Animal Care and Management at the National Zoo Final Report (2005) / Chapter Skim
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2 Strategic Planning
2 Strategic Planning
Pages 17-24
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From page 17... ...
An external consultant can also help to ensure that the organization develops all parts of its strategic plan and can offer an independent evaluation of whether the plan is being implemented properly and whether progress is being made. Whether the strategic-planning process is overseen by an internal facilitator or an external consultant, it is critical to involve a broad array of stakeholders.
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From page 18... ...
The 1- and 5-year goals are in seven goal categories similar to those of the strategic planning process of other zoos: · Animal management.
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From page 19... ...
The committee evaluated the zoo's strategic plan on the basis of the literature describing an effective strategic-planning process, outlined in the previous section. The evaluation included assessment of the strategic planning process, the situational analysis, the statement of clear goals that can be achieved with measurable results, and the operational plan detailing actions for attaining each of the major goals identified in the strategic plan.
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From page 20... ...
Our staff will be respected as leaders and mentors in zoo and conservation sciences nationally and internationally. The 10-year vision, which visualizes the Rock Creek Park site as an urban oasis and the Front Royal site as a national center of excellence in science-based conservation, appears to be achievable if the problems laid out in the committee's interim report, this final report, and in recent AZA evaluations (2003a, 2004)
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From page 21... ...
The sixth 5-year goal relates to animal management and may do much to provide the zoo with a distinctive role in the zoo community. The goal states the zoo will capitalize on the Front Royal land and facilities to expand the zoo's collaboration in animal management and conservation with other organizations.
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From page 22... ...
In addition to the lack of specific actions for attaining each 1-year and 5-year goals, the strategies outlined to achieve the goals of the strategic plan lack any details regarding the timeline for developing the master plan and organizational design and who is responsible for developing these plans. Furthermore, the strategic plan appears to pass responsibility for developing the master plan and organizational design on to the individual units of the zoo.
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From page 23... ...
Because the strategic plan did not include an operational plan for achieving the 1-year and 5-year goals, performance measures were impossible to develop appropriately. FINDINGS AND RECOMMENDATIONS Findings: · The strategic plan is a good articulation of the mission and 10-year vision of the zoo and includes a bold proposal to integrate the CRC science programs with the Rock Creek Park exhibits and programs, thereby creating a unique niche in the larger zoo community that cannot be fulfilled by the Rock Creek Park facility alone.
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From page 24... ...
An effective strategic plan for the zoo should have included a master plan to provide orderly, comprehensive development of the Rock Creek Park and Front Royal sites and a detailed operational plan for the 1year and 5-year goals. Rather than clearly defining expectations for the strategic-planning process and properly composing the committee to include senior management and technical experts (such as an architect or engineer)
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