Legal Strategies in Childhood Obesity Prevention Workshop Summary (2011) / Chapter Skim
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4 Perspectives from the Food Industry
4 Perspectives from the Food Industry
Pages 21-32
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From page 21... ...
Representatives of the grocery and restaurant industries provided a valuable look at how industry views the problem of childhood obesity and how the problem can best be addressed. The food industry supports many of the initiatives that have been undertaken to prevent childhood obesity, and industry associations have taken important steps to help by changing the manufacturing and marketing of foods and beverages.
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From page 22... ...
THE PERSPECTIVE OF THE GROCERY INDUSTRY The Grocery Manufacturers Association (GMA) , which represents more than 300 food, beverage, and consumer product manufacturers and retailers, strongly supports First Lady Michelle Obama's goal of eliminating childhood obesity within a generation, said Scott Faber, the GMA's vice president for federal affairs.
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From page 23... ...
to help promote healthier dietary choices and lifestyles among children under age 12. The initiative was designed to shift the mix of advertising focused on children to include healthier products based on the Dietary Guidelines for Americans and FDA standards.
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From page 24... ...
Government also has an important role to play in combating obesity, Faber observed. The Affordable Care Act of 2010 includes several significant tools to that end, including childhood obesity demonstration grants; other grant programs to support healthy diets and lifestyles, such as the Community Transformation Grants being made available by the Centers for Disease Control and Prevention; and new menu labeling requirements (see Chapter 3)
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From page 25... ...
Policies that support healthy diets and lifestyles enjoy broad public support and broad bipartisan support among policy makers. A recent poll found that eight in ten Americans believe childhood obesity is a serious problem, and roughly seven in ten believe preventing childhood obesity is an important priority for government.
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From page 26... ...
THE PERSPECTIVE OF THE RESTAURANT INDUSTRY "The restaurant industry is concerned about the health of customers and is increasingly putting nutrition at the center of the plate," said Joan McGlockton, vice president of industry affairs and food policy, National Restaurant Association. McGlockton described several overlapping initiatives designed to reduce obesity in children.
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From page 27... ...
The industry also is partnering with the Dietary Guidelines Alliance, a partnership among leading health organizations and government and food industry organizations dedicated to providing consumers with concrete, practical advice on how to apply the Dietary Guidelines to their lives.
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From page 28... ...
Healthy foods need to be desirable foods, which is why continued sensory research is vital. Healthy Dining Finder has received a small business grant through the Centers for Disease Control and Prevention to test the feasibility of modifying standard restaurant recipes to reduce oil, cheese, mayonnaise, and the like to a degree that is not detected or is acceptable to restaurant customers.
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From page 29... ...
"We stand ready to do our part in addressing the health of Americans." DISCUSSION During the discussion period, James Krieger of the Seattle-King County Public Health Department suggested that education is a fairly weak intervention to change what people purchase in restaurants. More effective interventions would include changing the items on menus, removing unhealthy foods, and changing the relative prices of foods.
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From page 30... ...
McGlockton observed that the National Restaurant Association is looking forward to the release of the new Dietary Guidelines, which restaurants will use to present their foods and define what is healthy and what is not. Also, the association is working with its members and the public health community to arrive at a common definition of healthy, particularly with respect to children's meals.
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From page 31... ...
In response to a question about whether eliminating childhood obesity in a generation will have an effect on food companies, Faber pointed out that many of the companies that sell foods have existed for more than a century, and during that time have continually innovated to meet the changing demands of consumers. Consumers today are demanding more low-fat, low-sodium, and low-calorie options, and the food industry is meeting those demands.
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