Space-Based Broadcasting The Future of Worldwide Audio Broadcasting (1985) / Chapter Skim
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Section 8: Paying for a DBS-A System-Service
Section 8: Paying for a DBS-A System-Service
Pages 57-62
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From page 57... ...
If the private sector were confident that large numbers of today's government shortwave audio broadcasters and their listeners would want a DBS-A service, if reasonable political assurances that the frequency assignments and orbital slots required to allow sensible system operation would be available were foreseen, and if the political and financial assurances given by government broadcasting entities concerning use of the service were sufficiently encouraging, there is little reason to doubt that it could command the capital, talents, energies, and facilities required to provide an adequate service within a decade. If the regional space segments of the DBS-A service were acquired by some or all of the governments themselves, and if they were to provide the required investment capital, the annual cost of this capital should be lower since government borrowing interest rates tend to be lower than private sector rates.
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From page 58... ...
to $2 to be included in the price of each individual DBS-A UHF skywave receiver, i.e., five percent of the average retail price of the receivers. Setting aside consideration of the funds that could be generated by a cost add-on to the initial replacement of the receiver stock, the add-on included in annual receiver sales could be an ongoing source of funds that could help meet the annual cost of space segment ownership.
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From page 59... ...
The importance and value of using space-based transmitters to provide national direct broadcasting services is described usefully and persuasively in a recent United Nations study.36 This study notes that space technology could be employed by the world's educational community "...not only to educate the young, but also to provide a continuing source of information knowledge and know-how to the adult population," would be "...particularly "valuable] in remote rural areas," and "...could fulfill many needs in diverse fields, including school education, health, family planning, nutrition, agriculture, teacher training I,]
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From page 60... ...
A recent European Space Agency study, considering the provision of domestic direct audio broadcasting services via space transmitters within African countries that have low and average Gross National Products (GNP) per capita, noted that these countries spend 0.1 to 0.5 percent of their GNP on broadcasting.
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From page 61... ...
Broadcasting of sophisticated "compressed video" signals over the system-service's high quality audio channels also could occur in time. (And it should not escape notice that employment of a 3-foot diameter parabolic reflector surface receiving antenna, with a gain of 15 db, in principle could allow a video channel to be broadcast using the space segment capacity normally provided for 60 of its i,000 audio channels.)
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From page 62... ...
Agriculture information could be provided directly to individual farmers in developing countries (such as that generated by the Developing Countries Farm Radio Network in Canada) and could be disseminated with sharp audience/location focus and great efficiency.
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