National Academies Press: OpenBook

Methods of Rider Communication (2006)

Chapter: Front Matter

Page i
Suggested Citation:"Front Matter." National Academies of Sciences, Engineering, and Medicine. 2006. Methods of Rider Communication. Washington, DC: The National Academies Press. doi: 10.17226/13963.
×
Page R1
Page ii
Suggested Citation:"Front Matter." National Academies of Sciences, Engineering, and Medicine. 2006. Methods of Rider Communication. Washington, DC: The National Academies Press. doi: 10.17226/13963.
×
Page R2
Page iii
Suggested Citation:"Front Matter." National Academies of Sciences, Engineering, and Medicine. 2006. Methods of Rider Communication. Washington, DC: The National Academies Press. doi: 10.17226/13963.
×
Page R3
Page iv
Suggested Citation:"Front Matter." National Academies of Sciences, Engineering, and Medicine. 2006. Methods of Rider Communication. Washington, DC: The National Academies Press. doi: 10.17226/13963.
×
Page R4
Page v
Suggested Citation:"Front Matter." National Academies of Sciences, Engineering, and Medicine. 2006. Methods of Rider Communication. Washington, DC: The National Academies Press. doi: 10.17226/13963.
×
Page R5
Page vi
Suggested Citation:"Front Matter." National Academies of Sciences, Engineering, and Medicine. 2006. Methods of Rider Communication. Washington, DC: The National Academies Press. doi: 10.17226/13963.
×
Page R6

Below is the uncorrected machine-read text of this chapter, intended to provide our own search engines and external engines with highly rich, chapter-representative searchable text of each book. Because it is UNCORRECTED material, please consider the following text as a useful but insufficient proxy for the authoritative book pages.

TRANSPORTATION RESEARCH BOARD WASHINGTON, D.C. 2006 www.TRB.org T R A N S I T C O O P E R A T I V E R E S E A R C H P R O G R A M TCRP SYNTHESIS 68 Research Sponsored by the Federal Transit Administration in Cooperation with the Transit Development Corporation SUBJECT AREAS Public Transit Methods of Rider Communication A Synthesis of Transit Practice CONSULTANT CAROL L. SCHWEIGER TranSystems Corporation Medford, Massachusetts

