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~7
the comparability of effect sizes. Thus the question becomes, "Do the studies
obtain effect sizes of similar nonzero magnitude?" rather than "Do the studies
all obtain statistically significant results?" Defining replication in terms
of similarity of effect sizes would obviate arguments over whether a study
that obtained a ~=.06 was or was not a successful replication (Nelson,
Rosenthal, & Rosnow, in press; Rosenthal, in press).
Suggestions for Future Research
Expectancy Control Designs
Throughout this paper, we have offered our opinion on the extent to which
interpersonal expectancy effects may be responsible for the results of studies
on various human performance technologies. Our approach has been necessarily
speculative, as very few of these studies directly addressed the possibility
that expectancy effects might be an important cause of the results. We have
pointed out factors that lead us to believe that expectancy effects may have
been occurring in several cases, but we were not present at the time the
studies were conducted, and we do not have videotapes of the sessions. All we
can conclude on the basis of the information available to us is that
expectancy effects could have happened; we do not know that they did.
However, we can make suggestions for designing future studies that would
not only assess whether an expectancy effect was present but also would allow
the direct comparison of the magnitude of expectancy ef fects versus the
phenomenon of interest. This is accomplished through the use of an expectancy
control design (Rosenthal, 1966; Rosenthal & Rosnow, 19841. In this design,
experimenter expectancy becomes a second independent variable that is
systematically varied along with the variable of theoretical interest. It is
easiest to explain this design with a concrete example ~ and we will use as our
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illustration a study by Burnham (1966). Burnham was interested in the effects
of lesions on the learning performance of rats. Half of a sample of 23 rats
were given brain lesions, and the rest of the rats underwent "sham" surgery.
The unique aspect of the study was that eperimenter expectancies were also
manipulated by labelling the rats as lesioned or unlesioned, so that half the
time the label inaccurately described the true state of the rat. In other
words, half of the rats labelled "lesioned" were actually unlesioned, and half
of the rats labelled "unlesioned" were actually lesioned. Results showed a
main effect of lesioning such that unlesioned rats performed better on the
maze task, an unsurprising result. More astonishing was the fact that the main
effect for expectancy was just as large as the effect for lesioning, so that
rats who were thought to be unlesioned performed better than rats who were
thought to be lesioned.
The primary advantage of the expectancy control design is that it allows
the direct comparison of the independent effects of expectancy and treatment
manipulation on the dependent measure. Analogous expectancy control designs
could easily be used in research on the human performance technologies
described in this paper. For example, experiments in the area of
neurolinguistic programming on predicate matching could easily adopt an
expectancy control design. This would entail manipulating the counselors'
expectations that they would be interacting with a client who was matched or
unmatched with respect to their Preferred Representational System (PRS). Half
of the time, however, the counselor's expectation would be the opposite of the
actual state (matched or unmatched) of the subject. The effect of counselor
expectancy could then be compared to the effect of clients actually being
matched or unmatched with respect to PRS.
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59
Studies on mental practice could also adopt an expectancy control design.
This could be done by giving subjects written instructions that are sealed in
envelopes. The labels on the envelopes could be manipulated such that half of
the time the experimenter thought the subject was using mental practice, but
the instructions actually tell the subject to do something else. Of course, in
this and other expectancy control studies, care would have to be taken to make
the cover stories to the experimenters and subjects plausible.
Biofeedback is ideally suited for expectancy control studies.
Experimenters could be told that half of their subjects were receiving actual
feedback on their physiological levels, and half of the subjects would be
receiving random feedback. In reality, half of the subjects labelled as
receiving random feedback would be receiving actual feedback, and vice versa.
It is harder to plan an expectancy control design for the SALT technique; the
teacher of necessity must be aware of what teaching technique he or she is
using, and it would be difficult to lead the teacher to believe that the
technique they were using was actually something else. A not wholly
satisfactory alternative would be to have two teachers per classroom, one who
uses the SALT techniques and another who takes over the classroom afterwards
and administers the tests. This second teacher could then be given false
labels about which classes had received SALT training . This design, however ,
would not be able to address expectancy effects taking place during the actual
SALT training, yet that is when expectancy ef fects are probably most
prevalent.
