GOAL 2: Create food and beverage environments that ensure that healthy food and beverage options are the routine, easy choice.


Governments and decision makers in the business community/private sector1 should make a concerted effort to reduce unhealthy food and beverage options2 and substantially increase healthier food and beverage options at affordable, competitive prices.

Strategy 2-1: Adopt Policies and Implement Practices to Reduce Overconsumption of Sugar-Sweetened Beverages

Decision makers in the business community/private sector, in nongovernmental organizations, and at all levels of government should adopt comprehensive strategies to reduce overconsumption of sugar-sweetened beverages.3

For schools and other locations where children and adolescents are cared for, potential actions include

  prohibiting access to sugar-sweetened beverages;

  providing a variety of beverage options that are competitively priced and are recommended by and included in the Dietary Guidelines for Americans; and

  making clean, potable water available.

For the business community/private sector, nongovernmental organizations, and governments, potential actions include


1 The business community/private sector includes private employers and privately owned and/or operated locations frequented by the public, such as movie theaters, shopping centers, sporting and entertainment venues, bowling alleys, and other recreational/entertainment facilities.

2 Although there is no consensus on the definition of “unhealthy” foods/beverages, the term refers in this report to foods and beverages that are calorie-dense and low in naturally occurring nutrients. Such foods and beverages contribute little fiber and few essential nutrients and phytochemicals, but contain added fats, sweeteners, sodium, and other ingredients. Unhealthy foods and beverages displace the consumption of foods recommended in the Dietary Guidelines for Americans and may lead to the development of obesity.

3 Sugar-sweetened beverages are defined to include all beverages containing added caloric sweeteners, including, but not limited to, sugar- or otherwise calorically sweetened regular sodas, less than 100 percent fruit drinks, energy drinks, sports drinks, and ready-to-drink teas and coffees.

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