SUMMARY OF EMPIRICAL STUDIES OF HIV PREVENTION MASS MEDIA CAMPAIGNS

 

 

 

 

Outcome Measureb

 

 

Country

Study

Populationa

Primary Channel

Knowledge

Attitude

Behavior

Other

U.S.

Woods et al., 1991

General

TV, radio

 

 

 

Dollar value of donated airtime

 

Keiser, 1991

General

TV, radio

 

 

 

Media Coverage

 

Gerbert and Maguire, 1989

General

Mailing

 

 

 

Recall of exposure to ANM

 

Snyder, 1991

General

Mailing

+/o

o

o

Perceived risk

 

Caron et al., 1992

College students

TV, radio

 

+

+

 

 

Gentry and Jorgensen, 1991

General

TV, radio

 

 

 

Dollar value of donated airtime

 

Bryce et al., 1990

General, Injecting drug users

Mass media

 

 

+

Seek information, obtain services

Australia

Rigby et al., 1989

General

TV

o

o

 

 

 

Bray et al., 1991

General

TV

o

o

 

Anxiety

 

Ross et al., 1990

General

TV

 

+

 

 

 

Ross and Carson, 988

General

Mass media

 

+

 

 

Brazil

Fox and Cortes, 1992

Urban adults

 

+

 

 

Awareness, concern, perceived risk



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