Methods of Rider Communication (2006) / Chapter Skim
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Pages 7-19
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• Visual Disabilities and Public Transport Information Tactile Information -- audible information for visually impaired individuals.
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Information needs of customers who are en route were identified as consisting of at least the following: • At the departure point -- identification of the correct bus to board. • On board the vehicle -- identification of bus stops for transfers or disembarking.
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. Although this appears obvious, after examining a variety of websites during the research phase of this synthesis, it was clear that not all public transport information websites are
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. In addition, the ILT study emphasized that public transport information websites should focus the users of the website and the information content should be made easily accessible.
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for journey planning information and timetable downloads • Provide fare information through Metroline and journey planner • Achieve consistent standard across all travel centers • Tailored, personalized information delivery • Info kiosk/Internet access points at more locations Beginning the journey • Location of bus stop/shelter and how to find which is your stop • Real-time information by text, WAP, and Internet • Bus stop information, confirming time, and departure location • Real-time displays at shelters, voice real-time service accessed via Metroline number • Bus stop information to be expanded to all stops Bus stop/shelter/ station • Real-time information • Travel centers at bus stations • Electronic information displays at bus stations • Printed information • Location information • Real-time information at all bus stations Bus journey • Service change dates information • Promotional information • Next stop information • Route information • Destination information Note: WAP = wireless application protocol.
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. In terms of providing rider communication by electronic media, Europe and Asia have embraced supplying public transport information on mobile devices perhaps more than anywhere else in the world.
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From a rider perspective, essential transit information, including information on real-time arrivals and disruptions, and itinerary planning, is provided in the bus shelters through display screens and fully integrated touch screens. In addition, maps and other service information can be printed out.
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. Because several countries have mandated or will be mandating that mobile telephone locations be provided by telecommunication companies, commercial firms are exploring the opportunity to provide public transport information based on the location of the phone user.
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This evaluation (22) was conducted, in part, to determine the customer satisfaction with the Island Explorer system, including the information communication to riders.
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The purpose of enhancing website and other information contents with advanced multimedia features is to get riders' attention. Consumer research was done as part of this study to obtain transit passengers' perceptions regarding the use of advanced features for passenger information.
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Based on this feedback and results of the aforementioned satisfaction surveys, the MTC has made specific changes to the 511 website and phone service. The 511 website was redesigned to improve the "ease of navigation." Also, MTC plans to improve 511 by making the trip planner more robust and easier to use, improving the size of the map display, adding a search feature for landmarks on maps, and adding specific train station locations as permanent map features.
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18 FIGURE 10 Real-time information available on Bay Area 511 (27)
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• Mobile phones and SMS are considered by the public as prime candidates for the provision of in-trip and realtime information. • Seventy-two percent of information users seek information for leisure travel compared with 21% and 29% for commuting and business travel, respectively.
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