TRANSIT COOPERATIVE RESEARCH PROGRAM The nation’s growth and the need to meet mobility, environ- mental, and energy objectives place demands on public transit systems. Current systems, some of which are old and in need of upgrading, must expand service area, increase service frequency, and improve efficiency to serve these demands. Research is nec- essary to solve operating problems, to adapt appropriate new technologies from other industries, and to introduce innovations into the transit industry. The Transit Cooperative Research Pro- gram (TCRP) serves as one of the principal means by which the transit industry can develop innovative near-term solutions to meet demands placed on it. The need for TCRP was originally identified in TRB Special Report 213—Research for Public Transit: New Directions, pub- lished in 1987 and based on a study sponsored by the Federal Transit Administration (FTA). A report by the American Public Transportation Association (APTA), Transportation 2000, also recognized the need for local, problem-solving research. TCRP, modeled after the longstanding and successful National Coopera- tive Highway Research Program, undertakes research and other technical activities in response to the needs of transit service provid- ers. The scope of TCRP includes a variety of transit research fields including planning, service configuration, equipment, fa- cilities, operations, human resources, maintenance, policy, and ad- ministrative practices. TCRP was established under FTA sponsorship in July 1992. Proposed by the U.S. Department of Transportation, TCRP was authorized as part of the Intermodal Surface Transportation Effi- ciency Act of 1991 (ISTEA). On May 13, 1992, a memorandum agreement outlining TCRP operating procedures was executed by the three cooperating organizations: FTA, the National Academy of Sciences, acting through the Transportation Research Board (TRB); and the Transit Development Corporation, Inc. (TDC), a nonprofit educational and research organization established by APTA. TDC is responsible for forming the independent govern- ing board, designated as the TCRP Oversight and Project Selec- tion (TOPS) Committee. Research problem statements for TCRP are solicited periodi- cally but may be submitted to TRB by anyone at any time. It is the responsibility of the TOPS Committee to formulate the re- search program by identifying the highest priority projects. As part of the evaluation, the TOPS Committee defines funding levels and expected products. Once selected, each project is assigned to an expert panel, ap- pointed by TRB. The panels prepare project statements (requests for proposals), select contractors, and provide technical guidance and counsel throughout the life of the project. The process for developing research problem statements and selecting research agencies has been used by TRB in managing cooperative re- search programs since 1962. As in other TRB activities, TCRP project panels serve voluntarily without compensation. Because research cannot have the desired impact if products fail to reach the intended audience, special emphasis is placed on disseminating TCRP results to the intended end users of the re- search: transit agencies, service providers, and suppliers. TRB provides a series of research reports, syntheses of transit practice, and other supporting material developed by TCRP research. APTA will arrange for workshops, training aids, field visits, and other activities to ensure that results are implemented by urban and rural transit industry practitioners. The TCRP provides a forum where transit agencies can coop- eratively address common operational problems. The TCRP results support and complement other ongoing transit research and train- ing programs. TCRP SYNTHESIS 68 Price $35.00 Project J-7, Topic SB-14 ISSN 1073-4880 ISBN 0-309-09777-0 Library of Congress Control Number 2006935403 © 2006 Transportation Research Board COPYRIGHT PERMISSION Authors herein are responsible for the authenticity of their materials and for obtaining written permissions from publishers or persons who own the copyright to any previously published or copyrighted material used herein. Cooperative Research Programs (CRP) grants permission to reproduce material in this publication for classroom and not-for-profit purposes. Permission is given with the understanding that none of the material will be used to imply TRB, AASHTO, FAA, FHWA, FMCSA, FTA, or Transit Development Corporation endorsement of a particular product, method, or practice. It is expected that those reproducing the material in this document for educational and not-for-profit uses will give appropriate acknowledgment of the source of any reprinted or reproduced material. For other uses of the material, request permission from CRP. NOTICE The project that is the subject of this report was a part of the Transit Coop- erative Research Program conducted by the Transportation Research Board with the approval of the Governing Board of the National Research Coun- cil. Such approval reflects the Governing Board’s judgment that the project concerned is appropriate with respect to both the purposes and resources of the National Research Council. The members of the technical advisory panel selected to monitor this project and to review this report were chosen for recognized scholarly com- petence and with due consideration for the balance of disciplines appropri- ate to the project. The opinions and conclusions expressed or implied are those of the research agency that performed the research, and while they have been accepted as appropriate by the technical panel, they are not nec- essarily those of the Transportation Research Board, the Transit Develop- ment Corporation, the National Research Council, or the Federal Transit Administration of the U.S. Department of Transportation. Each report is reviewed and accepted for publication by the technical panel according to procedures established and monitored by the Trans- portation Research Board Executive Committee and the Governing Board of the National Research Council. The Transportation Research Board of The National Academies, the Transit Development Corporation, the National Research Council, and the Federal Transit Administration (sponsor of the Transit Cooperative Research Program) do not endorse products or manufacturers. Trade or manufacturers’ names appear herein solely because they are considered essential to the clarity and completeness of the project reporting. Published reports of the TRANSIT COOPERATIVE RESEARCH PROGRAM are available from: Transportation Research Board Business Office 500 Fifth Street, NW Washington, DC 20001 and can be ordered through the Internet at http://www.national-academies.org/trb/bookstore Printed in the United States of America

