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The following HTML text is provided to enhance online readability. Many aspects of typography translate only awkwardly to HTML. Please use the page image as the authoritative form to ensure accuracy. Page 104
4 TOBACCO ADVERTISING |
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| Introduction: Maintaining the Market | |
| Shifting Trends in Tobacco Marketing | |
| Promoting Tobacco Use to Consumers | |
| Inhibiting Opposition to Tobacco Use | |
| The Tobacco Market and Market Segmentation | |
| Tobacco: A Mature and a Growth Market | |
| Market Segmentation to Reach Youths | |
| The Appeal of Tobacco Ads to Children and Youths | |
| Psychosocial Mechanisms Through Which Advertising Influences the | |
| Themes and Images | |
| Critical Assessment of Studies on Advertising Recall, Advertising | |
| Studies of Advertising Recall | |
| Econometric Studies of the Relationship Between Advertising | |
| Studies of the Effects of Advertising Bans | |
| Rationale for Restrictions | |
| Recommendations | |
| Policy Recommendations | |
| Research Recommendations | |
| References |
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Page 104 |
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