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Context and Overview
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world health report attributed 2.2 million deaths annually, mainly from infectious diarrhea, to the lack of safe drinking water, sanitation, and hygiene. These constitute the third-highest risk factor for disease and disability in the developing world, after malnourishment and unsafe sexual practices.
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Social marketing combines education to motivate healthy behavior with the provision of needed health products and services to lower-income persons by marketing through the private sector. The United States has been a leader, along with the United Kingdom, in the social marketing of other health commodities (e.g., condoms, insecticide-treated nets, oral rehydration salts)
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Hecht believes that although the issues resonated with these countries, they will need an enormous amount of help from the United States and other development assistance efforts. He hopes that the current administration will support such efforts.
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Dr. Hecht agreed that the private sector should play a big role in sustainability efforts together with communities, but major hurdles exist to provide fairly priced water sources that are also profitable.
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Key Terms
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