The National Academy of Sciences is a private, nonprofit, self-perpetuating society of distinguished schol- ars engaged in scientific and engineering research, dedicated to the furtherance of science and technology and to their use for the general welfare. On the authority of the charter granted to it by the Congress in 1863, the Academy has a mandate that requires it to advise the federal government on scientific and techni- cal matters. Dr. Ralph J. Cicerone is president of the National Academy of Sciences. The National Academy of Engineering was established in 1964, under the charter of the National Acad- emy of Sciences, as a parallel organization of outstanding engineers. It is autonomous in its administration and in the selection of its members, sharing with the National Academy of Sciences the responsibility for advising the federal government. The National Academy of Engineering also sponsors engineering programs aimed at meeting national needs, encourages education and research, and recognizes the superior achieve- ments of engineers. Dr. William A. Wulf is president of the National Academy of Engineering. The Institute of Medicine was established in 1970 by the National Academy of Sciences to secure the services of eminent members of appropriate professions in the examination of policy matters pertaining to the health of the public. The Institute acts under the responsibility given to the National Academy of Sciences by its congressional charter to be an adviser to the federal government and, on its own initiative, to identify issues of medical care, research, and education. Dr. Harvey V. Fineberg is president of the Institute of Medicine. The National Research Council was organized by the National Academy of Sciences in 1916 to associate the broad community of science and technology with the Academy’s purposes of furthering knowledge and advising the federal government. Functioning in accordance with general policies determined by the Acad- emy, the Council has become the principal operating agency of both the National Academy of Sciences and the National Academy of Engineering in providing services to the government, the public, and the scientific and engineering communities. The Council is administered jointly by both the Academies and the Institute of Medicine. Dr. Ralph J. Cicerone and Dr. William A. Wulf are chair and vice chair, respectively, of the National Research Council. The Transportation Research Board is a division of the National Research Council, which serves the National Academy of Sciences and the National Academy of Engineering. The Board’s mission is to promote innovation and progress in transportation through research. In an objective and interdisciplinary setting, the Board facilitates the sharing of information on transportation practice and policy by researchers and practitioners; stimulates research and offers research management services that promote technical excellence; provides expert advice on transportation policy and programs; and disseminates research results broadly and encourages their implementation. The Board’s varied activities annually engage more than 5,000 engineers, scientists, and other transportation researchers and practitioners from the public and private sectors and academia, all of whom contribute their expertise in the public interest. The program is supported by state transportation departments, federal agencies including the component administrations of the U.S. Department of Transportation, and other organizations and individuals interested in the development of transportation. www.TRB.org www.national-academies.org The National Academy of Sciences is a private, nonprofit, self-perpetuating society of distinguished schol- ars engaged in scientific and engineering research, dedicated to the furtherance of science and technology and to their use for the general welfare. On the authority of the charter granted to it by the Congress in 1863, the Academy has a mandate that requires it to advise the federal government on scientific and techni- cal matters. Dr. Ralph J. Cicerone is president of the National Academy of Sciences. The National Academy of Engineering was established in 1964, under the charter of the National Acad- emy of Sciences, as a parallel organization of outstanding engineers. It is autonomous in its administration and in the selection of its members, sharing with the National Academy of Sciences the responsibility for advising the federal government. The National Academy of Engineering also sponsors engineering programs aimed at meeting national needs, encourages education and research, and recognizes the superior achieve- ments of engineers. Dr. William A. Wulf is president of the National Academy of Engineering. The Institute of Medicine was established in 1970 by the National Academy of Sciences to secure the services of eminent members of appropriate professions in the examination of policy matters pertaining to the health of the public. The Institute acts under the responsibility given to the National Academy of Sciences by its congressional charter to be an adviser to the federal government and, on its own initiative, to identify issues of medical care, research, and education. Dr. Harvey V. Fineberg is president of the Institute of Medicine. The National Research Council was organized by the National Academy of Sciences in 1916 to associate the broad community of science and technology with the Academy’s purposes of furthering knowledge and advising the federal government. Functioning in accordance with general policies determined by the Acad- emy, the Council has become the principal operating agency of both the National Academy of Sciences and the National Academy of Engineering in providing services to the government, the public, and the scientific and engineering communities. The Council is administered jointly by both the Academies and the Institute of Medicine. Dr. Ralph J. Cicerone and Dr. William A. Wulf are chair and vice chair, respectively, of the National Research Council. The Transportation Research Board is a division of the National Research Council, which serves the National Academy of Sciences and the National Academy of Engineering. The Board’s mission is to promote innovation and progress in transportation through research. In an objective and interdisciplinary setting, the Board facilitates the sharing of information on transportation practice and policy by researchers and practitioners; stimulates research and offers research management services that promote technical excellence; provides expert advice on transportation policy and programs; and disseminates research results broadly and encourages their implementation. The Board’s varied activities annually engage more than 5,000 engineers, scientists, and other transportation researchers and practitioners from the public and private sectors and academia, all of whom contribute their expertise in the public interest. The program is supported by state transportation departments, federal agencies including the component administrations of the U.S. Department of Transportation, and other organizations and individuals interested in the development of transportation. www.TRB.org www.national-academies.org

