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Designing Reports of District-Level and Market-Basket NAEP Results
Pages 86-100

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From page 86...
... These proposed reporting practices emanate from desires to improve the usefulness and ease of interpretation of NAEP data. Both proposals call for close attention to the format and contents of the new reports.
From page 87...
... These audiences, both the more technical users and the lay public, look to NAEP to support, refute, or inform their ideas about the academic accomplishments of students in the United States. The messages taken from NAEP's data displays can easily influence their perceptions about the state of education in the United States.
From page 88...
... 3. NAEP 1996 Mathematics Report for Milwaukee Public Schools, Grade 8, Findings from a special study of the National Assessment of Educational Progress (Educational Testing Service, 1997a)
From page 89...
... So, while attempts should be focused on making data reports appear more accessible, concurrent design reviews should ensure that comprehensibility is not compromised. Unnecessary Mental Arithmetic Is Required Reports sometimes require readers to perform unnecessary mental steps, including unreliable mental arithmetic, to derive information most
From page 90...
... argue that, in many cases, graphical displays are more appropriate than tables. In an experimental study comparing redesigned NAEP data displays, many of which were graphs, with traditional NAEP displays consisting primarily of tables, Wainer demonstrated that the graphical formats promote more rapid and accurate interpretations (Weiner et al., 19991.
From page 91...
... If we were allowocl to make only one suggestion about NAEP reporting, it would be to use graphical rather than tabular formats whenever feasible, even when displaying relatively few data values (Carswell & Ramzy, 19971. The use of graphical formats will help address many of the other problems associated with previous NAEP reports, including information overloacl ancl reaclers' perceptions that the reports are difficult to react.
From page 92...
... The amount of information presented in individual data displays is a concern for the samples in the below-state technical specifications. The tables reporting achievement-level percentages include seven columns which, based on current knowledge about working memory constraints, is probably about three columns too many.
From page 93...
... Table 6-1 displays percent correct results for test takers in fourth, eighth and twelfth grades. Column 2 presents the overall average percent correct for test takers in each grade.
From page 94...
... Pilot study plans call for focus groups to be conducted during the second year to obtain feedback on the report designs. Because report design is in the early development stage and actual prototypic reports are unavailable, we next discuss methods for designing reports to assist NAEP's sponsors with this process.
From page 95...
... NAG B has encouraged NCES to redirect NAEP reports to the general public and away from more technical audiences (Bourque, personal communication, April 20001. For example, in 1992, NAGB adopted resolutions calling for achievement levels as the primary way of reporting NAEP data, believing that achievement levels are more understandable to the public than the traditional scale scores.
From page 98...
... As we have emphasized elsewhere in this report, we need to know exactly who is interested in district-level and market-basket NAEP data, as well as who is interested in current NAEP data. It will also be necessary to determine users' expectations of what information can be gleaned from the reports; gauge their level of statistical sophistication and experience with educational test data; and elicit information about their experiences, from which guiding metaphors might be derived to aid in translating test data into more understandable concepts.
From page 99...
... Previous critiques of NAEP report design Jaeger, 1998) have suggested a number of these components in isolation, such as market research to determine user expectations and field testing to review actual usability.
From page 100...
... RECOMMENDATION 6-2: The text, graphs, and tables of reports developed for market-basket or district-level reporting should be subjected to standard usability engineering techniques including appropriate usability testing methodologies. The purpose of such procedures would be to make reports more comprehensible to their readers and more accessible to their target audiences.


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