D

Workshop and Panel Public Sessions

MARKETING APPROACHES PANEL

January 13, 2011

Irvine, CA

Panel Goals:

1. Explore the progress in meeting the goals set forth in the 2006 Institute of Medicine’s (IOM’s) Food Marketing to Children and Youth: Threat or Opportunity?

2. Identify key food and beverage marketing approaches that can accelerate progress in preventing obesity.

OVERVIEW

Ellen Wartella, Northwestern University

RESEARCH

Jerome Williams, Rutgers Business School-Newark and New Brunswick

Kathryn Montgomery and Jeff Chester, American University and Center for Digital Democracy

Kelly Brownell, Rudd Center for Food Policy and Obesity, Yale University



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D Workshop and Panel Public Sessions MARKETING APPROACHES PANEL January 13, 2011 Irvine, CA Panel Goals: 1. Explore the progress in meeting the goals set forth in the 2006 Institute of Medicine’s (IOM’s) Food Marketing to Children and Youth: Threat or Opportunity? 2. Identify key food and beverage marketing approaches that can accelerate progress in preventing obesity. OVERVIEW Ellen Wartella, Northwestern University RESEARCH Jerome Williams, Rutgers Business School-Newark and New Brunswick Kathryn Montgomery and Jeff Chester, American University and Center for Digital Democracy Kelly Brownell, Rudd Center for Food Policy and Obesity, Yale University 447

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SELF-REGULATION Elaine Kolish, Children’s Food and Beverage Advertising Initiative (CFBAI) Lisa Gable, Healthy Weight Commitment Foundation (HWCF) Bill Dietz, Centers for Disease Control and Prevention (CDC) CASE STUDIES IN IMPLEMENTING COMPREHENSIVE OBESITY PREVENTION PLANS PANEL March 23, 2011 Irvine, CA Panel Goals: 1. Hear first-hand accounts from state and local governments and community organizations that have developed and implemented obesity prevention initiatives. 2. Explore the successes, failures, and challenges that groups and individuals have encountered in their efforts. 3. Gain insights that may be useful in selecting recommendations to accelerate progress in obesity prevention. Susan Combs, Texas Comptroller of Public Accounts America Bracho, Executive Director, Latino Health Access Anthony Iton, Senior Vice President, Healthy Communities, The California Endowment Tom Farley, Commissioner, New York City Department of Health and Mental Hygiene Karl Dean, Mayor, The Metropolitan Government of Nashville and Davidson County Accelerating Progress in Obesity Prevention 448

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WORKSHOP ON MEASUREMENT STRATEGIES FOR ACCELERATING PROGRESS IN OBESITY PREVENTION*1 March 23-24, 2011 Irvine, CA Workshop Purpose: 1. Explore and understand the ways that measurement techniques, strate- gies, and data sources can impede and or promote acceleration of progress toward prevention of obesity. 2. Understand what additional knowledge regarding assessments of environ- ments and policies is needed to measure progress of obesity prevention. PANEL I: The Physical Activity, Inactivity, and Built Environments: Current and Potential Sources of Measures for Assessing Progress in Obesity Prevention James F. Sallis, San Diego State University Christine Hoehner, Washington University PANEL II: The Food and Nutrition Environments: Current and Potential Sources of Measures for Assessing Progress in Obesity Prevention Karen Glanz, University of Pennsylvania Susan M. Krebs-Smith, National Cancer Institute PANEL III: Cross-Cutting Issues: Current and Potential Sources of Measures for Assessing Progress in Obesity Prevention Robert M. Malina, University of Texas at Austin and Tarleton State University Robin McKinnon, National Cancer Institute Roland Sturm, RAND Corporation *Measuring Progress in Obesity Prevention: Workshop Report can be accessed at http://www.nap.edu. 449 Appendix D

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PANEL IV: Marketing and Industry Measures and Evaluations Victoria Rideout, VJR Consulting Shu Wen Ng, University of North Carolina at Chapel Hill Robert C. Hornik, University of Pennsylvania PANEL V: State and Community Reach Maya Rockeymoore, Global Policy Solutions and Leadership for Healthy Communities Laura Kettel Khan, Centers for Disease Control and Prevention Amy A. Eyler, Washington University, St. Louis Jamie Chriqui, University of Illinois at Chicago Brian Cole, University of California, Los Angeles PANEL VI: Disparities and Measurement Sarah Samuels, Samuels & Associates Carlos J. Crespo, Portland State University Sonya Grier, American University CLOSING SESSION: Themes of the Workshop and Next Steps Robin McKinnon, National Cancer Institute PANEL ON FARM AND FOOD POLICY: RELATIONSHIP TO OBESITY PREVENTION May 19, 2011 Washington, DC Panel Goals: 1. Learn about the current policy and political context surrounding farm and food policies. 2. Explore stakeholder perspectives on the role of agricultural policy and practices and food manufacturer and retailer decision making in obesity prevention. Accelerating Progress in Obesity Prevention 450

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3. Gain insights that may be useful in determining committee recommenda- tions on accelerating progress in obesity prevention. INTRODUCTORY SPEAKER: Legislative perspectives on obesity in farm and health policies: What lies ahead in Congress? Eric Olsen, Feeding America PANEL I: U.S. Agricultural Policies and Their Influence on Obesity: What Do We Know? Daryll Ray, University of Tennessee Helen Jensen, Iowa State University PANEL II: Food Procurement and Obesity Prevention Kate Rogers, H-E-B Andrea B. Thomas, Walmart PANEL III: Perspectives on Farm and Health Issues Linda Barnes, Marshalltown Community College Doug Sombke, South Dakota Farmers Union CLOSING SPEAKER: Obesity and Farm and Food Policy in the Current Political Context Jerry Hagstrom, The Hagstrom Report 451 Appendix D

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