Contra 1 s f or Expe c fancy E f f ects
The expectancy control design is the only way researchers can assess the
extent to which expectancy effects are occurring in their studies. However,
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many researchers do not want to know the magnitude of expectancy effects;
instead, they simply want to include controls to ensure that expectancy
effects do not occur. Some of the strategies a researcher can undertake to
prevent expectancy effects are as follows (these strategies are elaborated in
Rosenthal, 1976, and Rosenthal & Rosnow, 1984~:
1. Keeping experimenters blind to the experimental condition of their
subjects. We have stressed the importance of blind contact between
experimenters ant subjects over and over again throughout this paper. If
experimenters do not know what treatment their subjects are receiving, they
will be unable to communicate differential expectancies for the efficacy of
those treatments. The necessity for keeping experimenters blind is fully
recognized in the area of medical research; no pharmacological study is taken
seriously unless it has followed elaborate double blind procedures.
2. Increasing the number of experimenters. This strategy reduces the
likelihood of expectancy effects in various ways. First, it tends to randomize
expectancies; that is, experimenters may have different expectancies that will
cancel out if there are enough experimenters. Second, it helps to maintain
blind contact between experimenters and subjects; experimenters will be less
likely to figure out what treatment a given subject is in if they do not
interact with many subjects. Third' it decreases the learning of influence
techniques; if an experimenter learns on an unconscious level, over time, how
best to influence the ~ubject's behavior, then expectancy effects will be
minimized if the experimenter sees fewer subjects. Lastly, even beyond the
issue of expectancy effects, increasing the number of experimenters increases
the generality of the results. As mentioned in the SALT section, we can be
more confident of a result if it was obtained by a larger number of people
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than if only one experimenter produced it.
3. Minimizing experimenter-subject contact. This strategy, along with
keeping experimenters blind, is one of the best ways of assuring the
expectancy effects will not occur. Logically enough, the less contact an
experimenter has with a subject the less likely he or she will be
communicating expectancies to that subject. Experimenter-subject contact can
be minimized by relying more on standardized or automated means of data
collection. For example, instructions to subjects can be written out or tape
recorded. As personal computers become increasingly popular, more and more
researchers are programming computers to instruct subjects and record their
responses. Some experiments consist only of greeting the subjects and seating
them in front of a monitor; the computer does all the rest. However, the
strategy of minimizing contact with the subject may be difficult to employ in
some of the human performance technologies that rely heavily on interpersonal
interaction, such as SALT and NLP. But even in the case of SALT, it would be
possible to prepare videotapes of lessons, and analogous tapes could be
similarly prepared for NLP studies. Such automation would make the
experimental context more artificial, but if these studies were contuc ted in
conjunction with the typical, more natural kind of studies, we court be more
confident of the results.
4. Observing experimenter behavior. Another strategy is to have the
principal investigator observe the experimenters as they conduct their -
sessions. This will not by itself eliminate expectancy effects, but it would
help in identifying unprogrammed, differential experimenter behaviors.
Experimenters would also probably make greater efforts to keep their behavior
constant and standardized if they knew they were being observed.
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5. Developing training procedures. If experimenters are given extensive
training and practice in the running of experimental sessions, their behavior
should be better standardized, which should reduce the risk of expectancy
effects.
It should be self-evident that these strategies are, on the whole,
uncomplicated and easy to implement. Moreover, many of them are rooted in
basic principles of good experimental design. In our brief review of the
literature on these human performance technologies, we felt it unfortunate
that many of the studies overlooked these basic design principles and
consequently made sound causal inference virtually impossible. It is our hope
that, in the future, studies in these areas can incorporate some of these
suggestions and thus produce results of which we can be more confident.
Expectancies and the Enhancement of Human Performance
If expectancy effects may be responsible for some of the results reported
in human technologies research, then why not use positive expectations
themselves as a means of enhancing human performance? Indeed, several of the
techniques we have discussed (e.g., SALT, biofeedback, and mental practice)
incorporate positive expectations, explicitly or implicitly, as part of their
procedures. For example, one distinct component of the SALT technique is the
induction of positive expectancies in the students for a successful learning
experience. Another example is biofeedback therapy, where an initial period is
typically spent convincing the patient that the biofeedback equipment does
indeed accurately reflect the patient~s physiological states.
