FIGURE 2 Greenness by segment of Japanese population (in percent), 1993. SOURCE: Green Marketing Institute, 1994.
The National Academies of Sciences, Engineering, and Medicine 500 Fifth St. N.W. | Washington, D.C. 20001
"Consumer Perceptions of Environmentalism in the Triad."
The Industrial Green Game: Implications for Environmental Design and Management.
Washington, DC: The National Academies Press, 1997.
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