Promoting Health Literacy to Encourage Prevention and Wellness Workshop Summary (2011) / Chapter Skim
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5 Intersection of Health Literacy and Public Health prevention Programs
5 Intersection of Health Literacy and Public Health prevention Programs
Pages 27-36
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From page 27... ...
If one thinks of health literacy as social marketing, then social marketing can improve health equity and other social determinants of health. Health literacy has been a high priority in the Healthy People movement and health communication and social marketing are evolving under Healthy People 2020, which offers opportunities for using social marketing to improve health literacy.
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From page 28... ...
Healthy People 2020 is focused on building health equity by constructing a multilevel approach to health using communication and marketing both to promote stakeholder buy-in and as an intervention strategy. Social marketing interventions can focus on health literacy as a critical health equity issue for the next decade, thereby being a useful strategy for engaging health literacy stakeholders, Evans concluded.
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From page 29... ...
INTEGRATING HEALTH LITERACY INTO STATE PREVENTION, Figure 5-1 xed WELLNESS, AND HEALTH CARE PROGRAMS Linda Neuhauser, Dr.P.H. Clinical Professor of Community Health and Human Development University of California at Berkeley School of Public Health Health literacy is a critical issue, Neuhauser said, and it is clear there are major challenges in improving health literacy.
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From page 30... ...
, focus on translating research into effective interventions and policy guidance on a variety of topics, one of which is improving health communication. Much of the organization's work relates to large-scale multimedia communication that is relevant to people's lit eracy, language, disability, and cultural needs.
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From page 31... ...
Director of the Center for Health Advancement Arkansas Department of Health Health literacy, said Dillaha, is a cross-cutting issue that affects all health care improvement efforts. Health literacy is based on the interaction of a person's skills with health contexts, health care and education
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From page 32... ...
This means that, for the most part, primary prevention does not occur in the health care setting. Primary pre vention takes place in the community instead, and that is where health lit eracy efforts should focus.
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From page 33... ...
Furthermore, Baptist Health developed a new model for delivering chronic care through home health care. Its weekly care conferences emphasize understanding health literacy issues.
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From page 34... ...
System change and capacity building are needed for a state like Arkansas to promote health and well-being, and reduce health disparities through improved health literacy, Dillaha concluded. DISCUSSION Ruth Parker, Roundtable member, noted that Evans' presentation emphasized a Healthy People 2020 focus on equity.
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From page 35... ...
It is known that people who are health literate are better at managing their own health care, Evans said, but that message is not as widely understood as it could be. Social marketing messages could be developed to persuade health insurers and health plans of the net positive benefit of investing in, promoting, and supporting a health literate population and the community infrastructure that would be needed to encourage health literacy.
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From page 36... ...
Dr. Evans replied that it would be ideal to have a clearer notion of what health literacy is, as it is not entirely understood even in the public health world, and that branding health literacy in a simple way will lead people to demand it.
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