Promoting Health Literacy to Encourage Prevention and Wellness Workshop Summary (2011) / Chapter Skim
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7 Industry Contributions to Providing Health Literate Primary and Secondary Prevention
7 Industry Contributions to Providing Health Literate Primary and Secondary Prevention
Pages 47-56
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From page 47... ...
Currently, Head Start serves 1 million children and families with a $7 billion operating budget. In 2001 Johnson & Johnson and the Anderson School of Management created the Health Care Institute (HCI)
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From page 48... ...
During the research phase, the institute conducted a survey of Head Start families. The survey revealed that only 20 percent of families had any health care reference material at home.
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From page 49... ...
Following training there was increased parental awareness of health warning signs, a faster response to early signs of illness, use of the health reference book, a better understanding of common childhood illnesses, and fewer school absences, and the parents felt a good deal more empowered. They talked extensively in focus groups about the fact that they had anxiety about their children's health and that they felt less anxious once they had the knowledge the training provided.
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These highlights allow consumers to quickly see key nutritional information. Another example is the Smart Choices pro gram, a voluntary program for manufacturers and food retailers in which a highly visible and universal checkmark is displayed on packaging to indicate that this product meets certain nutrition criteria.
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Greene said that patient behavior and provider performance are the main drivers of cost in the health care system. While doctors have a unique relationship with patients that allows them to inspire behavior change and improvement, such existing solutions as wellness and prevention, information technology, and care management lack provider and consumer engagement.
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From page 52... ...
Claims data are obtained from the customer's insurance administrator and a determination is made about whether the doctor has prescribed information therapy. Based on the doctor's recommendation or on claims data, an information therapy prescription letter is generated and sent to the patient asking him or her to go to a particular Web site to receive the recommended therapy.
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Finally, one must improve health literacy through the use of information therapy. DISCUSSION Winston Wong of the Roundtable asked Person if there had been any partnerships established between the Health Care Institute's Head Start program and state children's health insurance programs.
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She asked if there was a way to build partnerships between consumer product companies and public health agencies to do research that helps everyone better understand people's needs and wants. Hermanson responded that it is probably true that consumer product companies have extensive data that help the companies craft messages to be relevant for consumers, in order to reach the populations the companies want to target.
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From page 55... ...
That kind of combination of talent and approaches are needed, as is good science, Isham said, in order to make progress on health literacy.
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