent to which these systems
need to interoperate, but at least some modest degree of interaction is re-
quired, for example between the Master Address File (MAF)–TIGER system
and the handheld devices in providing electronic maps for the handheld de-
259
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260 INTERIM REPORT
vices to display. The two primary concerns are whether the transmission of
data using the handheld computing devices could be compromised in some
manner (or could be lost unintentionally through mistakes and technologi-
cal problems) and whether the needed interoperability of the components of
the management information system could be hampered either by the adapt-
ing of software or the acquisition of newer software releases for the various
components of the system between the dress rehearsal and the 2010 census.
With respect to the security of the transmissions of the handheld com-
puting devices, the motivation to do harm to the census counts may be rel-
atively modest given the lack of a financial incentive, and this may result
in less chance for a security breach. However, this argument is not com-
pelling. Furthermore, not only is there interest in reducing the opportunity
for a security breach, there is also the matter of being able to assure census
data users that the counts are valid. To accomplish this, the Census Bureau
should carry out an independent validation and verification of the function-
ing of the handheld devices. This could be accomplished in the following
ways, either in the 2008 dress rehearsal or in the 2010 census:
1. Establish a dual recording stream for all data from mail-in, telephone,
or handheld devices: one file to go to the contractors and one to be
retained by the Census Bureau. In the event of catastrophic failure by
a contractor or a serious challenge to the results, it will be important
to have all the raw data in the hands of the Census Bureau.
2. It is practical to develop simple programs, written and run by Cen-
sus Bureau personnel, that will search large data files for patterns of
interest. In this way, unexpected or curious results can be efficiently
discovered and checked, and this can contribute to the validation and
verification effort.
3. Related to points (1) and (2), the Census Bureau should develop
quantitative validation metrics, a priori, to check for data set self-
consistency and comparison of redundant data.
Other important general operational measures that we recommend for the
2010 census, either to determine whether any security breaches have oc-
curred or to prove that the 2010 Census was secure (and which are probably
already carried out), include:
• Retention of an archive of all raw data with date and time stamps. In
the event of serious software failure, it would be important to be able
to “replay the census” from these raw data.
• Use, by the Census Bureau and contractors, of dedicated processing
systems that run no other applications and have highly secured net-
work connections and secure accounts.
• Use of periodic system checkpoints to monitor and analyze software
systems for intrusions or unauthorized manipulations of data.
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CONSIDERATIONS FOR THE 2010 CENSUS 261
• Strict control over handheld devices, including their inventory, indi-
vidual device identification, and permission to operate (turn them on,
turn them off, enable data transfer, disable data transfer, etc.).
• Use of methods to prevent and detect bogus data streams, including
data that impersonate handheld devices.
With respect to concerns about configuration control of the management
information system of the 2010 census, the processing history of the dress
rehearsal could be retained and the software systems intended for use in
2010 could be used to “replay” the dress rehearsal soon before the 2010
census to identify any systems that fail to interoperate. That is, assuming
that the management information system for the dress rehearsal functions
well, saving the processing history would then provide a means for deter-
mining whether modifications or updates of components of the management
information system between 2008 and 2010 had raised any interoperability
problems. (This is referred to as regression testing.) In addition, all informa-
tion system errors encountered during the dress rehearsal should be captured
in a form that allows them to be used during the software development work
between the dress rehearsal and the start of the 2010 census.
Recommendation 9: The Census Bureau should use dual-
recording systems, quantitative validation metrics, dedicated
processing systems, periodic system checkpoints, strict control
over handheld devices, and related techniques to ensure and then
verify the accuracy of the data collected from handheld comput-
ing devices.
Recommendation 10: The Census Bureau should provide for a
check to ensure that the subsystems of the management infor-
mation system used in 2010 have no interoperability problems.
4–B DATA RETENTION BY CENSUS CONTRACTORS
Given the very successful use of contractors to carry out several decen-
nial census processes in the 2000 census, it is expected that the use of con-
tractors will be expanded in 2010. The component processes that will be
contracted out in 2010 include (1) the decennial response integration sys-
tem (DRIS), which involves systems management of the process of question-
naire response and data capture; (2) the automation of field data collection
(FDCA); (3) the data access and dissemination system II (DADS II); (4) the
2010 census communications campaign; and (5) the printing contract. The
fact that these systems will be operated by contractors raises an additional
complication. Any data collected as part of developmental or operational
testing of these systems prior to their use in 2010, as well as any data col-
lected in monitoring the operations of these systems while in use in 2010,
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262 INTERIM REPORT
may be viewed as proprietary. This would limit the Census Bureau’s ability
to assess the performance of these systems in looking toward 2020. While
the contractors themselves may issue their own evaluation studies, this is in-
sufficient given that contractors have a bias in evaluating their own systems.