TCRP COMMITTEE FOR PROJECT J-7 CHAIR FRANK T. MARTIN PBS&J, Tallahassee, FL MEMBERS DEBRA W. ALEXANDER Capital Area Transportation Authority, Lansing, MI DWIGHT FERRELL Capital Metropolitan Transportation Authority, Austin, TX MARK W. FURHMANN Metro Transit, Minneapolis, MN ROBERT H. IRWIN Consultant, Calgary, AB, Canada DONNA KELSAY San Joaquin Regional Transit District, Stockton, CA PAUL J. LARROUSSE National Transit Institute, New Brunswick, NJ WADE LAWSON South Jersey Transportation Authority, Atlantic City, NJ DAVID A. LEE Connecticut Transit, Hartford, CT DAVID PHELPS Consultant, Moneta, VA HAYWARD M. SEYMORE, III Q Straint, University Place, WA PAM WARD Ottumwa Transit Authority, Ottumwa, IA JOEL R. WASHINGTON Washington Metropolitan Area Transit Authority, Washington, DC FTA LIAISON KAREN FACEN Federal Highway Administration TRB LIAISON PETER SHAW Transportation Research Board COOPERATIVE RESEARCH PROGRAM STAFF ROBERT J. REILLY, Director, Cooperative Research Programs CHRISTOPHER W. JENKS, Manager, TCRP EILEEN DELANEY, Director of Publications TCRP SYNTHESIS STAFF STEPHEN R. GODWIN, Director for Studies and Special Programs JON WILLIAMS, Manager, Synthesis Studies GAIL STABA, Senior Program Officer DONNA L. VLASAK, Senior Program Officer DON TIPPMAN, Editor CHERYL Y. KEITH, Senior Secretary TOPIC PANEL TUNDE BALVANYOS, Pace Suburban Bus HOWARD P. BENN, Montgomery County (MD) Transit JOSEPH FRANZ, Concept2 Solution DENNIS P. HINEBAUGH, University of South Florida Center for Urban Transportation Research TOBY OLSON, Washington State Governor’s Committee on Disability Issues and Employment PETER SHAW, Transportation Research Board G. CHRISTOPHER WHITE, Ann Arbor Transportation Authority WILLIAM B. MENCZER, Federal Transit Administration (Liaison)

Transit administrators, engineers, and researchers often face problems for which in- formation already exists, either in documented form or as undocumented experience and practice. This information may be fragmented, scattered, and unevaluated. As a conse- quence, full knowledge of what has been learned about a problem may not be brought to bear on its solution. Costly research findings may go unused, valuable experience may be overlooked, and due consideration may not be given to recommended practices for solv- ing or alleviating the problem. There is information on nearly every subject of concern to the transit industry. Much of it derives from research or from the work of practitioners faced with problems in their day-to-day work. To provide a systematic means for assembling and evaluating such use- ful information and to make it available to the entire transit community, the Transit Co- operative Research Program Oversight and Project Selection (TOPS) Committee author- ized the Transportation Research Board to undertake a continuing study. This study, TCRP Project J-7, “Synthesis of Information Related to Transit Problems,” searches out and synthesizes useful knowledge from all available sources and prepares concise, documented reports on specific topics. Reports from this endeavor constitute a TCRP re- port series, Synthesis of Transit Practice. This synthesis series reports on current knowledge and practice, in a compact format, without the detailed directions usually found in handbooks or design manuals. Each re- port in the series provides a compendium of the best knowledge available on those meas- ures found to be the most successful in resolving specific problems. FOREWORD By Staff Transportation Research Board This synthesis will be of interest to transit planners and managers and to those who work with them, who strive to build new ridership and retain existing riders by providing high- quality customer service. It documents effective methods of communicating with transit customers in a variety of situations. The state of the practice in transit agency communica- tions with customers is discussed, using the following five dimensions as a way of deter- mining what constitutes successful communication: (1) who an agency is communicating with and where they are located; (2) content, form, and accessibility of communication; (3) communication timing and frequency; (4) communication dissemination media; and (5) capital and operating costs associated with communication. This synthesis also offers infor- mation from transit agencies about how they determine the effectiveness of their commu- nications and lessons learned in developing communications programs and providing communications by electronic means. This report includes a literature review that revealed a wealth of information on the sub- ject of rider communication. Literature focusing on the use of electronic media to dissem- inate communication was also plentiful, covering both U.S. and international studies. Survey information from 33 transit agencies is presented, covering such fundamental ele- ments of communicating with riders as communication characteristics, types of riders receiving communication, dissemination media and access methods, and costs associated with communication. Interviews with key personnel at agencies considered to have innov- ative methods of communicating are included, as well as case studies from five transit agen- cies offering detailed program information. Carol L. Schweiger, TranSystems Corporation, Medford, Massachusetts, collected and syn- thesized the information and wrote the paper, under the guidance of a panel of experts in the subject area. The members of the Topic Panel are acknowledged on the preceding page. This synthesis is an immediately useful document that records the practices that were acceptable within the limitations of the knowledge available at the time of its preparation. As progress in research and practice continues, new knowledge will be added to that now at hand. PREFACE

