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Accelerating Green Building Market Transformation with Information Technology--Christopher Pyke
Pages 101-110

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From page 101...
... These emerging capabilities will create new dimensions for market competition, competitive advantage for high-performing projects, and increasing risks for low performers. Taken together, these approaches will accelerate and intensify the movement toward high-performance, green buildings and communities INTRODUCTION The green building movement seeks to advance the design, construction, and operation of built environments to promote human health, well-being, and the restoration of the natural environment.
From page 102...
... The nascent green building industry set course and went to work with passion. The early areas of focus included efforts to create a broad-based industry coalition, grow a trained workforce, create assessment tools, and reward buildings based on performance and achievement.
From page 103...
... This can be accomplished through public labeling programs and private efforts to create asset dashboards and key performance metrics. The development of these programs is accelerating, witnessed by the success of building-level Energy Performance Certificates in the European Union, green building certification, and, in a few major metropolitan areas, municipal energy benchmarking (IEA, 2010)
From page 104...
... In LEED 2012, these categories will be adapted to include seven core green building outcomes (e.g., greenhouse gas emissions reduction) supported by a set of more than 30 metrics (e.g., energy efficiency, renewable energy production)
From page 105...
... Taken together, a paradigm is rapidly emerging that will allow green buildings to be defined and analyzed across a set of well-defined, sometimes standardized, performance dimensions or outcomes (e.g., UNEP SBCI, 2010)
From page 106...
... Today, we can use a demonstration information system called the Green Build ing Information Gateway (www.gbig.org) to begin to identify and explore high performing projects across multiple outcome dimensions.
From page 107...
... , URL: http://www.gbig.org/projects/ 10049661. Our ambition is to use this type of data and information technology to shorten cycles between innovation, market uptake, operational performance, and positive recognition.
From page 108...
... Fortunately, we can adapt the same foundation of information technologies to identify projects that underperform or achieve less than their peers (Figure 3)
From page 109...
... We seek to use information technologies to "unpack" projects, iden tify similar, higher-performing projects, and use data analysis to flag potential problems. We have the opportunity to use information technologies to highlight strategies used by comparable higher-performance projects.
From page 110...
... My belief is that this change will be powered by a new generation of information technologies specifically designed and deployed to promote market-based competition across multiple dimensions, to understand and learn from high performers, and to recognize and improve low performers. Every performance dimension we track provides an opportunity for competitive differentiation.


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