We assume that contractual agreements about the sharing of such data, if
they have not already been provided for, are now too late (especially for de-
velopmental testing results). In that event, the Census Bureau should try to
develop some informal understandings of data sharing with their contractors
to address this issue. If it is not too late, such data-sharing clauses should be
included in contracts.
4–C CENSUS ENUMERATION AS PART OF TELEPHONE
QUESTIONNAIRE ASSISTANCE
The current plans regarding the use of Telephone Questionnaire Assis-
tance (TQA)1 are for it to function primarily as a means for assisting the
public in making correct responses to the census form, in particular for com-
plicated situations involving residence rules or responses to the race and eth-
nicity questions. In addition, this is a method for people to obtain assistance
in filling out the census questionnaire when English is not their primary lan-
guage. On occasion, this has also been a vehicle for households to provide
their responses to the census questionnaire. However, this possibility was
not encouraged in 2000.
For the 2010 census, we think the Census Bureau should consider mak-
ing more transparent to respondents this option of collecting the informa-
tion for the entire census questionnaire over the telephone once someone
calls TQA. Specifically, whenever someone connects to TQA, the willingness
of the operator to take the complete information, instead of just providing
the specific help requested, should be made known to the caller during the
initial part of the interaction. Our understanding is that this was not done
in previous censuses due to the resources needed, especially the number of
operators, and due to the additional procedural complications, especially of
providing this opportunity for those receiving the census long form. How-
ever, given that this is a short-from-only census, we think that the need to
get the information as soon as possible, when possible, should outweigh
other concerns about making this option more frequently used. This could
be especially important if the hourly wages of field enumerators increase
1 Telephone Questionnaire Assistance was an operation used in the 2000 census in which
people could call a toll-free number to get help in filling out their census questionnaire, to
arrange to be sent a replacement questionnaire, to arrange to be sent a language guide, or to
provide their census questionnaire information in situations in which they were not provided a
census questionnaire.
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CONSIDERATIONS FOR THE 2010 CENSUS 263
substantially in 2010, since collection of such information may importantly
reduce the cost of the nonresponse follow-up.
If this change is not implemented in 2010, the Census Bureau should
collect sufficient information to carry out an evaluation after the census is
completed as to the percentage of callers to TQA who ultimately sent back
their census questionnaires to estimate the additional nonresponse follow-
up costs due to the lack of collection of the entire census questionnaire over
the telephone. Also, a possible experiment that should be considered is
to sample the callers and ask those sampled if they would mind providing
their information at that time by telephone to better estimate the additional
resources required.
Recommendation 11: The Census Bureau should strongly con-
sider, for the 2010 census, explicit encouragement of the collec-
tion of all data on the census questionnaire for people using Tele-
phone Questionnaire Assistance. In addition, the Census Bureau
should collect sufficient information to estimate the percentage
of callers to Telephone Questionnaire Assistance who did not ul-
timately send back their census questionnaires. This would pro-
vide an estimate of the additional costs of nonresponse follow-
up due to the failure to collect the entire census questionnaire
for those cases. The Census Bureau should also consider carry-
ing out an experiment whereby a sample of callers to Telephone
Questionnaire Assistance are asked whether they would mind
providing their full information to better estimate the additional
resources required as a result of expanding Telephone Question-
naire Assistance in this way.
In conclusion, the panel is enthusiastic about the opportunity to collabo-
rate with the Census Bureau on its plans for selecting and designing produc-
tive experiments and evaluations in conjunction with the 2010 census and,
more broadly, a more productive research program overall. The Census Bu-
reau has a very proud history of innovation, including the development of
punch card machines, the first nonmilitary application of computers, sur-
vey sampling, hot-deck imputation, FOSDIC (Film Optical Sensing Device
for Input to Computers), to name a few, and we hope to help continue this
important tradition.
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