CONTENTS 1 SUMMARY 5 CHAPTER ONE INTRODUCTION Project Background and Objectives, 5 Technical Approach to Project, 5 Report Organization, 5 7 CHAPTER TWO LITERATURE REVIEW Riders’ Communication Needs, 7 Transit Agency Communication Approaches and Market Research, 14 20 CHAPTER THREE CHARACTERISTICS OF COMMUNICATING WITH RIDERS Communication Types and Frequency of Dissemination, 20 Communication Dissemination Media, 22 25 CHAPTER FOUR COMMUNICATION COSTS 27 CHAPTER FIVE EFFECTIVENESS OF RIDER COMMUNICATION TECHNIQUES Examples of the Use of Technology, 27 Communications Effectiveness, 27 Communications Effect on Riders, 29 30 CHAPTER SIX EXAMPLES OF COMMUNICATING WITH RIDERS Communication and Marketing Campaigns, 30 Case Studies, 32 43 CHAPTER SEVEN CONCLUSIONS 46 REFERENCES 48 BIBLIOGRAPHY 51 ABBREVIATIONS AND ACRONYMS 52 APPENDIX A SURVEY QUESTIONNAIRE 60 APPENDIX B LIST OF AGENCIES RESPONDING TO THE SURVEY 62 APPENDIX C GOOD PRACTICE CARDS FROM THE MINISTRY OF TRANSPORT AND COMMUNICATIONS OF FINLAND

Next: Summary »
Methods of Rider Communication Get This Book
×
MyNAP members save 10% online.
Login or Register to save!
Download Free PDF

TRB's Transit Cooperative Research Program (TCRP) Synthesis 68: Methods of Rider Communication examines methods of communicating with transit customers in a variety of situations. The report explores the state of the practice in transit agency communications with customers, investigates how transit agencies determine the effectiveness of their communications activities, and reviews lessons learned in developing communications programs and communicating by electronic means.

  1. ×

    Welcome to OpenBook!

    You're looking at OpenBook, NAP.edu's online reading room since 1999. Based on feedback from you, our users, we've made some improvements that make it easier than ever to read thousands of publications on our website.

    Do you want to take a quick tour of the OpenBook's features?

    No Thanks Take a Tour »
  2. ×

    Show this book's table of contents, where you can jump to any chapter by name.

    « Back Next »
  3. ×

    ...or use these buttons to go back to the previous chapter or skip to the next one.

    « Back Next »
  4. ×

    Jump up to the previous page or down to the next one. Also, you can type in a page number and press Enter to go directly to that page in the book.

    « Back Next »
  5. ×

    To search the entire text of this book, type in your search term here and press Enter.

    « Back Next »
  6. ×

    Share a link to this book page on your preferred social network or via email.

    « Back Next »
  7. ×

    View our suggested citation for this chapter.

    « Back Next »
  8. ×

    Ready to take your reading offline? Click here to buy this book in print or download it as a free PDF, if available.

    « Back Next »
Stay Connected!