Use and Deployment of Mobile Device Technology for Real-Time Transit Information (2011) / Chapter Skim
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Pages 50-55
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Nearly 40% of the respondents indicated that they decided to deploy real-time transit information on mobile devices as a more cost-effective way of providing real-time information. According to CTIA -- The Wireless Association® -- the number of mobile phone subscribers in the United States as of the end of 2009 was estimated at 285,600,000, constituting 91% of the U.S.
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From page 51... ...
• With the large number of mobile phone and smartphone subscribers, there is a great deal of familiarity with mobile applications that are similar to real-time transit information. • The open-data movement is having a significant effect on agencies providing real-time information on mobile devices.
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From page 52... ...
LESSONS LEARNED The four categories of lessons learned from the study are as follows: • Issues and challenges associated with providing realtime information on mobile devices; • Issues associated with managing a third-party development program; • Issues associated with operating and maintaining the hardware and software necessary to generate and disseminate real-time information by means of mobile devices; and • Overall lessons learned that would benefit transit agencies that are considering providing real-time information on mobile devices. The following issues are associated with providing realtime information on mobile devices: • There is still a need to provide information through other media when existing or potential customers do not have access to mobile phones or smartphones.
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From page 53... ...
First, one of the most critical considerations for providing real-time information on mobile devices is the agency's ability to develop, manage, and maintain mobile applications in-house or manage third-party application development and services. If an agency develops mobile applications in-house, significant resources will be necessary to -- • Ensure that data/information from the underlying technologies are accurate and reliable (e.g., institute a monitoring program)
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From page 54... ...
Third, providing real-time transit information on mobile devices is beginning to be more prevalent than the use of more traditional dissemination media, such as DMSs and IVR. Part of this trend is the result of higher customer expectations for on-demand and real-time information, transit riders' increasing ownership of mobile devices, and agencies' desire to reduce labor and operating and maintenance costs associated with more traditional media (e.g., installation, data communications to/from DMSs, power to DMSs)
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From page 55... ...
The use of location-based services and social networking provides a certain level of personalization because customers will only receive information based on their location and interest, respectively. Further, many mobile applications allow users to customize the information they receive, such as signing up for real-time alerts for only certain routes, stops, and time periods, and saving "favorites." SUGGESTIONS FOR FUTURE STUDY Based on the survey results and literature review, the following areas are suggested for future study to assist agencies in determining how they might approach deploying real-time information on mobile devices.
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