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OCR for page 143
Shopping for Safety: Providing Consumer Automotive Safety Information
APPENDIX A
WORKSHOP AGENDA AND SPEAKERS
JUNE 21, 1995
INTRODUCTORY REMARKS
M. Granger Morgan, Head, Department of Engineering and Public Policy, Carnegie-Mellon University (Study Committee Chair)
SESSION 1
Motor Vehicle Safety Information Needs and Available Data Moderator: Tom Gillespie, Director, Great Lakes Center for Truck and Transit Research, The University of Michigan (committee member)
Overview of available vehicle safety data
Introduction to motor vehicle safety data and NHTSA's safety data bases
Lindsay Griffin, Research Psychologist, Texas Transportation Institute (committee member)
Insurance industry safety data
Stephen Oesch, General Counsel, Insurance Institute for Highway Safety
Link between safety data and on-road crash experience
NCAP test predictions and frontal crash test results
Chuck Kahane, Science Advisor, Plans and Policy, National Highway Traffic Safety Administration
Why doesn't NCAP provide useful consumer information?
Ernie Grush, Manager, Accident Statistics and Experiment Design, Ford Motor Company
OCR for page 144
Shopping for Safety: Providing Consumer Automotive Safety Information
New approaches for predicting crashworthiness of new cars
Forrest Council, Director, Highway Safety Research Center, University of North Carolina
Questions and answers
Roundtable discussion
Questions:
How good are currently available safety data?
How could existing data be improved to provide meaningful information to consumers?
Are there other data that could be used to produce summary measures of crash performance that are not being collected?
Participants
George Parker, Vice President, Engineering Affairs, Association of International Automobile Manufacturers
Robert White, Assistant Director, Program Evaluation and Methodology Division, General Accounting Office
Jack Gillis, Director of Public Affairs, Consumer Federation of America
Henry Jasny, Legal Counsel, Advocates for Highway and Auto Safety
SESSION 2
Public Perceptions of Highway Safety and Automobile Purchasing Decisions
Moderator: Eva Kasten, Executive Vice President, The Advertising Council, Inc., Washington, D.C.
What do we know about the role of information generally, and safety in particular, in consumer car purchase and product use decisions?
Results of NHTSA focus groups and town meetings
Jim Hackney, Director, Office of Market Incentives, National Highway Traffic Safety Administration
Car manufacturers buying surveys
Vann Wilber, Director, Safety and International Technical Affairs, American Automobile Manufacturers Association
OCR for page 145
Shopping for Safety: Providing Consumer Automotive Safety Information
George Parker, Vice President, Engineering Affairs, Association of International Automobile Manufacturers
Consumer safety information—a dealer's perspective
Bob Suddith, Dealer Operator and President, Hoffman Auto Park
Questions and answers
Effects of consumer information/public education on purchase decisions and product use
Effectiveness of public advertising communications
Theodore Dunn, Technical Consulting Director, Advertising Research Foundation
To label or not to label?
Terry Van Houten, General Engineer, Division of Human Factors, U.S. Consumer Product Safety Commission
Effects of energy labels on consumer awareness and use in the purchase of major appliances
Thomas J. Maronick, Head, Office of Impact Evaluation, Federal Trade Commission
Roundtable discussion
Question: What more do we need to know about buyer automobile purchasing decisions and the role of safety in those decisions?
Participants
Robert Knoll, Testing Director, Auto Test Division, Consumers Union of United States, Inc.
David Van Sickle, Director of Automotive Engineering, American Automobile Association
Diane Steed, President, Coalition for Vehicle Choice
SESSION 3
Panel Discussion: Future Directions
Moderator: R. David Pittle, Vice President, Technical Director, Consumers Union of United States, Inc. (committee member)
Questions
What kinds of safety information do consumers need to know to distinguish a more safe car from a less safe car?
OCR for page 146
Shopping for Safety: Providing Consumer Automotive Safety Information
How can safety information best be delivered to support informed consumer decision making?
Should considerations of safety be made more prominent in the purchase decision process, and, if so, how can this be accomplished?
Participants
Leonard Evans, Principal Research Scientist, General Motors Research and Development Center
Philip Haseltine, President, American Coalition for Traffic Safety
Clarence Ditlow, Director, Center for Auto Safety
Paul Bloom, Professor of Marketing, Kenan-Flagler Business School, University of North Carolina
CONCLUDING REMARKS
M. Granger Morgan
Representative terms from entire chapter:
safety information