Consequently, a valid question is whether incorporating the systematic
induction of positive expectations into the technologies discusses here would
result in increased human performance. The induction of expectancies could
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take place on two levels: the intra-individual level, where peoples'
expectations about themselves are changed, and the interpersonal level, where
teachers' or leaders' expectations about other people are changed. It is the
interpersonal level in which we are most interested in the present paper, for
what we want to know is whether we can take advantage of expectancy effects by
encouraging the explicit communication of positive expectancy on the part of
therapists, teachers, leaders, and other authority figures.
With respect to this issue, the distinction between selection and
training is helpful. Selection occurs when we identify those people who
believe in what they are doing and are able to communicate their confidence to
others. Every person can think back to his or her elementary school days and
remember those teachers who were exceptionally warm and enthusiastic about
education, as well as those teachers who seemed to regard teaching as a not
too pleasant job. Such differences in behavior are probably due in part to the
"natural style" of individuals as well as past patterns of reinforcement; for
example, teachers who accurately think that they are able to teach well
probably think so because in the past they have taught well. Administrators of
human performance programs would do well to pay explicit attention to the
issues of personal style and how well a person communicates enthusiasm and
positive expectations when selecting personnel for running their programs.
A second approach to incorporating positive expectations in human
performance technologies involves the direct training of personnel. It is
certainly feasible to identify behaviors associated with positive
communications and to train teachers, supervisors, and other people in
leadership positions to use those behaviors. The meta-analysis of the
mediation of interpersonal expectancy effects (Harris & Rosenthal, 1985)
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provides one such list of behaviors that, in most cases, could readily be
fostered through training. A couple of programs have already been developed in
the domain of education aimed at providing such training in positive
expectations. We will now describe one of these programs, the Teacher
Expectations and Student Achievement in-service training model (Kerman
Martin, 1980), so as to give a better idea of how such programs are
implemented. The TESA training model concentrates on three categories of
teacher behaviors, based on the four-factor theory: response opportunities
(output), feedback, and personal regard (climate). Within these three broad
categories, 15 specific teaching behaviors are addressed, including touch,
praise, distance, higher-level questioning, and equal distribution of
reinforcements. The workshops focus first on educating teachers about
interpersonal expectancy effects and then on training them in each of the 15
skills. A recent evaluation of the TESA program (Penman, 1982) showed that
teachers who received the TESA training exhibited significant increases in
positive behaviors and decreases in negative behaviors toward low achieving
students.
Programs analogous to the TESA workshops could easily be developed for
application to the human performance technologies of interest. In our opinion,
however, the selection approach would probably be more effective in the long
run than the training approach; human performance may be enhanced more by
people who possess naturally high expectations than by trying to induce high
expectations artificially. Both approaches, however, deserve further research
attention.
From an applied perspective, there is the question of whether such
training programs need be developed or whether we should simply continue with
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the programs that have already been developed, such as SALT or biofeedback.
After all, if a program works, in a pragmatic sense it does not matter what
the causal agent is, be it expectations or the treatment as originally
conceptualized. The decision of whether to pursue these programs depends in
part on the cost of the program compared to the cost of us ing a program
specifically designed to enhance expectations. It also depends on how well the
expectancy effects generalize from the laboratory to applied contexts, a
question that needs to be addressed empirically.
Conclusion
The quest for the enhancement of human performance has captured the
imaginations of men and women for centuries. Much progress has been made as
our approaches have become more scientific and theoretically based. But as the
reviews in this paper have shown, much work remains to be done. In many of the
areas covered here, we cannot at this point conclude with confidence that the
treatment works, and we have pointed out in each section ways in which
research designs could be improved for future studies. At the same time,
however, enough data exist in terms of anecdotal evidence and the studies
conducted so far to indicate that most of these domains are well worth further
exploration. Continued research on these techniques would also help to specify
those variables that are critical in enhancing performance, variables that
could be then be incorporated in other more cost-effective training packages.
A final thought concerns the attitude of researchers and critics in these
areas. When dealing with controversial areas such as the five covered in this
paper, it is best to adopt a skeptical but open attitude. People's reactions
to these areas vary across a long continuum, and we feel that reactions at
both tails of this distribution are not helpful. Advances in our understanding
Representative terms from entire chapter:
human performance