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9 Next Steps
Pages 187-196

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From page 187...
... • To support the development and refinement of a communication and dissemination plan, it will be necessary to create partnerships, use existing activities and networks, and tailor the messages and approaches to each target audience. Evaluation and Refinement Plan • Key outcome measures -- utilization, adoption, acceptance, maintenance, and impact -- should be defined and evaluated to assess the integration of the L.E.A.D.
From page 188...
... Research funders and publishers of research results are also important audiences for the framework. Decision Makers and Intermediaries A variety of interested individuals and organizations help identify public health issues and potential strategies for addressing these issues through policy decisions.
From page 189...
... Funders of research also exist throughout the public and private sectors. The main supporters of research in the pub lic sector include local and federal government agencies that focus on public health issues.
From page 190...
... and the National Chronic Disease Directors sponsor meetings that are attended by key personnel from state programs. These meetings often offer training sessions for public health professionals (including program and/or evaluation staff)
From page 191...
... Conferences and workshops that are sponsored by well-respected supporters of particular fields of public health are especially well attended. These meetings may be either open to the public (usually government-related)
From page 192...
... In the private sector, a number of large funders and professional organizations increasingly focus on strategies and policies to prevent obesity in specific demographically defined groups, including children and low-income families. Partnering with public and private organizations and individuals that have supported other multifaceted public health initiatives, such as smoking ces sation programs, may also guide or support the crafting of effective communication and dissemination strategies for the framework.
From page 193...
... Assessing the acceptance of the framework will help determine the degree to which the communication and dissemination plan has achieved its objec tives. Second, it is important to measure the impact of integrating the framework into the current environment by examining its effect on and thus its relevance to the generation of research and public health policies and programs.
From page 194...
... − Is it being used in obesity- and other public health−related prevention research? • Acceptance − Is the framework usable (effective, efficient, and satisfying)
From page 195...
... Integration of Evaluation Findings into the Framework Evaluating the impact of the framework on public health–related evidence generation and policy making will highlight the framework's strengths and weaknesses. These les sons learned should then be incorporated into the framework to increase its value and sustain its impact.


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