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Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook (2008) / Chapter Skim
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Pages 3-6

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From page 3...
... In the early years of its adoption in the transit industry, AVL technology was viewed as a means of providing real time vehicle status information in support of dispatching and operations management. However, the industry is beginning to realize the value of archived AVL data in the areas of performance monitoring, scheduling, and service planning (Casey 2000, 2003; Furth et al.
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From page 4...
... . In the transit industry, this definition encompasses analysis of customer satisfaction, public opinions, market characteristics and trends; identification of potential markets; demand estimation; market segmentation; new product testing and development; advertising and promotions; and fares and pricing policies (Elmore-Yalch 1998a)
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From page 5...
... Understanding customer behavior begins with an ability to monitor the consumption of products and determine how consumption is related to product attributes. The understanding becomes deeper 5 MARKET RESEARCH Area analysis; attitudes; market segmentation; customer satisfaction; origins-destinations; fare policy SERVICE DELIVERY Analysis; planning; scheduling; operations; revenue CUSTOMER SERVICE Information; special sales; customer relations MANAGEMENT GOALS & OBJECTIVES FOR MARKETING MARKETING ACTION PLANS PROMOTING TRANSIT Advertising; public relations ITS DATA MONITORING AND EVALUATION Figure 1-1.
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From page 6...
... The first, defined as service delivery monitoring, presents applications in which ITS data are used to complement traditional practices. The second category covers leveraging opportunities, where ITS data are used in direct conjunction with traditional market research applications.
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Key Terms

  • market segment
  • enterprise data
  • apc data
  • service delivery
  • customer satisfaction

  • passenger loads
  • fare payment
  • madison metro
  • transit riders
  • avl data

  • passenger load
  • event data
  • traditional data
  • time vehicle
  • magnetic stripe

  • archived avl
  • market segmentation
  • automated phone
  • traditional market
  • operations management

  • field observation
  • joint program
  • smart card
  • delivery monitoring
  • addressing market

  • service planning
  • electronic fare
  • registering fareboxes
  • schedule adherence
  • customer behavior


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