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OCR for page 78
IMPROVING ENGINEERING DESIGN: Designing for Competitive Advantage Appendix B Course Outline for Contemporary Engineering * * Preliminary draft developed by Dr. Joel Spira, Lutron Electronics Company, Coopersburg, PA. January 6, 1990. The Engineer's Environment/Engineering Practice: “What The Practicing Engineer Must Deal With In Today's Environment.” List of Topics Design Philosophy of Design Manufacturability User-Friendly Presentation to Operator Worst Case Testing Reliability Aesthetics/Appearance/Industrial Design Cost vs. Pricing Utility Product Design Appropriateness to Market International Considerations Standards: Safety & Industry Legal Product Liability Environmental/Pollution Contracts Ethics
OCR for page 79
IMPROVING ENGINEERING DESIGN: Designing for Competitive Advantage Intellectual Property Importance of Intellectual Property (I.P.) Patents Trade Secrets Copyrights International Trademarks Six Significant Cases of I.P. Economics Keynesian Supply Side Inflation Interest Rates Business Cycles Industry Cycles Recession/Boom International Currency Rates/Consequences Marketing Quality, Price, Delivery Size and Definition of Markets Distribution Creation of New Markets Creation of New Goods and Services Sales Service Pricing International Demographics Quality Garvin - Define Contribution of: Deming Juran, Crosby Japanese Statistical Quality Control
OCR for page 80
IMPROVING ENGINEERING DESIGN: Designing for Competitive Advantage Financial What a P & L looks like/means What a Balance Sheet looks like/means Capital Formation Cost Accounting Cost Control Technology & Science (T & S) Brief History of T & S since 1900 Brief History of T & S since World War II Current T & S issues and consequences U.S. T & S vs. Europe and Asia Manufacturing Relationship to: Quality Design Cost Delivery Flexibility to Market Forces Domestic vs. Offshore Impact of the Computer Assembly Materials Control CAD/CAM Marketing Relation to Manufacturing Flexible Specialization (Pioro-Sabel) Niche (short run) vs. General Market (high volume, low cost) New Character of the Work Force (More educated and skilled and also less educated and skilled) New Materials and Manufacturing Techniques Manufacturing and Purchasing is now an international worldwide operation
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