making clean, potable water readily available in public places, worksites, and recreation areas;

  making a variety of beverage options that are competitively priced readily available in public places, worksites, and recreation areas;

  implementing fiscal policies aimed at reducing overconsumption of sugar-sweetened beverages through (1) pricing and other incentives to make healthier beverage options recommended by the Dietary Guidelines for Americans more affordable and, for governments, (2) substantial and specific excise taxes on sugar-sweetened beverages (e.g., cents per ounce of liquid, cents per teaspoon of added sugar), with the revenues being dedicated to obesity prevention programs;

  supporting the work of community groups and coalitions to educate the public about the risks associated with overconsumption of sugar-sweetened beverages; and

  developing social marketing campaigns aimed at reducing overconsumption of sugar-sweetened beverages.

For the food and beverage industry, potential actions include

  developing and promoting a variety of beverage options for consumers, including a range of healthy beverage options, beverages with reduced sugar content, and smaller portion sizes (e.g., 8-ounce containers).

For health care providers such as physicians, dentists, registered dietitians, and nurses, potential actions include

  performing routine screening regarding overconsumption of sugar-sweetened beverages and counseling on the health risks associated with consumption of these beverages.

Strategy 2-2: Increase the Availability of Lower-Calorie and Healthier Food and Beverage Options for Children in Restaurants

Chain and quick-service restaurants should substantially reduce the number of calories served to children and substantially expand the number of affordable and competitively priced healthier options available for parents to choose from in their facilities.



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