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Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook (2008) / Chapter Skim
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Pages 1-2

The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
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... The second channel through which ITS data support the research process is by facilitating and leveraging traditional market research methods, such as customer surveys, market surveys, and focus groups. Passenger data recovered from ITS technologies can be used to define sampling plans, establish sampling weights or expansion factors, and determine the Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook 1
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From page 2...
... The fourth lesson is to recognize that new skills will be needed among market research and other staff, requiring a strategy or plan for staff recruiting, retention, and career development. The final lesson is for senior management to recognize the need to develop a technology plan and budget for the agency that coordinates the hardware, information, and human resource infrastructures associated with the ITS technology life cycle.
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Key Terms

  • data recovered
  • research practitioners
  • research methods
  • passenger flow
  • transit properties

  • service performance
  • integrated marketing
  • infrastructures associated
  • nearly half
  • transit markets

  • customer information
  • leveraging traditional
  • rider satisfaction
  • properties reporting
  • automatic passenger

  • sampling plans
  • passenger flows
  • technology planning
  • data support
  • research process

  • passenger counters
  • ongoing practices
  • validate passenger
  • reinforce customer
  • support customer

  • studies describing
  • stripe cards
  • support channels
  • operations data
  • magnetic stripe


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