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CONTENTS 1 SUMMARY 7 CHAPTER ONE INTRODUCTION Project Background and Objectives, 7 Technical Approach to the Project, 7 Report Organization, 8 9 CHAPTER TWO LITERATURE REVIEW Underlying Technology, 9 Mobile Device Technology, 11 Characteristics of the Mobile Information, 13 Resources Required to Provide Mobile Services, 16 Contribution of Mobile Messaging to an Overall Agency Communications Strategy, 17 22 CHAPTER THREE CHARACTERISTICS OF UNDERLYING TECHNOLOGY, MOBILE TECHNOLOGY, AND MOBILE INFORMATION Underlying Technology and Real-Time Mobile Message Types, 22 Mobile Technology, 23 Characteristics of Real-Time Information Provided on Mobile Devices, 27 31 CHAPTER FOUR RESOURCE REQUIREMENTS 33 CHAPTER FIVE CONTRIBUTION OF MOBILE MESSAGING TO AGENCY COMMUNICATIONS STRATEGY 38 CHAPTER SIX CASE STUDIES Tri-County Metropolitan Transportation District of Oregon (Portland, OR), 38 Bay Area Rapid Transit District (Oakland, CA), 40 LeeTran (Lee County/Fort Myers, FL), 44 Transport for London (London, United Kingdom), 45 48 CHAPTER SEVEN FINDINGS, LESSONS LEARNED, AND CONCLUSIONS Summary of Project Scope, 48 Project Findings, 48 Lessons Learned, 50 Conclusions, 51 Suggestions for Future Study, 53 54 REFERENCES 58 APPENDIX A BIBLIOGRAPHY 61 APPENDIX B SURVEY QUESTIONNAIRE 73 APPENDIX C LIST OF AGENCIES RESPONDING TO THE SURVEY 76 APPENDIX D ADDITIONAL INFORMATION